Experience

47 Insights

• Canada
• Research Services
• 1 - 100 Employee

• SaaS Growth Advisor

  • Nov 2016 - Present

  Victoria, British Columbia, Canada I help SaaS companies to address common challenges such as slow growth, high churn or high CAC by finding the roots causes through qualitative customer research. The outcomes for my clients are improved positioning and messaging, and a better understanding of user and buyer behaviour. Deliverables include: • Complete interview management, including design, participant recruitment and running interviews • Full video and audio recordings of all interviews with transcripts • Summary… Show more I help SaaS companies to address common challenges such as slow growth, high churn or high CAC by finding the roots causes through qualitative customer research. The outcomes for my clients are improved positioning and messaging, and a better understanding of user and buyer behaviour. Deliverables include: • Complete interview management, including design, participant recruitment and running interviews • Full video and audio recordings of all interviews with transcripts • Summary of interview responses and four forces analysis • Jobs To Be Done analysis • New or updated buyer and user personas • New or refined overarching value prop, as well as persona specific value props • Positioning and messaging guide • Website copy and content recommendations • Findings of any sales success gaps • Requested product improvements • Presentation of the most significant insights, and recommendations • An action plan for turning insights into competitive advantage Show less



Volta

• Brazil
• Automotive
• 1 - 100 Employee

• Tech Startup Advisor

  • Jun 2023 - Present

  British Columbia, Canada On behalf of VOLTA Tech Accelerator in Atlantic Canada, I advise early stage startup founders and their teams. I help them to identify and resolve any roadblocks to growth, including initial problem research and validation, customer discovery, product and pricing strategy and go-to-market strategy.



Market 8

• United States
• Marketing Services
• 1 - 100 Employee

• SaaS Growth Consultant

  • Sep 2021 - Nov 2022

  Remote At Market 8 I worked with SaaS company founders, CMOs and other leaders to grow their businesses and revenue operations through strategic coaching and advisory services backed by Market 8's talented delivery team. I worked with companies ranging from startups to $100m ARR. My work covered both marketing and sales, including: • Marketing & Sales Strategy • Customer Research • Product-Market-Fit • Go-To-Market channels • Growth Experimentation • Positioning & Messaging •… Show more At Market 8 I worked with SaaS company founders, CMOs and other leaders to grow their businesses and revenue operations through strategic coaching and advisory services backed by Market 8's talented delivery team. I worked with companies ranging from startups to $100m ARR. My work covered both marketing and sales, including: • Marketing & Sales Strategy • Customer Research • Product-Market-Fit • Go-To-Market channels • Growth Experimentation • Positioning & Messaging • Budgeting & Forecasting • Marketing & Sales Coaching/Mentoring • Sales Enablement Show less



North Studio

• Czechia
• Media Production
• 1 - 100 Employee

• Digital Marketer

  • Apr 2016 - Oct 2016

  Victoria, British Columbia I worked with clients to grow their businesses through digital marketing, including search, display, email and social. My day to day tasks include strategy, planning, measurement and optimisation. North Studio is a web development and marketing agency serving clients throughout Canada and the US. It specialises in delivering bespoke Drupal based websites to clients with more complex requirements.



Cognique

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & Managing Director

  • 2003 - Mar 2016

  Wells, Somerset I founded Cognique in 2003 and was Managing Director until I sold the business to my team in March 2016 to emigrate to Canada. During my time at Cognique I was responsible for new business development - working closely with clients to develop their marketing and grow their business. On a day to day basis this mostly involved prospect and client meetings, producing proposals and quotes and bespoke marketing consultancy (including research, strategy and measurement/analytics). As the… Show more I founded Cognique in 2003 and was Managing Director until I sold the business to my team in March 2016 to emigrate to Canada. During my time at Cognique I was responsible for new business development - working closely with clients to develop their marketing and grow their business. On a day to day basis this mostly involved prospect and client meetings, producing proposals and quotes and bespoke marketing consultancy (including research, strategy and measurement/analytics). As the business grew, a lot of the skills I have been endorsed for in the past (web and graphic design, development, email marketing etc) were carried out by my very capable team but I still liked to get my hands dirty with anything that was either new, geeky or innovative in marketing. Show less



Tenon Group PLC

• United Kingdom
• Business Consulting and Services

• Webmaster

  • 2001 - 2003

  Responsible for the development of Tenon's website and intranet.



Bluetech Professional Limited

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • 1999 - 2001

  Responsible for the development of the business following spin off from its parent Berkeley Jackson Chartered Accountants.