Experience

in4mation insights

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Marketing Science

  • Apr 2022 - Present

• Senior Analyst Marketing Science

  • Dec 2020 - Apr 2022



Arizona Lottery

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing Analyst

  • Sep 2020 - Dec 2020

  Analyzing sales cannibalization and impact of out of stock machines for Arizona Lottery Analyzing sales cannibalization and impact of out of stock machines for Arizona Lottery



Arizona Lottery

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing Analyst

  • Jan 2020 - May 2020

  • Performed regression analysis using Scikit in Python on marketing mix to find the right mix of media • Performed decision modeling to optimize marketing budget to get the best RoI • Performed regression analysis using Scikit in Python on marketing mix to find the right mix of media • Performed decision modeling to optimize marketing budget to get the best RoI



Kantar

• Market Research
• 700 & Above Employee

• Senior Analyst

  • Aug 2016 - Mar 2019

  • Performed Media Mix Modeling for Multinational FMCG clients • Queried, aggregated, and analyzed client’s data using SQL and Excel based on business requirements • Built regression models on R and python using various methods like Random forest, GBM, XG Boost, Bayesian, ANN and BNN regression • Built decision models on R using DEoptim to optimize media and promotional spends and maximize sales • Automated data cleaning, data transformation and statistical modeling process by… Show more • Performed Media Mix Modeling for Multinational FMCG clients • Queried, aggregated, and analyzed client’s data using SQL and Excel based on business requirements • Built regression models on R and python using various methods like Random forest, GBM, XG Boost, Bayesian, ANN and BNN regression • Built decision models on R using DEoptim to optimize media and promotional spends and maximize sales • Automated data cleaning, data transformation and statistical modeling process by creating a pipeline to increase business output at team level using R • Predicted sales using macro and micro variables and made PowerPoint presentations to deliver actionable insights to client • Created dashboards and visualizers for data and analysis results using Excel and Tableau Show less • Performed Media Mix Modeling for Multinational FMCG clients • Queried, aggregated, and analyzed client’s data using SQL and Excel based on business requirements • Built regression models on R and python using various methods like Random forest, GBM, XG Boost, Bayesian, ANN and BNN regression • Built decision models on R using DEoptim to optimize media and promotional spends and maximize sales • Automated data cleaning, data transformation and statistical modeling process by… Show more • Performed Media Mix Modeling for Multinational FMCG clients • Queried, aggregated, and analyzed client’s data using SQL and Excel based on business requirements • Built regression models on R and python using various methods like Random forest, GBM, XG Boost, Bayesian, ANN and BNN regression • Built decision models on R using DEoptim to optimize media and promotional spends and maximize sales • Automated data cleaning, data transformation and statistical modeling process by creating a pipeline to increase business output at team level using R • Predicted sales using macro and micro variables and made PowerPoint presentations to deliver actionable insights to client • Created dashboards and visualizers for data and analysis results using Excel and Tableau Show less



Merkle Sokrati

• India
• Advertising Services
• 700 & Above Employee

• Business Analyst

  • Apr 2015 - Jun 2016

  • Delivered, analyzed, and evaluated ad campaigns on various channels like AdWords, Facebook Ads to deliver high-quality campaigns to clients • Optimized accounts using Google Analytics to deliver the best possible ROI to the client • Automated client reporting and account handling to increase efficiency and reduce redundancy for the team • Delivered, analyzed, and evaluated ad campaigns on various channels like AdWords, Facebook Ads to deliver high-quality campaigns to clients • Optimized accounts using Google Analytics to deliver the best possible ROI to the client • Automated client reporting and account handling to increase efficiency and reduce redundancy for the team



Birla Institute of Technology and Science, Pilani

• India
• Higher Education
• 700 & Above Employee

• Sponsorship Coordinator

  • Aug 2010 - Dec 2014

  • Coordinated Sponsorship and Marketing activity for sponsors of events at BITS Pilani University • Coordinated Sponsorship and Marketing activity for sponsors of events at BITS Pilani University