🌟Ornella Pavard🌟

Head of omnichannel France at Unsaid
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Contact Information
us****@****om
(386) 825-5501
Location
FR

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5.0

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Christelle Konan

Solar, business oriented and always driven by delivering the best of herself to reach the Cie goals, make Ornella stand apart. Being part of my retail team at Vacheron Constantin, Ornella has proven consistent invest in her mission of Brand Ambassador. Proactivity, excellence in international clientelling, curious and willing to get out of the box when needed, I entrusted Ornella the extra mission to drive business analysis of the POS activities (Turnover, CRM, transformation rate, nationality report etc). As results, she delivers successfully and connects in a easy way with people and her management, looks for ressources and feedback, in order to continuously improve. I would definitely recommend Ornella for any mission that she views as a challenge, because she will be up for it, and do her best to succeed !

Corinne Grealish

Ornella is a true pleasure to work with. It is rare that you find someone so adept at their job from day one! She always worked so hard to find solutions to our needs. She would work with everyone within her network to get the job done faster than expected. Ornella is very organized and doesn't let topics fall through the cracks, which can happen all too often when there are so many needs on the table. Not only is she good at finding solutions asked by her clients, but she is excellent at investing the time to get to know them and anticipate their needs before presenting new ideas or solutions. This is amazing, and it was a very clear difference between Ornella and others we worked with who presented ideas or products with absolutely no interest to us. Her ability to connect on a personal level really makes you feel like she wants to know who you are to help you be your best. This is the mark of a truly skilled and valuable saleswoman! I appreciate her honest and direct communication, which is a result of how good of a listener she is to her client's needs. If something wasn't immediately possible, she would be honest about it. Then she would work with her other colleagues to encourage them to find a path to the solution which would satisfy the client.

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Credentials

  • L'essentiel de Magento 2
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Certificat d'accomplissement Excel
    LinkedIn Learning ⋅ Course Certificate
    Jan, 2021
    - Nov, 2024
  • Certification Google Analytics - Individual Qualification
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    Feb, 2021
    - Nov, 2024

Experience

    • France
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Head of omnichannel France
      • Jun 2022 - Present

    • E-commerce manager
      • Apr 2021 - Sep 2022

      www.unsaid.comJewels in 18k gold and lab grown diamondsImmortalising life’s moments in cutting edge jewellery *Product management:Make sure online product mix is aligned with design development and marketing activitiesIdentify most popular SKU and share feedbacks with Design & Marketing for collection extensions.*e-commerce content:Organize all ecommerce on time according to Design & Marketing agenda:Product renders, Product copy, Model image, product tags in back office & prices*Website experience:Deliver the most utmost and outstanding web experience to the existing usersHighlight best web practices in competition and manage UX/UI development on Figma then with the coding agency.*reporting:Define KPI and share monthly report to the VP sales and MarketingMoving away from Magento to an Headless e-commerce architecture:PIM, CMS, EMS, CRM, WMS Show less

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Key account manager
      • Jul 2016 - Sep 2022

      Swarovski first started cutting genuine gemstones in 1965 for BtoB client target: Swarovski Gemstones BU. Client mix is very wide: Hyperrmarkets, eyewear, consumer electronics, authorized distributors, fine and bridge jewelry, watches. Missions: -Define and prospect market’s potential for Swarovski Gemstones in the Bridge jewelry and High Jewelry: KA -Develop sales turnover of existing clients: incentives, events -Intermediary between the Manufacture based in Wattens and clients -Attending Sales Events & present novelties: Baselworld, Vicenza Fairs -Developing sales partnerships with wholesalers (Created and Natural stones) Sucesses: -Sales development of the biggest client of Swarovski Gemstones BU. -Break into the luxury bridge jewelry market Show less

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Sales Associate
      • Aug 2013 - Jul 2016

      - Support Boutique manager in areas of retail sales, events and operational functions - Integrate on-board training of all new colleagues in executing company’s policies, procedures and trainings - Store administrator: stocks check, inventory management, product transfers, client invoicing - Perform weekly and monthly business analysis: bestsellers, product ranking, model stock, stores’needs, and budget achievement French: mother tongue English:fluent Spainish: intermediate Chinese: operational for commercial sales Show less

  • Paola Zovar
    • Paris Area, France
    • E-Business manager
      • May 2013 - May 2014

