Puck Weijnand
Marketing Communications Specialist at First Dutch- Claim this Profile
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English Professional working proficiency
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Dutch Native or bilingual proficiency
Topline Score
Bio
Seow Hui Tan
Puck is a great brand marketer and anyone would be lucky to have her in their team. Having met many great marketing talents across my career, I find Puck highly talented, intuitive and most importantly, she is business oriented and commercially savvy. She is what every general manager dream of, a great marketer who is not just passionate about brand, has great marketing intuition and expertise but at the same time able to work with multi-functional team, especially the frontline, to convert marketing ideas into commercially valuable proposition . Puck has strong leadership capability with exceptional collaborative skillset (in a global context virtually), operational discipline and the high ability to execute with excellence. I will be very happy to speak with anyone (and endorse) who needs more perspective of Puck's experience, track record and performance.
John/nie Mitchell
YOU WOULD BE NUTS NOT TO HIRE PUCK To survive and thrive in big brand agencies, you learn to spot talent wherever you can. In three years of working client-side with Shell, I have found Puck to be one of the smartest, lean forward and a get it done stalwarts on which team success depends. Adept and charming at managing agencies, "Dutch" but charming in communication, buttoned down on detail and project management, and just no nonsense smart when it comes to spotting and directing creative and calling out the stuff that doesn't work Puck is the all-rounder that's all too rare. Without Puck, I would have achieved little and delivered less. I'm happy to hear from anyone who is thinking of hiring her but seeks further ammunition why that would be a smart thing to do.
Seow Hui Tan
Puck is a great brand marketer and anyone would be lucky to have her in their team. Having met many great marketing talents across my career, I find Puck highly talented, intuitive and most importantly, she is business oriented and commercially savvy. She is what every general manager dream of, a great marketer who is not just passionate about brand, has great marketing intuition and expertise but at the same time able to work with multi-functional team, especially the frontline, to convert marketing ideas into commercially valuable proposition . Puck has strong leadership capability with exceptional collaborative skillset (in a global context virtually), operational discipline and the high ability to execute with excellence. I will be very happy to speak with anyone (and endorse) who needs more perspective of Puck's experience, track record and performance.
John/nie Mitchell
YOU WOULD BE NUTS NOT TO HIRE PUCK To survive and thrive in big brand agencies, you learn to spot talent wherever you can. In three years of working client-side with Shell, I have found Puck to be one of the smartest, lean forward and a get it done stalwarts on which team success depends. Adept and charming at managing agencies, "Dutch" but charming in communication, buttoned down on detail and project management, and just no nonsense smart when it comes to spotting and directing creative and calling out the stuff that doesn't work Puck is the all-rounder that's all too rare. Without Puck, I would have achieved little and delivered less. I'm happy to hear from anyone who is thinking of hiring her but seeks further ammunition why that would be a smart thing to do.
Seow Hui Tan
Puck is a great brand marketer and anyone would be lucky to have her in their team. Having met many great marketing talents across my career, I find Puck highly talented, intuitive and most importantly, she is business oriented and commercially savvy. She is what every general manager dream of, a great marketer who is not just passionate about brand, has great marketing intuition and expertise but at the same time able to work with multi-functional team, especially the frontline, to convert marketing ideas into commercially valuable proposition . Puck has strong leadership capability with exceptional collaborative skillset (in a global context virtually), operational discipline and the high ability to execute with excellence. I will be very happy to speak with anyone (and endorse) who needs more perspective of Puck's experience, track record and performance.
John/nie Mitchell
YOU WOULD BE NUTS NOT TO HIRE PUCK To survive and thrive in big brand agencies, you learn to spot talent wherever you can. In three years of working client-side with Shell, I have found Puck to be one of the smartest, lean forward and a get it done stalwarts on which team success depends. Adept and charming at managing agencies, "Dutch" but charming in communication, buttoned down on detail and project management, and just no nonsense smart when it comes to spotting and directing creative and calling out the stuff that doesn't work Puck is the all-rounder that's all too rare. Without Puck, I would have achieved little and delivered less. I'm happy to hear from anyone who is thinking of hiring her but seeks further ammunition why that would be a smart thing to do.
