Experience

Foxit

• United States
• Software Development
• 200 - 300 Employee

• Senior Manager - Product & Marketing

  • May 2022 - Present



Foxit eSign

• United States
• Software Development
• 1 - 100 Employee

• Senior Manager - Product & Marketing

  • Feb 2021 - Present



Deston IT Services

• Gurgaon, India

• Head - Product & Marketing

  • Oct 2016 - Jan 2021

  • End-to-end ownership of the Product Vision and Ideation - Creating Roadmaps, Wireframes, Customer flow, determining KPI’s till market launch • Lead experience design and engineering teams to determine the best technical implementations and reasonable execution schedules • Work closely with key stakeholders and B2B partners at multiple levels to set strategy, prioritize deliverables and schedules • Drive the Pre-Sales & Post-Sales support, including demo sessions and feature training of the targeted product • Devising go to market strategies and plan / execute digital marketing campaigns (SEO, SEM, Email, Affiliates) on all platforms • Data Analytics to understand the trends & discover useful information for further optimisation of channels



Times Internet

• India
• Technology, Information and Internet
• 700 & Above Employee

• Manager - Product & Alliance

  • May 2016 - Sep 2016

  • Interacting and preparing roadmaps with product team to enhance the design, positioning of products and better UI / UX • Product marketing to generate revenue & drive customer acquisition / retention programs • Develop and maintain marketing alliances with online fashion portals for product awareness • Devise market specific strategies and ensuring successful tie-ups for company’s online promotions to benefit each partner and stakeholders • Interacting and preparing roadmaps with product team to enhance the design, positioning of products and better UI / UX • Product marketing to generate revenue & drive customer acquisition / retention programs • Develop and maintain marketing alliances with online fashion portals for product awareness • Devise market specific strategies and ensuring successful tie-ups for company’s online promotions to benefit each partner and stakeholders



Printvenue

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Manager - Product & Marketing

  • Dec 2014 - Apr 2016

  • Product ideation, landing page optimisation, UI / UX improvement and regular updates to Web / Mobile / App • Identify & create user cases for product changes as per requirements for regular and seasonal campaigns • Devising PRDs, Wireframes & Roadmaps for optimising the existing and adding new set of product features • Performing A/B & UAT (User Acceptance Testing) testing for various changes and analyse the impact areas • Manage Affiliate networks for all the 3 countries (IN, SG, AU) & Email marketing for domestic / international markets • Strategise and launch Digital Marketing campaigns for regular and festive promotions on various marketing channels • Analyse customer behaviour for online segmentation to target audiences for increasing conversion rates • Work on attribution analytics & conversion points for deeper understanding of customer's conversion paths



Arth Salutions

• Manager - Product & Marketing

  • Jul 2011 - Nov 2014

  • Managing the complete product lifecycle - UI / UX, Wireframes, Roadmaps for development of coupon, cash back, Blogs, Property listing and company’s in-house ecommerce websites • Ideation and planning for development of SMS and Email marketing platforms, Campaigns / Ads / Banner Inventory management tools from the scratch • Owning the product - Affiliate Management tool to recruit and manage affiliate traffic, payouts and performance reports • Responsible for prioritisation and optimisation of product features based on periodic reports and insights on business to incorporate new advancements for increasing customer retention, acquisition and engagement • Acquisition of new and sufficing the needs of exiting clients for Email, SMS, Google, Social, Affiliate Marketing channels and also cater to their design and development requirements • Covering all marketing channels viz. Affiliate, Email, SMS Marketing, Google and Content marketing • Recruiting affiliates with relevant traffic & negotiate commission-based deals for promotions on different platforms