      - Transformation of Paola Zovar content website into an e-commerce website (google friendly) - Traffic acquisition strategy (google friendly) - Selection of products for e-commerce purpose - Photo shoot of all products & novelties for e-commerce website - Maintained consistent /strong relationships with wholesale partners: Sell-In follow-up, sales forecast, jewelry deliveries, e-training, yearly budgets - Transformation of Paola Zovar content website into an e-commerce website (google friendly) - Traffic acquisition strategy (google friendly) - Selection of products for e-commerce purpose - Photo shoot of all products & novelties for e-commerce website - Maintained consistent /strong relationships with wholesale partners: Sell-In follow-up, sales forecast, jewelry deliveries, e-training, yearly budgets

    • E-business Jewelry Manager
      • Jun 2012 - Jul 2013

      Marketing and brand development : - Develop existing collections (designs, stone combinations) - Establish price positioning for the pieces, according to the market competition and the production costs - Create a commercial and communication plan Production : - Daily update of the jewelry database (carats, prices, stone certificates, stamps…) - Create product sheets, recut stone sheets and repair sheets E-Communication & E-Business: - Monitor the product offer on the internet website - Communicate with the High Jewelry web journalists (main traffic Acquisition source) - Update Facebook page content on weekly basis - Strategic surveillance (internet website, social networks, emailings…) Show less

    • Blogeuse
      • Nov 2011 - 2013

    • Dirigeante
      • 2011 - 2013

    • France
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Etudiante
      • 2011 - 2012

    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Marketing assistant High Jewelry manager - Jewelry, Creative Jewelry Junior product manager
      • Apr 2010 - Dec 2010

      - Daily update of the high jewelry product database (marketing classification, pricing, technical information). HJ: 92% of the market business in 2009/2010 - Supported sales channels by providing information and selling tools (product letters, product sheets, pricing, certificates ) - Developed creative marketing actions: teasers, promotions, incentives - Assisted with high jewelry selections for high jewelry events - Assisted with room setup for high jewelry events - Interacted with boutiques to insure proper product flow, processed inter-boutiques and international transfers - Daily communication with international marketing team in Paris to implement marketing initiatives in the US - Monthly sales reports for worldwide high jewelry sales - Implemented new product launches in coordination with the international marketing team in Paris (2 jewelry launches) - Market research and competition analysis on high jewelry, jewerly and creative jewelry pieces - Special project: formatting of the “VCA Marketing Plan, The Americas” presented to the VCA executive board Show less

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Public relations and events assistant
      • May 2009 - Apr 2010

      - Assisted Rolex communication/sponsorship department: sport events (BNP Paribas master, Equita'lyon, Giraglia, Open de France... ), cultural events (Diana Krall's concert, Opera of Monaco...) - Budget negotiation for events (caters, hotels, restaurants, models... ) - Developed event books and photo books presented to the Rolex executive board in Geneva - Maintained and updated French media & PR database - Strengthened and maintained good relationships with target media (gifts, event invitations…) - Interface between journalists, VIP guests and Rolex - Provide administrative support to the department (hotel reservations, car reservations…) - Special project: competitive analysis of watchmakers in cultural and sportive sponsoring presented to the Rolex CEO Show less

    • Marketing and Communication assistant
      • Apr 2008 - Sep 2008

      - Specialized in high-end silk scarves (luxury industry) - Researched and targeted potential specialty stores in selected markets for selling opportunities (Europe and US) - Three agreements reached with foreign retail companies - Domestic travels in Duoxun factories to develop new designs and factory prospection - Sales incentives and other ad hoc project development to promote business - Specialized in high-end silk scarves (luxury industry) - Researched and targeted potential specialty stores in selected markets for selling opportunities (Europe and US) - Three agreements reached with foreign retail companies - Domestic travels in Duoxun factories to develop new designs and factory prospection - Sales incentives and other ad hoc project development to promote business

Education

  • Leonard De Vinci Institute
    2012, E-marketing, E-business
    2011 - 2012
  • National Gemology School
    2012, Gemology
    2010 - 2012
  • ISC Paris
    Strategic Marketing, Marketing / gestion du marketing, général
    2007 - 2011
  • Hong Kong Baptist University
    One semester, Strategic Marketing
    2008 - 2008
  • Notre Dame de Sion
    2002 - 2004

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