Experience

FrostyWhale

• Singapore
• Technology, Information and Media
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Jun 2023 - Present

  Overseeing strategic sales and marketing initiatives. Spearheaded go-to-market strategy development and execution, resulting in significant revenue growth and market expansion. Led cross-functional teams to drive customer acquisition and retention, while cultivating key partnerships. Developed innovative pricing models, optimized sales channels, and implemented data-driven market segmentation. Proven track record of delivering exceptional results, exceeding revenue targets, and driving sustainable business growth. Passionate about leveraging market insights and customer needs to develop winning go-to-market strategies. Show less



Guestline

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Senior Business Development Director

  • Dec 2022 - Jun 2023



INNAWAY Pte Ltd

• Singapore
• Hospitality
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2021 - Jun 2023

  We help hotels and restaurant build direct relationship with the customers and make communicating effective and convenient both onsite and online which will help increase direct bookings and also customer retention. We help hotels and restaurant build direct relationship with the customers and make communicating effective and convenient both onsite and online which will help increase direct bookings and also customer retention.



Amadeus

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Director of Sales - Thailand

  • Jul 2019 - Dec 2020

  As Amadeus acquired TravelClick in 2018, I successfully continued the success at TravelClick reaching sales goals while also ensuring a smooth transition and integrated new products into the original sales process. As Amadeus acquired TravelClick in 2018, I successfully continued the success at TravelClick reaching sales goals while also ensuring a smooth transition and integrated new products into the original sales process.



TravelClick

• United States
• Hospitality
• 300 - 400 Employee

• Director of Sales

  • Sep 2015 - Jun 2019

  Ensure sales targets are met by being a consultative partner for hotels in Thailand and. By proposing ways clients can increase their revenue, we managed to exceed our sales target for Thailand 5 years in a row in both new and existing clients. Ensure sales targets are met by being a consultative partner for hotels in Thailand and. By proposing ways clients can increase their revenue, we managed to exceed our sales target for Thailand 5 years in a row in both new and existing clients.



Rasa Hospitality - Management & Development

• Thailand
• Hospitality
• 1 - 100 Employee

• Marketing & Revenue Director

  • Jul 2013 - Sep 2015

  Started working at the newly established hotel management company called Rasa Hospitality which took over the management of the Buri Rasa Village Samui & Phangan. Responsible for leading the Marketing section and also heading the E-Commerce section of 5 hotels while being the revenue analyst of 6 hotels. The areas of responsibility also include social media marketing, SEO, directing all graphic designs, revenue forecasts, revenue budgeting and pricing. - Created the revenue management and analytics process from top to bottom such data collection, revenue analytics, forecasting and budgeting using SQL and Excel Macros. - Created successful marketing plans to achieve the revenue targets - Successfully assisted the sales team in establishing relationship with key accounts by using my existing relationships - Exceeded the revenue target every single year with 10-15% year on year growth. - Successfully launched 4 new hotels into the market from scratch Show less



Buri Rasa Village Samui and Buri Rasa Village Phangan

• Bangkok Metropolitan Area, Thailand

• Cluster Sales & Marketing Manager

  • Apr 2011 - Jul 2013

  With experience in pre-opening a hotel, was promoted to take care of the opening of a brand new hotel in Koh Phangan called Buri Rasa Villaga Phangan and also help improve the already existing sister hotel called Buri Rasa Village Samui since it's performance has been dropping due to construction next to the property. Successfully increased the sales performance of Buri Rasa Village Samui from 30 million in room revenue to 42 million with an occupancy of 90%. And successfully established Buri Rasa Village Phangan in the market and achieved 80% occupancy in the first year of operation. Show less



Rasananda Koh Phangan

• Bangkok Metropolitan Area, Thailand

• Sales & Marketing Manager

  • Aug 2008 - Mar 2011

  Originally a member of the pre-opening team of Rasananda. After successfully displaying great potential in the area of sales & marketing, was promoted to Sales & Marketing Manager and moved to be based at the HQ office in Bangkok. Responsible for managing all areas of Sales & Marketing including pricing, contracting, sales calls, and e-commerce. Successfully established Rasananda in the market with an occupancy of 80% in the first year of operation, despite the protesting and airport closure in Bangkok. Show less



Buri Rasa Village Samui

• Koh Samui, Thailand

• Sales Executive

  • Apr 2008 - Aug 2008

  Responsible doing local sales calls, organizing and taking care of FAM trips and inspections. Successfully introduced a business intelligence procedure to gather sales & marketing related information and analyse them to show the current situation and predict possible outcomes. Responsible doing local sales calls, organizing and taking care of FAM trips and inspections. Successfully introduced a business intelligence procedure to gather sales & marketing related information and analyse them to show the current situation and predict possible outcomes.



Asia Books Co., Ltd.

• South, West and East of Thailand

• Regional Sales

  • Jan 2007 - Apr 2008

  - Successfully re-established the company's presence in the region since it's absence due to lack of personals and achieved majority market share for the territory - Successfully introduced a new hotel consignment segment - Flipped around the financial performances of the region from a negative figure to a positive one by introducing and incorporated the travel seasons of different nationalities in the region into the inventory planning, maintaining an optimal stock turnover and help giving constructive advise to all accounts to help improve their conversion rates. Show less