PRRASANA SATTIGGERI
Head of Sales Marketing & Business Development at TECHNOCHEM AGENCIES (BOMBAY) PRIVATE LIMITED- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Marathi Native or bilingual proficiency
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Kannada Native or bilingual proficiency
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Tamil Limited working proficiency
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Telugu Limited working proficiency
Topline Score
Bio
Credentials
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Lean Six Sigma Green Belt (ICGB)
Tata Tele Business ServicesSep, 2016- Nov, 2024
Experience
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TECHNOCHEM AGENCIES (BOMBAY) PRIVATE LIMITED
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India
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1 - 100 Employee
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Head of Sales Marketing & Business Development
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Aug 2017 - Present
We are SME start-up providing water disinfection solutions & industrial water & waste water management solutions (STPs/ETPs/ZLDs), have brought NBS technology exclusively to Indian market. Focusing on Maharashtra, planned large scale demo activities for our water disinfection solution ‘ChloroJeevan’ at ZPs, GPs, Govt depts like MJP, Jal Swarajya. Have conducted trials at 100+ GPs, converted into sale at 40+ sites, enrolled as vendor at Indian Railways. Worked on product market mix, focused on rural markets & exploring govt, semi govt & NGO sectors. Appointed business associates in Maharashtra, Kerala, AP. Tied up with environmental venture cos which have strong influence in govt depts, liasoning with local industry associations & professional groups to introduce & promote our services for building robust funnel & prospects. Show less
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Tata Tele Business Services
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India
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Telecommunications
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700 & Above Employee
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Head, Product pricing & commercials for Enterprise Business Unit
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Sep 2015 - Aug 2017
Set up entire commercial function,flattened the approval cycle by eliminating bureaucracy. Implemented a robust price approval work flow and governance mechanism that managed approvals worth ~₹ 5,000 cr pa for new & existing accounts for enterprise business.Devised commercial deal & solution architecture, end to end commercial support for Carrier & Large enterprise,Start ups & SMEs. Major wins include Flipkart, Ola Cabs, HUL, BT, Bandhan Bank, Gupshup Technologies.Devised Go-To-Market & Pricing strategies, identifying pricing trends in market and analytics & influencing sales team behavior. Developed & implemented GREEN CHANNEL Concept (No Feasibility & No Approvals),empowering the regional teams. 81% of decisions were being made through this tool, with overall Turn Around Time(TAT) of < 1 day as against existing trend of 7 days.Reduced overall acquisition life cycle to < 5 days from 15 days.Responsible for all big deal closures (>₹50 lakh) & ISP business along with COO. Leading a team of 20 solution architects & techno commercial managers. Show less
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Regional Sales Head Mumbai, SME & Enterprise Business Units
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Dec 2009 - Sep 2015
Responsible for account management, wallet share increase & repeat business from existing base besides new customer acquisition,penetration into SME & listed accounts, overall revenue & EBITDA for Mumbai region.Developed channel eco system and engagement programs.Improved channel contribution to 45% from 3% with 40+ active partners with annualised revenue of ₹ 330 cr pa with lowest team attritionWon a single order for 550 PRIs which is a Industry highest, SIP Order with annual revenue of ₹ 45 cr, 200 location MPLS from a private bank. Show less
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Reliance Retail
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Retail
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700 & Above Employee
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Category Manager, General Merchandise
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Sep 2007 - Dec 2009
Responsible for vendor management, supply chain, bay design, sales strategy & profitability and promotional business for Fresh & Sahakari Bhandar formats with 650+ operational stores across India. Devised theme based promotional campaign which increased the footfalls by 27% and sales by 11%. Awarded 'Most Valuable Employee' by Fresh CE for weekend theme campaign Responsible for vendor management, supply chain, bay design, sales strategy & profitability and promotional business for Fresh & Sahakari Bhandar formats with 650+ operational stores across India. Devised theme based promotional campaign which increased the footfalls by 27% and sales by 11%. Awarded 'Most Valuable Employee' by Fresh CE for weekend theme campaign
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airtel
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India
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Telecommunications
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700 & Above Employee
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Alternate Sales for South India
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Sep 2006 - Sep 2007
Identified geographies for franchisee business model roll out and fully operationalised 7 cities across Tamil Nadu & Karnataka.Identified potential partners across ROK & ROTN for converting direct company operations into franchise model.Increased point of sale by converting all Airtel relationship centers into channel partners for FLV business.
