Experience

Rolling Suds

• United States
• Facilities Services
• 1 - 100 Employee

• Vice President Marketing

  • Oct 2023 - Present

• Marketing Director

  • Apr 2023 - Oct 2023



Cookies by Design

• United States
• Retail
• 1 - 100 Employee

• Franchise Business Owner

  • Mar 2021 - Jul 2023

  • Purchased existing franchise in 2021 and doubled sales within 12 months due to focused marketing efforts, targeted sales approaches, moving the store, and developing a new team of efficient individuals • Successfully changed the business model focus from primarily B2C to B2B, allowing for larger and more consistent and predictable orders • Added four territories working with the corporate office based on success with current territory • Purchased existing franchise in 2021 and doubled sales within 12 months due to focused marketing efforts, targeted sales approaches, moving the store, and developing a new team of efficient individuals • Successfully changed the business model focus from primarily B2C to B2B, allowing for larger and more consistent and predictable orders • Added four territories working with the corporate office based on success with current territory



WPS Health Solutions

• United States
• Insurance
• 500 - 600 Employee

• Enterprise Product Marketing Director

  • Jan 2014 - Apr 2021

  • Responsible for leading marketing efforts of all business lines across WPS beginning in 2020 including B2B, B2C and government contracts • Developed and implemented marketing and sales campaigns resulting in a 90% re-engagement rate with inactive agencies in 2019 • Increased Group Benefit client retention from 60% in 2016 to 85% in 2018 and 93% in 2019 utilizing targeted marketing campaigns • Successfully rebranded the organization from overseeing the re-design to execution internally and externally • Selected and implemented a new CRM platform across all teams to achieve critical sales goals and to improve marketing efforts • Oversaw the seamless launch of a Dental product and Idemnity product nationwide during 2019 by creating effective marketing techniques and strategies • Enhanced company products in partnership with third-party vendors while remaining within budgetary constraints, high-quality standards, and competitive objectives • Recognized by employer for continually surpassing regional sales goals until 2020 when role became solely marketing focused • Continuously drove effective marketing initiatives resulting in awards for 2016, 2017, and 2018 Show less



Aetna, a CVS Health Company

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Manager - Voluntary Plans

  • 2011 - 2013

  • Played a vital role in ensuring the seamless operations of marketing efforts throughout the launch of a new Voluntary Benefits product (Critical Illness and Accident) • Strategically steered new product launch marketing campaigns including the delivery of $1.2M in revenue through a successful $40K business-to-consumer business news publication print campaign targeting 500 groups • Expertly produced a business-to-business industry vertical campaign using direct mail and email targeting 2,000 agents and achieving $600K in revenue • Remained up-to-date on competitive, market, and sales trends to improve sales tools and marketing materials Show less



The Hartford

• United States
• Financial Services
• 700 & Above Employee

• Marketing Consultant - Property & Casualty

  • 2008 - 2011

  • Proficiently analyzed relevant markets to determine customer touch points, needs, and solutions • Produced marketing reports in support of Property & Casualty sales teams • Worked across business segments to ensure 30,000+ employees complied with new brand standards • Remained in constant contact with sales teams via emails and weekly sales e-Newsletters and improved readership and communication by 67% • Proficiently analyzed relevant markets to determine customer touch points, needs, and solutions • Produced marketing reports in support of Property & Casualty sales teams • Worked across business segments to ensure 30,000+ employees complied with new brand standards • Remained in constant contact with sales teams via emails and weekly sales e-Newsletters and improved readership and communication by 67%



M3 Insurance Solutions for Business

• United States
• Insurance

• Account Manager - Property & Casualty

  • 2005 - 2007

  • Served an integral leadership role while managing a $12M Property & Casualty insurance portfolio • Rapidly promoted to Account Manager within 6 months of employment due to exceptional work performance • Served an integral leadership role while managing a $12M Property & Casualty insurance portfolio • Rapidly promoted to Account Manager within 6 months of employment due to exceptional work performance


ESPN
• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Marketing Intern

  • 2004 - 2005


Aflac

• Insurance
• 1 - 100 Employee

• Sales Associate Intern

  • 2004 - 2005

  • Developed creative sales strategies to increase awareness about new product lines • Executed cold calling and door-to-door sales strategies while delivering world-class customer service • Developed creative sales strategies to increase awareness about new product lines • Executed cold calling and door-to-door sales strategies while delivering world-class customer service