Digital Marketing & Social Media Coordinator

• Apr 2023 - Present

Marketing Associate

• Feb 2022 - Aug 2022

• Conducted market research and analyzed data to identify target demographics and key market trends. • Developed and implemented social media strategies and content calendars that align with business objectives and goals. • Created and curated engaging, high-quality content for social media platforms. • Built and managed brand's online community, including responding to customer inquiries and complaints, and fostering positive interactions with followers. • Analyzed campaign metrics and data to measure the success of campaigns and strategies. • Conducted comprehensive keyword research and analysis to inform content strategy, resulting in improved search engine rankings and engagement. • Developed and execute email campaigns using email marketing software • Developed and executed influencer marketing campaigns. Show less

Social Media Coordinator

• Nov 2020 - Aug 2021

• Developed and executed social media strategies resulting in an average increase of 30% in engagement and 40% in followers over a 10-month period. • Created and curated high-quality visual and written content for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. • Utilized social media listening tools to track brand mentions and sentiment and used data to inform strategy. • Collaborated with cross-functional teams to ensure consistency and alignment across all touchpoints and to develop integrated campaigns. • Identified and researched potential influencers across various platforms to determine their suitability for partnership. Show less

Marketing Assistant

• Jan 2019 - Oct 2020

• Supported primary and secondary market research efforts by working cross-functionally with multiple teams. • Tracked performance, records and analyzed data of the following online marketing processes: email marketing, social media marketing, and PPC advertising. • Coordinated with internal teams to support cross-channel campaigns, company initiatives, and communications. • Created and executed social media campaigns to increase brand awareness and engagement. • Supported primary and secondary market research efforts by working cross-functionally with multiple teams. • Tracked performance, records and analyzed data of the following online marketing processes: email marketing, social media marketing, and PPC advertising. • Coordinated with internal teams to support cross-channel campaigns, company initiatives, and communications. • Created and executed social media campaigns to increase brand awareness and engagement.