Purnima Gupta
Data Analyst at Schibsted Suomi Oy- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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French Elementary proficiency
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Finnish Professional working proficiency
Topline Score
Bio
Jasmin Ruokolainen
Purnima is productive was it about brainstorming and planning content, designing KPI trackers or carrying out tasks. Her skills are a great combination of creativity, practicality and knowledge of marketing procedures and analytics. She helped bringing structure to our SEO project, future content plan, forming trackers and planning our presence in social media platforms. In startups it is important to have the skill to learn something quickly and keep up with constant changes. Purnima could do that even remotely. It was also fun to spend remote coffee breaks with her. I am happy she joined our team for this half a year.
Manish Agarwal
Purnima is one of the sincere and hardworking colleague that I worked with at EY. She learned the process quick enough and were able to handle it independently. she has always been up for new challenges and prove herself.
Jasmin Ruokolainen
Purnima is productive was it about brainstorming and planning content, designing KPI trackers or carrying out tasks. Her skills are a great combination of creativity, practicality and knowledge of marketing procedures and analytics. She helped bringing structure to our SEO project, future content plan, forming trackers and planning our presence in social media platforms. In startups it is important to have the skill to learn something quickly and keep up with constant changes. Purnima could do that even remotely. It was also fun to spend remote coffee breaks with her. I am happy she joined our team for this half a year.
Manish Agarwal
Purnima is one of the sincere and hardworking colleague that I worked with at EY. She learned the process quick enough and were able to handle it independently. she has always been up for new challenges and prove herself.
Jasmin Ruokolainen
Purnima is productive was it about brainstorming and planning content, designing KPI trackers or carrying out tasks. Her skills are a great combination of creativity, practicality and knowledge of marketing procedures and analytics. She helped bringing structure to our SEO project, future content plan, forming trackers and planning our presence in social media platforms. In startups it is important to have the skill to learn something quickly and keep up with constant changes. Purnima could do that even remotely. It was also fun to spend remote coffee breaks with her. I am happy she joined our team for this half a year.
Manish Agarwal
Purnima is one of the sincere and hardworking colleague that I worked with at EY. She learned the process quick enough and were able to handle it independently. she has always been up for new challenges and prove herself.
Jasmin Ruokolainen
Purnima is productive was it about brainstorming and planning content, designing KPI trackers or carrying out tasks. Her skills are a great combination of creativity, practicality and knowledge of marketing procedures and analytics. She helped bringing structure to our SEO project, future content plan, forming trackers and planning our presence in social media platforms. In startups it is important to have the skill to learn something quickly and keep up with constant changes. Purnima could do that even remotely. It was also fun to spend remote coffee breaks with her. I am happy she joined our team for this half a year.
Manish Agarwal
Purnima is one of the sincere and hardworking colleague that I worked with at EY. She learned the process quick enough and were able to handle it independently. she has always been up for new challenges and prove herself.
Credentials
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Yleinen Kielitutkinto (YKI)
University of JyväskyläApr, 2015- Sep, 2024 -
Google Analytics for Beginners
GoogleJul, 2020- Sep, 2024 -
Inbound Certified
HubSpot AcademySep, 2019- Sep, 2024 -
Google Ads Display Certification
GoogleApr, 2020- Sep, 2024 -
Elements of AI
University of Helsinki, Reaktor -
SAS Base & Advance
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SIX SIGMA Green Belt
BSI
Experience
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Schibsted Suomi Oy
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Finland
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Online Audio and Video Media
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1 - 100 Employee
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Data Analyst
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Jun 2021 - Present
- Providing analytical support to product managers & vertical leads across different business segments in Oikotie. - Daily responsibilities include identifying business problems and needs to analyze data and trends. - Supporting cross-vertical squads with analytical reports and insights to take growth oriented decisions and competitive marketplace development actions. - Web analytics - Also deciding events tracking specs to capture user's behaviour in GTM, capturing data in GA, analyzing trends of leads flow and performance of listings (content) on platform websites. - Providing analytical support to sales and marketing team by answering different kinds of questions/requests related to sales performance, users acquisition & reporting etc.
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Marketing Consultant & Freelancer
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Jan 2021 - Jun 2021
As a freelancer, I provide services in the following areas from small to big companies worldwide: - Data Analytics - Data visulaization - Reporting - Market Research - Digital marketing - Content writing - SEO Please visit website to find more about my service portfolio: https://purnimagupta.mystrikingly.com/ As a freelancer, I provide services in the following areas from small to big companies worldwide: - Data Analytics - Data visulaization - Reporting - Market Research - Digital marketing - Content writing - SEO Please visit website to find more about my service portfolio: https://purnimagupta.mystrikingly.com/
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Codemenders Oy
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Finland
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Software Development
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1 - 100 Employee
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Marketing Analyst
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Aug 2020 - Feb 2021
- Planning and doing Marketing activities to promote and market the products. - Market analysis, planning, and campaigning. - Social Media management, reporting, and analytics. (Facebook, LinkedIn, Twitter, Instagram, YouTube) - Content creation and planning for generating visuals such as blogs, images, videos, infographics, flyers etc. - Website management & SEO planning - keywords research, ranking, website content management, analyzing & tracking results using Google console search, Google analytics, and other SEO tools. - UX research & planning: layout, features, visuals, content, etc. - KPI planning and data analytics. - Customer research and product research by conducting surveys. - Marketing event planning and webinar hosting.
