Projit Sen
Marketing Manager at EM Group- Claim this Profile
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Bio
Ayoshmita Biswas
Projit is a delight to have as a team member! Everything is in depth with him, especially with his constant thirst to learn and excel, he has been one of the most dependable team members I've had the pleasure to work with. Along with very strong understanding of organizational brand and marketing, he brings in a strategic outlook to building brand presence and marketing products externally. Alongside, he's a great team player, always willing to lend a hand in whatever way he can. A great asset to the team and a wonderful human being. All the very best Projit in your future endeavours!
Mayank Jain
Projit played a very important role in setting up the marketing team and the brand at early stages of Piramal Capital and Housing Finance. Very high on ownership, dedication and a true team player are some of the many qualities which made him stand out. Some of the key milestones we achieved together were: 1. First Launch with LoanSePehleLog 2. Piramal connect for channel partners 3. BadaSocho campaign 4. Launch of the digital onboarding process Drishti and many more. He has been a great asset to the team and organisation! All the best!
Ayoshmita Biswas
Projit is a delight to have as a team member! Everything is in depth with him, especially with his constant thirst to learn and excel, he has been one of the most dependable team members I've had the pleasure to work with. Along with very strong understanding of organizational brand and marketing, he brings in a strategic outlook to building brand presence and marketing products externally. Alongside, he's a great team player, always willing to lend a hand in whatever way he can. A great asset to the team and a wonderful human being. All the very best Projit in your future endeavours!
Mayank Jain
Projit played a very important role in setting up the marketing team and the brand at early stages of Piramal Capital and Housing Finance. Very high on ownership, dedication and a true team player are some of the many qualities which made him stand out. Some of the key milestones we achieved together were: 1. First Launch with LoanSePehleLog 2. Piramal connect for channel partners 3. BadaSocho campaign 4. Launch of the digital onboarding process Drishti and many more. He has been a great asset to the team and organisation! All the best!
Ayoshmita Biswas
Projit is a delight to have as a team member! Everything is in depth with him, especially with his constant thirst to learn and excel, he has been one of the most dependable team members I've had the pleasure to work with. Along with very strong understanding of organizational brand and marketing, he brings in a strategic outlook to building brand presence and marketing products externally. Alongside, he's a great team player, always willing to lend a hand in whatever way he can. A great asset to the team and a wonderful human being. All the very best Projit in your future endeavours!
Mayank Jain
Projit played a very important role in setting up the marketing team and the brand at early stages of Piramal Capital and Housing Finance. Very high on ownership, dedication and a true team player are some of the many qualities which made him stand out. Some of the key milestones we achieved together were: 1. First Launch with LoanSePehleLog 2. Piramal connect for channel partners 3. BadaSocho campaign 4. Launch of the digital onboarding process Drishti and many more. He has been a great asset to the team and organisation! All the best!
Ayoshmita Biswas
Projit is a delight to have as a team member! Everything is in depth with him, especially with his constant thirst to learn and excel, he has been one of the most dependable team members I've had the pleasure to work with. Along with very strong understanding of organizational brand and marketing, he brings in a strategic outlook to building brand presence and marketing products externally. Alongside, he's a great team player, always willing to lend a hand in whatever way he can. A great asset to the team and a wonderful human being. All the very best Projit in your future endeavours!
Mayank Jain
Projit played a very important role in setting up the marketing team and the brand at early stages of Piramal Capital and Housing Finance. Very high on ownership, dedication and a true team player are some of the many qualities which made him stand out. Some of the key milestones we achieved together were: 1. First Launch with LoanSePehleLog 2. Piramal connect for channel partners 3. BadaSocho campaign 4. Launch of the digital onboarding process Drishti and many more. He has been a great asset to the team and organisation! All the best!