Seow Hui Tan
Puck is a great brand marketer and anyone would be lucky to have her in their team. Having met many great marketing talents across my career, I find Puck highly talented, intuitive and most importantly, she is business oriented and commercially savvy. She is what every general manager dream of, a great marketer who is not just passionate about brand, has great marketing intuition and expertise but at the same time able to work with multi-functional team, especially the frontline, to convert marketing ideas into commercially valuable proposition . Puck has strong leadership capability with exceptional collaborative skillset (in a global context virtually), operational discipline and the high ability to execute with excellence. I will be very happy to speak with anyone (and endorse) who needs more perspective of Puck's experience, track record and performance.
John/nie Mitchell
YOU WOULD BE NUTS NOT TO HIRE PUCK To survive and thrive in big brand agencies, you learn to spot talent wherever you can. In three years of working client-side with Shell, I have found Puck to be one of the smartest, lean forward and a get it done stalwarts on which team success depends. Adept and charming at managing agencies, "Dutch" but charming in communication, buttoned down on detail and project management, and just no nonsense smart when it comes to spotting and directing creative and calling out the stuff that doesn't work Puck is the all-rounder that's all too rare. Without Puck, I would have achieved little and delivered less. I'm happy to hear from anyone who is thinking of hiring her but seeks further ammunition why that would be a smart thing to do.
Experience
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First Dutch
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Netherlands
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Professional Services
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1 - 100 Employee
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Marketing Communications Specialist
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Jun 2022 - Present
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FDR Risk & Insurance Managers
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Netherlands
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Insurance
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1 - 100 Employee
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Brand Communications Specialist
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Sep 2022 - Present
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Emergent
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United States
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Environmental Services
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1 - 100 Employee
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Marketing Manager
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Sep 2021 - Dec 2021
The Lowering Emissions by Accelerating Forest finance (LEAF) Coalition is a public-private initiative designed to halt deforestation by financing large-scale tropical forest protection, of which Emergent is its administrative coordinator. Leading up to COP26, I joined Emergent to support LEAF's immediate goal to mobilize one billion dollars for large-scale tropical forest protection by developing, planning and executing communication activities that would help drive awareness for the coalition and stimulate greater private sector participation.
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B&S
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Luxembourg
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International Trade and Development
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400 - 500 Employee
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Brand Communications Manager
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Apr 2021 - Aug 2021
Brand Communications Manager within the Corporate Communications team supported the development of a uniform brand and communication approach for the B&S brand. Additionally, I have planned and implemented various internal engagements and communication activities to cement the organization's mission through various touchpoints. Brand Communications Manager within the Corporate Communications team supported the development of a uniform brand and communication approach for the B&S brand. Additionally, I have planned and implemented various internal engagements and communication activities to cement the organization's mission through various touchpoints.
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Brand Manager - Aviation
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Jun 2020 - Apr 2021
Shell Aviation is responsible for selling aviation fuel and lubricants. As Global Brand Manager, I drove our brand strategy and rolled out the proposition. My main task was to lead the planning and execution of annual global brand campaign plans. I also worked with subject matter experts to create thought leadership activities focused on the aviation energy transition and digital and technical solutions that had the potential to maximise our customers' operational efficiency. Global role - experienced in working with EMEA, APAC and the Americas regions.
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Marketing Communication Events Coordinator - Aviation
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Jan 2018 - May 2020
Brand and communications marketeer responsible for the creation and execution of various events such as brand activations, customer workshops and webinars. With a strong focus on translating how Shell Aviation drives its business strategy to thrive and navigate the opportunities and risks of the energy transition through event formats. Crafted Shell Aviation’s event strategy with Brand & Communications MT. Leveraging industry trends and customer insights to maximise audience engagement and reach. Global role - experienced in working with EMEA, APAC and the Americas regions.
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Project Manager Creative Solutions Events & Exhibitions – External Relations
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Apr 2016 - Dec 2017
Creative Solutions is Shell’s global in-house creative agency. Managing the end-to-end delivery of various Shell events worldwide.
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Education
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2009 - 2014
TIO Rotterdam
BBA, Bachelor of Business Administration, Hospitality Administration/Management -
2004 - 2009
't Groen van Prinsterer
HAVO, Senior General Secondary Education
Community