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Metropolia University of Applied Sciences
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Finland
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Higher Education
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700 & Above Employee
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Research Trainee (Marketing Communication)
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Aug 2018 - Dec 2019
- Customer Engagement Plan Development - Analyzed Metropolia's web content and recommended a business plan for customer engagement improvement - Customer Engagement Plan Development - Analyzed Metropolia's web content and recommended a business plan for customer engagement improvement
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Trainee: Business Research & Analyst
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Sep 2015 - Nov 2015
I worked as International Research trainee at Kuulas as a part of my Finnish language course practice. - Worked on many qualitative and quantitative research projects in various industry sectors such as FMCG, Railways, Alcohol & Beverages, Healthcare etc. - Handling reports and content. Data mining based on adhoc research projects. - Questionnaire and online survey designing - Data tabulation - Power point presentation and PDF reports - Handled all reports and data in Finnish language
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Ernst & Young
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China
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Accounting
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700 & Above Employee
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Analyst - Business Research
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Mar 2012 - Jul 2013
- Handled clients from Finance industries and evaluating & analysing customer relationships by carrying out financial portfolio analysis and customers research. - Reporting and client relation management - Conducted secondary research of clients & their executives to evaluate its Independence in business relationship with EY & prepare evaluation reports to support final business decision makings. - Responsible for data collection, exploration, validation and analyzing data from various databases like - D&B GRS, OneSource, Capital IQ, BoardEx, Factiva, LiveEdgar, SEDI, SEDAR, US SEC Filings, LinkedIn, Jigsaw, E&Y internal databases and using them to deliver the information required on project requirements. - Regular engagements with global research team to discuss current challenges, and to identify improved research parameters.
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GenX Info Technologies Pvt Ltd
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IT Services and IT Consulting
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1 - 100 Employee
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Research Analyst
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Apr 2011 - Feb 2012
- Business qualitative research and data analysis - Carried out various online research projects, reports, presentations and content management. - Handled various projects independently. - Worked upon various projects for ''India Brand Equity Foundation'' (IBEF) - Carried out projects on Indian Economy, Exports, various Industry Sectors, Indian States, Business Opportunities, Policy & Acts. - Researched and designed Power point reports on growing sectors of India. - Used CMIE State Analysis Services (SAS) tool & various government online databases such as FDI, APEDA, RBI, OCED, WHO etc for data collection. - Website Content management and layout designing. - Handling client queries and making business proposals & Standard Operating Procedures (SOPs)
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RNB Research
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Market Research
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100 - 200 Employee
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Research Executive
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Jun 2010 - Feb 2011
- Handled various market research projects independently. - Carried out research studies for many industry sectors such as Fertilizers, FMCG, Telecom etc. - Designed online surveys and carried out in-depth interviews, telephonic interviews for data collection - Did primary and secondary research for data collection - Data tabulation and analysis - Reports and Presentation - Prepared several Business Proposals after understanding client’s requirements - Handled various market research projects independently. - Carried out research studies for many industry sectors such as Fertilizers, FMCG, Telecom etc. - Designed online surveys and carried out in-depth interviews, telephonic interviews for data collection - Did primary and secondary research for data collection - Data tabulation and analysis - Reports and Presentation - Prepared several Business Proposals after understanding client’s requirements
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Market Researcher
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May 2009 - Jun 2009
It involved- Identifying target market and customers, Collection of primary and secondary data, designing of questionnaires, communication with customers, analysis of data-SWOT analysis, ETOP analysis, strategic planning- pricing strategy and promotional strategy and preparation of reports. It involved- Identifying target market and customers, Collection of primary and secondary data, designing of questionnaires, communication with customers, analysis of data-SWOT analysis, ETOP analysis, strategic planning- pricing strategy and promotional strategy and preparation of reports.
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Education
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2018 - 2019
Metropolia University of Applied Sciences
Master's Degree Programme in Business Informatics (Master of Business Administration), Business Informatics -
2014 - 2015
Amiedu
One year B1 level - Finnish Language course, Finnish Language -
2008 - 2010
Amity University
Master of Business Administration (MBA), Marketing -
2005 - 2008
Institute of Management Studies, Ghaziabad, India
Bsc., Microbiology Hons. -
Salesforce Trailhead Academy
Salesforce Administrator Certification
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