Experience

NME Networks
• United Kingdom
• Entertainment Providers
• 1 - 100 Employee
• Commissioning Editor (K-pop, Lifestyle)

  • Mar 2023 - Present


CNA

• Singapore
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Television News Producer

  • Aug 2022 - Feb 2023

  • Contributing towards production of daily news bulletins and specials, including stacking the rundowns, writing copy to tell a compelling, relevant story • Breaking news on air quickly and accurately, as well as reacting to developing stories, amending scripts and the rundown of the show to reflect the new line-up of stories • Maintaining an in-depth knowledge of global developments by monitoring trends, while being able to contextualise stories for an Asian audience • Contributing towards production of daily news bulletins and specials, including stacking the rundowns, writing copy to tell a compelling, relevant story • Breaking news on air quickly and accurately, as well as reacting to developing stories, amending scripts and the rundown of the show to reflect the new line-up of stories • Maintaining an in-depth knowledge of global developments by monitoring trends, while being able to contextualise stories for an Asian audience

• Commissioning Editor (K-pop)

  • Oct 2021 - Jul 2022

  • Independently led NME's Korean entertainment coverage and planned the content strategy, propelling the section to over 1 million monthly pageviews within a year of launch, and cementing it as the go-to source for English coverage of the Korean entertainment scene• Managed a close-knit team of over a dozen contributors, while cultivating a robust and open environment to promote diversity of ideas and representation• Nurtured a strong network with media companies, labels and artists – such as Disney, HYBE and Sony Music Korea – leveraging on those relationships to facilitate first-in-class news coverage• Utilised Google Analytics to develop a deep understanding of the NME audience in order to produce in-depth long-form features and interviews that resonate• Identified market trends and emerging stories to ensure thorough and authoritative entertainment news coverage Show less

• Staff Writer

  • Mar 2020 - Sep 2021

  • Ran the daily operations of NME Gaming, including making judgment calls on breaking news stories, writing original content and editing copy from contributors• Stayed on top of major trends and topics that matter to the NME Gaming audience, ranging from noteworthy business acquisitions to new policies that affect the industry• Collaborated closely with teams in Australia and the UK on major editorial projects, such as year-end content and cross-region featuresNotable Achievements:• 2021: Kickstarted regular coverage of Korean entertainment content on NME globally• 2020: Supported the launch and management of NME Gaming Show less

• Content Writer

  • Dec 2018 - Feb 2020

  • Covered breaking news across different sections of NME, from politics to entertainment• Helped establish both NME Australia and NME Asia, and oversaw its growth alongside the site's editors and other reporters



ShopBack

• Singapore
• Software Development
• 700 & Above Employee

• Content & SEO Writer

  • Sep 2016 - May 2018

  • Content creation and SEO writing for merchants and retailers • Brainstorming ideas for articles and blogposts • Content creation and SEO writing for merchants and retailers • Brainstorming ideas for articles and blogposts



Global Yellow Pages Limited

• Contributing Writer

  • Jan 2017 - Dec 2017

  • Writing tech, business, local news articles, and opinion pieces • Pitching stories and newsworthy topics for news articles • Writing tech, business, local news articles, and opinion pieces • Pitching stories and newsworthy topics for news articles



Didici Group

• Singapore
• Advertising Services

• Copywriter

  • Sep 2016 - Dec 2016

  • Article writing, copywriting and editing content for various websites • Ideation for marketing and content management strategies • Article writing, copywriting and editing content for various websites • Ideation for marketing and content management strategies



CATALOG Magazine

• Russian Federation
• Book and Periodical Publishing

• Editorial Assistant

  • Sep 2013 - Feb 2014

  • Managed and maintained the magazine’s Facebook page • Handled the Tech section of the magazine, as well as writing for various other sections • Represented the magazine for product launches and press events • Managed and maintained the magazine’s Facebook page • Handled the Tech section of the magazine, as well as writing for various other sections • Represented the magazine for product launches and press events