Puneet Parasher
Consulting Director at IDC | Canada- Claim this Profile
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Bio
Credentials
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Content Marketing
HubSpot Academy -
Inbound Marketing
HubSpot Academy -
Social Media Marketing
HubSpot Academy
Experience
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IDC | Canada
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Canada
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Market Research
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1 - 100 Employee
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Consulting Director
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Nov 2021 - Present
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Kaitongo
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Canada
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Software Development
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1 - 100 Employee
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Director, Insights
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Sep 2020 - Nov 2021
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Self-employed
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Real Estate
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1 - 100 Employee
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Freelance Writer, Research and Product Consultant
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Jul 2019 - Nov 2021
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Destiny Solutions
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Content Marketing Lead
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Dec 2018 - Apr 2020
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Genpact
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United States
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Insurance
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1 - 100 Employee
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Assistant Vice President, Editorial and Content Strategy & Product Marketing
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Sep 2015 - Feb 2018
• Marketing strategist. Content marketing specialist responsible for defining and executing the editorial calendar and marketing tactics for the enterprise services business and products• Content writer. Work with executive leadership and subject matter experts to write and/or publish go-to-market content including point of views, research papers, blogs, videos, product/solution brochures, infographics and case studies• Team player. Collaborate with different parts of marketing including field marketing and digital to run integrated demand generation programs• Result oriented. Measure and enhance campaign and content performance to achieve marketing goals and objectives Show less
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Assistant Vice President, Market Research & Intelligence, Enterprise Services
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Jul 2013 - Aug 2015
• Research leader and an executive analyst. Designed and set-up of the center of research excellence. Engaged with a globally diverse team of over 70 senior executives to generate insights and competitive intelligence to support point of view development and identify new growth areas for advancement of strategy• Team leader. Led the knowledge management project organization. Re-imagined the knowledge management operating model, managed change, evaluated technologies and partners to migrate to a new knowledge platform Show less
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Protiviti
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United States
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Business Consulting and Services
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700 & Above Employee
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Manager, Knowledge and Innovation
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Jun 2011 - Jun 2013
• Team manager. Led the knowledge and innovation team. Responsible for research and operations management, strategy development, knowledge process re-engineering, quality assurance, hiring and people management • Operations manager. Managed operational targets and key performance indicators in conjunction with business goals and objectives • Strategist. Worked with the executive leadership team and the global strategy council to assess and validate the potential of new service offerings Show less
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KPMG
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Brazil
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Construction
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Assistant Manager, Research
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Dec 2008 - Jun 2011
• Project manager. Led research for Europe’s risk and compliance advisory practice, and institutionalized the operating processes • Operations manager. Responsible for client servicing and delivery, methodology development and quality assurance • Team player. Helped set up the first direct-to-client, and billable research engagement • Project manager. Led research for Europe’s risk and compliance advisory practice, and institutionalized the operating processes • Operations manager. Responsible for client servicing and delivery, methodology development and quality assurance • Team player. Helped set up the first direct-to-client, and billable research engagement
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Evalueserve
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Switzerland
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IT Services and IT Consulting
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700 & Above Employee
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Manager, Research
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Dec 2005 - Dec 2008
• Revenue manager. Managed client relationships for the banking and financial services, and education sectors. Led the growth of a key account to US$300,000 in just under 18 months • Sales planner and a growth strategist. Worked with global sales teams to develop solutions and value proposition aimed at acquiring new clients and deepening existing relationships • Revenue manager. Managed client relationships for the banking and financial services, and education sectors. Led the growth of a key account to US$300,000 in just under 18 months • Sales planner and a growth strategist. Worked with global sales teams to develop solutions and value proposition aimed at acquiring new clients and deepening existing relationships
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SBI Life Insurance Co. Ltd
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India
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Insurance
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700 & Above Employee
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Management Trainee
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Jun 2005 - Dec 2005
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GENPACT
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United States
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Insurance
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1 - 100 Employee
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Process Associate
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Apr 2001 - Aug 2002
• Process executive. Helped private label credit card companies manage their receivables process • Process executive. Helped private label credit card companies manage their receivables process
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Education
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ICFAI Business School
MBA, Finance & Marketing -
Delhi College Of Arts and Commerce
Bachelor of Commerce, Commerce, Economics, Business Studies -
Air Force Bal Bharati School
High School, Commerce