Credentials
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Hubspot Marketing Software Certification
HubSpot AcademyFeb, 2023- Nov, 2024 -
Advanced Branding
LinkedInJun, 2021- Nov, 2024 -
Artificial Intelligence for Marketing
LinkedInJun, 2021- Nov, 2024 -
Digital Marketing Foundations
LinkedInJun, 2021- Nov, 2024 -
Growth Marketing Foundations
LinkedInJun, 2021- Nov, 2024 -
Marketing Tools: Social Media
LinkedInJun, 2021- Nov, 2024 -
Marketing during a Crisis
LinkedInJun, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInJun, 2021- Nov, 2024 -
Inbound Marketing Certified
HubSpot AcademyFeb, 2023- Nov, 2024
Experience
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EM Group
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Malta
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Apr 2023 - Present
• Developing and driving the EM Group brand, marketing and campaign strategies across global iGaming markets. • Managing day-to-day marketing requirements for the business. • Leading the delivery of marketing messaging across social media, website, other digital (including emails, Google Ads and website) and offline channels. • Managing key projects to bring further ease in business and convenience for clients, such as the delivery of the new EM Group website, and the promotion of first mover services and products. • Integrating SEO, AI, video content and other tools to strengthen marketing efforts and further empower EM Group's expertise within its industry. • Tracking campaign performance, developing benchmarks and driving improvements in strategy. • Bringing structure to the marketing efforts by introducing the marketing and content calendars, campaign strategy documents, GTM strategies and periodic analytics and learnings. Show less
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Intertrust Group
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Netherlands
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Financial Services
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700 & Above Employee
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Regional Marketing Manager
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Sep 2022 - Oct 2022
• Looking after all marketing initiatives (offline and digital) for the businesses in The Netherlands, Switzerland and Germany. • Collaborating with business heads and sales teams to drive growth strategies in corporate services, private market and fund management businesses and build plans to increase client engagement and improve partner relationships. • Consolidating market trends and insights, and driving them as events and social media content to increase brand equity. • Collaborating with managing directors to present marketing strategy and deliver on marketing initiatives. • Managing the marketing budget for the countries that were being looked after. Show less
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Wellabee
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Netherlands
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Software Development
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Marketing Strategy Consultant
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Mar 2022 - May 2022
Wellabee's core business lies in its science-backed platform which helps companies and their managers to understand their employees better. The platform is intuitive, easy-to-use, people-centric and provides insights into the issues being faced by members of teams within companies. I was a part of the Marketing Strategy Consultancy team which took part in a short-term project for the company and while the contents of the project are confidential, the team successfully delivered on the objectives that were set out in the project. Show less
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Piramal Capital & Housing Finance Limited
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India
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Financial Services
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700 & Above Employee
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Senior Manager - Marketing and Brand
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Sep 2017 - Aug 2021
Senior Manager - Marketing and Brand Responsible for: • Developing, building and establishing the Piramal finance brand from its start-up phase to high growth phase. • Leading the development and execution of customer-facing marketing strategies on digital and traditional channels. • Translating product value propositions into tailored and customer-validated (through interviews, sentiment analysis and surveys) content and marketing concepts. • Managing participation in events for lead generation, generating demand and brand awareness. • Analyzing metrics to learn about performance, develop benchmarks and drive improvements in marketing strategy. • Supporting the digital marketing manager with SEA campaigns, SEO strategy and content for the website and blogs. • Lead marketing and communications role in cross-functional project management teams to manage high priority projects such as brand campaigns, product development and launches, digital transformation and M&A projects. • Presenting marketing strategies to the c-suite and influencing decision-making. • Managing budgets and forecasts for marketing initiatives. Accomplishments: • Brand and Product Campaign – In 2018, drove a brand and product campaign to announce a company merger and promote the company’s products which led to 190% leads and 142% customer conversions above KPI targets for both metrics. • ‘Loan se pehle log’ Campaign – Driving the launch of the brand in 2017 through a multichannel campaign executed across markets after developing the brand’s very first brand tagline, ‘Loan se pehle log’/’People before loans’. • Product Launches – Responsible for the launch and marketing of Super, Bridge and Advantage loan products in 2018 and 2019. • Marketing Kickstart – Responsible for setting up the first marketing team and launching the brand in 2017. • Digital Transformation and acquisition projects (in 2020 and 2021) - Lead marketing role in these projects. Show less
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Indiabulls Housing Finance Ltd
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Financial Services
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700 & Above Employee
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Marketing Manager
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Apr 2015 - Aug 2017
Responsible for: • Planning, developing and executing product marketing collateral, activations and events • Facilitating joint marketing with partner real estate companies. • Development and conceptualization of marketing content. Accomplishments: • Relationship with Real Estate companies - Brought in a structure and proactiveness for the management of real estate company relationships from a marketing perspective. These real estate companies were essential to the achievement of business targets. • 'Aawas' Events – Played the role of marketing lead for the largest series of events for the company. These events were executed from 2015 to 2017, took across India and housed the biggest real estate companies in the country. It saw an aggregate customer lead achievement of over 6000 leads. • Key marketing collateral development – Developed marketing collateral that were key to the promotion of the brand and product communications to customers, real estate companies and 3rd party sales agents. Show less
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Standard Chartered Bank
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United Kingdom
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Banking
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700 & Above Employee
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Marketing Manager - Retail Banking Products, Premium and Mass Customer Segments
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May 2011 - Apr 2015
Responsible for: • Planning, developing and executing marketing and promotions of retail banking products • Creation and execution of campaigns directed at mass and premium customer segments and non-resident India customers. • Supporting the marketing effort in India for the Liverpool Football Club sponsorship. • Supporting the marketing effort in the Standard Chartered Mumbai Marathon 2012, 2013 and 2014. • Creation and execution of branch branding across branches in India. • Creation of content and communication collteral, execution and tracking for big spends and small spends marketing campaigns. Accomplishments: • Standard Chartered sponsored the Mumbai Marathon event since 2004 in Mumbai but 2012 was the first time any branding dedicated to banking products was done on the marathon route and promotions leading up to the marathon day. I was responsible for ideating and executing this branding. • Led the first ever marketing initiative to jointly leverage Liverpool Football Club and Standard Chartered’s retail banking products in India. Show less
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Education
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2021 - 2022
TIAS School for Business and Society
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services -
2007 - 2010
Indira School of Communication
Bachelor's degree, Journalism and Mass Communication -
2003 - 2005
Pathways World School
International Baccalaureate Certificate
Community
