Growth Hacker

• Jul 2022 - Present

- Preparation, monitoring and ongoing optimization of paid promotional and lead generation campaigns on social channels (Google ads, LinkedIn ads, Facebook ads and others)- Creating monthly reports on statistics and analysis of the campaigns carried out- Inventing ideas for marketing initiatives experiments based on strong hypotheses, supported by research- Implementing and continuously optimizing marketing funnels, including landing page design, marketing automation, etc.- Defining and scoring MQLs leads and forwarding them to the sales department in CRM- Support in the creation of content (graphics, videos, animations) for use as promotional materials for digital promotion.- Generating leads on LinkedIn channel - outbound.- Creating monthly reports on acquired outbound leads

Senior B2B Marketing Specialist

• Feb 2022 - Present

B2B Marketing Specialist

• Feb 2021 - Present

- developing marketing strategy and setting campaign budget- development of promotional campaigns in Google ads, Facebook ads, and Linkedin ADS- managing social media channels- creating and presenting quarterly presentations- independently create promotional materials- organizing and planning the trade fair- managing PR communication- writing and publishing press releases through international press offices- managing a team of 3 people

Marketing & PR

• Sep 2019 - Jan 2021

- creating websites in the SharePoint application for internal communication within the company - developing a marketing strategy and setting a budget for the campaign promoting the Cisco Kraków branch - creating promotional campaigns in Google Ads and Facebook Ads - managing social media channels- supporting the customer experience department in its marketing activities - supporting the HR department in promoting job offers- organization of internal eventsRepeatedly awarded for an innovative, creative approach and for the effective building of CISCO KRAKÓW recognition.

Specjalista ds. sprzedaży i marketingu

• Jan 2017 - Sep 2019

- content management for a website based on the WordPress platform- promoting the website and online store using Google and Facebook ADS tools- running company social media profiles - preparing marketing materials- organizing and planning the trade fair - content management for a website based on the WordPress platform- promoting the website and online store using Google and Facebook ADS tools- running company social media profiles - preparing marketing materials- organizing and planning the trade fair