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Segment Head, HOME for Bangalore
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Sep 2004 - Sep 2006
Created a dedicated building vertical team for end to end operations for Broadband business.Initiated demand generation activities, increased visibility for Broadband in all catchment areas, upgraded DGA from internal to a professional vendor with monthly leads of ~40k.
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Zonal Business Manager
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Sep 2002 - Sep 2004
Responsible for managing sales, market planning, capacity utilisation,profitability,market share enhancement, installation & fault repair, billing and credit control, retention efforts.Built a robust sales and support team to 180, delivering consistently with low attrition with billing of ₹ 9 cr pa with the sub base of 11k+.Enhanced network capacity from 7 to 11 & Tages to 36k from 18k & rolled out network in new areas. Had highest high value acquisition across ROK,
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BPL Limited
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India
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Consumer Electronics
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1 - 100 Employee
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Regional Head,Rest of Karnataka & State of Goa
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Oct 2000 - Sep 2002
Handling profit centre operations function for products including Color TVs,Refrigerators,Waching machines,Audios,Alkaline batteries,ELs,PBTs.Complete responsible for regional recruitment and their performance appraisal.Responsibilities included maximising sales through direct dealers & distributor network along with revenue sales, strategy planning, new product launch.Handled cross functional teams of 75 employees from sales,marketing,accounts,collection,customer service, delivery & logistics, other support functions lie c&f. Exclusively introduced GE-Countrywide consumer finance facility for BPL customers in North Karnataka, with business volume of ₹ 80 cr pa.Devised various marketing and business growth strategies & concepts like 'BPL Grahak Utsav'.Had highest per unit realisation for Color TVs compared to Bangalore region & fastest collection cycle with 63% of overall business through distributors.Regained the Leadership position for CTVs in Goa with 41% share. Show less
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Sales Manager,EEBG Bangalore
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Nov 1997 - Oct 2000
Responsible for Color TVs business from all top dealers in Bangalore city & counter shares.Activities included inventory planning, driving secondary sales at dealer counters, display windows, participation in all prestigious exhibitions.Responsible for top 10 dealers & distributors in Bangalore city for CTVs & Appliances, counter share, inventory planning, strategies for driving secondary at the dealer counters, display windows, participation in all prestigious exhibitions & market share.Pivotal role in regaining market leadership position for Color TVs in Bangalore city (36% from 11%). Show less
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Senior Sales Executive, Audios
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Jul 1996 - Nov 1997
Strengthened audio distribution & dealer footprint across north Karnataka.Appointed exclusive BPL audio outlets at all 10 district headquarters, increased the dealers from 45 to 125.Organised musical event with Usha Uthup at Hubli & Managlore to enhance brand real for BPL audios
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Education
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2017 - 2018
Jack Welch Management Institute
Executive Certificate Program in Leadership & Strategy, Organizational Leadership -
2023 - 2024
INSAID
Executive Program in Product Management by IIT-Guwahati, Product Management -
2014 - 2015
Tata Management Training Centre
Tata Group eMerging Leadership, Marketing,Strategy,Innovation and leadership -
1994 - 1996
Institute of Management Education & Research
Post Graduate Diploma in Management PGDM, Marketing & Finance -
1990 - 1994
Gogte Institute of Technology, BELGAUM
Bachelor of Engineering (BE), Industrial & Production Engineering
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