Experience

The Cheek

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Jan 2022 - Present

• Client Services Director

  • Mar 2019 - Present

  CLIENT PORTFOLIO:Citibank, Toshiba, Midea, DP World, Suqia (UAE Water Aid), VelocityDXB,Landmark Group - Homebox, AWR Group - Renault, Etoile Group.ROLE AND RESPONSIBILITY:• Establishing business credibility in line with the mission to provide high-quality service and output with increased ROI.• Exceeding client expectations by designing innovative marketing strategies to generate desired resonance across potential market segments.• Creating a revenue generation model to deliver consistent growth through leading traditional and digital marketing initiatives.• Developing winning pitches for both existing and new clients to acquire new business and projects.• Representing the agency to recommend reckonable marketing solutions to clients in digital and offline channels by understanding brand needs.• Achieving client’s marketing objectives by fostering knowledge-sharing across all disciplines to ensure a collaborative and informed work environment• Building prolific strategic alliances to position organization for long-term profitability and enhance productivity and performance.KEY ACHIEVEMENTS AND LEARNINGS:• Drove business growth with a great understanding of the business operations to increase the bottom line. • Diversified agency offering by introduced a new content vertical to expand revenue streams and gained an additional revenue of AED 1,000,000 billed value, amidst COVID-19.• Increased the break-even figures by 30% by creating a cohesive work environment to ensure each and every team member is working towards meeting common goals. Show less



Group Partnership

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Group Head

  • Jan 2014 - Mar 2019

  CLIENT PORTFOLIO: Landmark - Splash, Iconic, Shoe Mart, Shoexpress. Agthia – Al Ain Water, Capri-Sun, Yoplait yogurt, and Petits Filous, Al Ain Foods, Grand Mills – The Grand Baker. Pure Gold Jewellers. Aster DM Healthcare – Hospitals and Clinics. Dubai Electricity and Water Authority (DEWA) Corporate Brand and Special Projects, NIA – Air Conditioners Ajman Free Zone Al Ain Farms - Chicken, Corporate ROLE AND RESPONSIBILITY: • Build healthy Client - Agency relationships and seen as a partner driving business hand in hand with the client by addressing business challenges. • Maintain the financial health of the organization through precise budget planning, pitching and winning new businesses and projects from existing clients and optimized resources through efficient resource planning. • Provided strategic business directions based on consumer knowledge to enable differentiate creative solutions across my brand portfolio. • Managed multiple facets at the agency such as managing multiple business portfolios, continuously invest in grooming team in meeting client expectation and developing strategic skills, a key contributor to the creative team in conceptualizing ideas and cracking briefs. KEY ACHIEVEMENTS AND LEARNINGS: • Worked on the insight that led to the evolution of Splash Heart of Gold – Ramadan initiative, Acquired Global Category knowledge and understanding of Food & Beverage, Fashion, Shoes and Jewellery portfolios. Show less



Hansa Cequity

• India
• Advertising Services
• 200 - 300 Employee

• Key Account Manager – Customer Integrated Marketing

  • Apr 2012 - Dec 2013

  CLIENT PORTFOLIO: Mahindra and Mahindra – Personal and Commercial vehicles – XUV 500, Scorpio, Quanto, Xylo, Bolero, Verito and e2o (Electric Vehicle), Alfa, and Pick-up trucks ROLE AND RESPONSIBILITY: • Seen as a partner driving Client - Agency relationship by addressing business challenges. • Executed various CRM Programs such as Referral, Upgrade, Cross cell programs, Cracking alliances, Data procurement, Direct Marketing and Data led marketing programs for Mahindra & Mahindra • Implemented revolutionary Mobile, and Online strategy for enhancing customer delight by hand-holding them at various stages of the automobile purchase lifecycle - Enquiry to test-drive to booking and delivery. • Conducted Customer profiling analysis on various brands through Tele-research to acquire Demographics, Psychographics, and Behavioral patterns and implementing the learning Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Manager

  • Apr 2011 - Mar 2012

  Cadbury–5Star, Gems, Shots, and WowieHUL–Annapurna Atta and Salt, Principal Mutual Fund and Tata Housing.ROLE AND RESPONSIBILITY:• Responsible for demonstrating a visible understanding of the agency and the client’s strategic tools. Actively worked on concept development for New Product Development for Cadbury (Gems Surprise launch) and Annapurna.• Periodic brand reviews – National & International market and keeping track of the competitive scenario Spearheading various 360-degree campaigns – 5 Star - New pack, Thematic communication.• Understood the financial category through competitive analysis, Research, Secondary data and interpreted those findings in developing briefs for Principal mutual fund. Show less

• Account Supervisor

  • May 2009 - Mar 2011

  CLIENT PORTFOLIO:Cadbury–5Star, Gems, Shots and Wowie, HUL–Annapurna Atta and Salt, Principal Mutual Fund and Tata Housing.ROLE AND RESPONSIBILITY:• Demonstrated a visible understanding of the agency and the client's strategic tools.• Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities in assigned territories.• Drove significant efforts for customer profiling as per the market potential.• Led 360-degree campaigns for 5 Star - New pack, thematic communication.• Developed clients across financial categories through competitive analysis and conducting secondary data research.• Interpreted findings in developing briefs for Principal Mutual Fund. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Sr. Account Executive

  • Mar 2008 - Apr 2009

  Brands Handled : Future Generali, Sony - AXN, Mahindra Renault - Logan. Actively worked with the planning team in conducting researches, followed by interpreting data to come-up with insights that might help the creative team to come up with best creative solutions for Mahindra Renault Logan. Handled Press launches for the new Limited Edition Logan Edge, New Collection Logan and Logan Edge Connect Compiling monthly competition communication analysis Handled AXN Channel with minimal supervision, writing briefs, rolling-out with monthly program guides along with usual online promotions Handling day to day studio operations – Press ads, Outdoor and POS Show less



Bates David Enterprise

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2007 - Feb 2008

  Brands Handled : Marico - Corporate, Soap's - Manjal & Jasmin. Star Bazaar - Ahmedabad, Mumbai Store. Single handedly managed the Dahisar Store launch for Star Bazaar Initiated Dahisar store post launch research and recommended ideas as to how to increase footfalls based on the key findings Handled day to day studio operations for Star Bazaar and Marico Manjal Executed: Radio spots, Animatics and narramatics for research, TVC- operations, AV editing Brands Handled : Marico - Corporate, Soap's - Manjal & Jasmin. Star Bazaar - Ahmedabad, Mumbai Store. Single handedly managed the Dahisar Store launch for Star Bazaar Initiated Dahisar store post launch research and recommended ideas as to how to increase footfalls based on the key findings Handled day to day studio operations for Star Bazaar and Marico Manjal Executed: Radio spots, Animatics and narramatics for research, TVC- operations, AV editing



Triton Communications Unofficial

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2007 - May 2007

  Brands Handled : Eureka Forbes - Aquaguard and Corporate Handled communication for Aquaguard which is a No.1 brand in the country and a category in itself Executed the corporate campaign for Eureka Forbes – AV and other collateral's. Brands Handled : Eureka Forbes - Aquaguard and Corporate Handled communication for Aquaguard which is a No.1 brand in the country and a category in itself Executed the corporate campaign for Eureka Forbes – AV and other collateral's.