Prof. Dr. Uğur Batı
Columnist at Harvard Business Review- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Banu Arslanoba
Dear Students, here is the 1st rule ‘how he resembles though, Uğur Batı is not one of your classmates but your teacher’ and the 2nd rule, ‘he is your teacher but you will have a very friendly and warm atmosphere in his classes’. Criticism on advertisement and advertising sector in general never had been such deeply analyzed and evaluated both in academic and with consumer vision at the same time. However, that would be unfair to limit his teachings with commercials and advertising only as through the whole lessons, each single topic and related issues of marketing are discussed altogether in the classroom. On my own behalf, I feel very lucky for attending to his classes and receive the great pieces from his farseeing vision on marketing. P:S: Yes Sir, at the heart of the lesson I was the one who told suddenly that singer Doğuş is an emotional terminator :)
Banu Arslanoba
Dear Students, here is the 1st rule ‘how he resembles though, Uğur Batı is not one of your classmates but your teacher’ and the 2nd rule, ‘he is your teacher but you will have a very friendly and warm atmosphere in his classes’. Criticism on advertisement and advertising sector in general never had been such deeply analyzed and evaluated both in academic and with consumer vision at the same time. However, that would be unfair to limit his teachings with commercials and advertising only as through the whole lessons, each single topic and related issues of marketing are discussed altogether in the classroom. On my own behalf, I feel very lucky for attending to his classes and receive the great pieces from his farseeing vision on marketing. P:S: Yes Sir, at the heart of the lesson I was the one who told suddenly that singer Doğuş is an emotional terminator :)
Banu Arslanoba
Dear Students, here is the 1st rule ‘how he resembles though, Uğur Batı is not one of your classmates but your teacher’ and the 2nd rule, ‘he is your teacher but you will have a very friendly and warm atmosphere in his classes’. Criticism on advertisement and advertising sector in general never had been such deeply analyzed and evaluated both in academic and with consumer vision at the same time. However, that would be unfair to limit his teachings with commercials and advertising only as through the whole lessons, each single topic and related issues of marketing are discussed altogether in the classroom. On my own behalf, I feel very lucky for attending to his classes and receive the great pieces from his farseeing vision on marketing. P:S: Yes Sir, at the heart of the lesson I was the one who told suddenly that singer Doğuş is an emotional terminator :)
Banu Arslanoba
Dear Students, here is the 1st rule ‘how he resembles though, Uğur Batı is not one of your classmates but your teacher’ and the 2nd rule, ‘he is your teacher but you will have a very friendly and warm atmosphere in his classes’. Criticism on advertisement and advertising sector in general never had been such deeply analyzed and evaluated both in academic and with consumer vision at the same time. However, that would be unfair to limit his teachings with commercials and advertising only as through the whole lessons, each single topic and related issues of marketing are discussed altogether in the classroom. On my own behalf, I feel very lucky for attending to his classes and receive the great pieces from his farseeing vision on marketing. P:S: Yes Sir, at the heart of the lesson I was the one who told suddenly that singer Doğuş is an emotional terminator :)
Experience
-
Harvard Business Review
-
Marketing Services
-
Columnist
-
Jan 2014 - Present
-
-
-
-
Columnist
-
Dec 2018 - Present
-
-
-
Milliyet
-
Türkiye
-
Media Production
-
200 - 300 Employee
-
Columnist
-
Jan 2016 - Present
Milliyet.com.tr Milliyet.com.tr
-
-
-
BrandmapTR
-
Türkiye
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Columnist
-
Jan 2016 - Present
-
-
-
Nişantaşı University
-
Hospitals and Health Care
-
1 - 100 Employee
-
Lecturer
-
Sep 2018 - Present
-
-
-
Bloomberg Businessweek Türkiye
-
Periodical Publishing
-
1 - 100 Employee
-
Columnist
-
Jan 2014 - Present
-
-
-
-
Corporate Communication Director
-
Sep 2012 - Apr 2016
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and communication strategy. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and communication strategy.
-
-
-
İstanbul Yeni Yüzyıl Üniversitesi
-
Türkiye
-
Higher Education
-
200 - 300 Employee
-
Assistant Professor
-
2011 - 2013
-
-
-
Yeditepe University
-
Türkiye
-
Higher Education
-
700 & Above Employee
-
Assistant Professor
-
Aug 2009 - Sep 2011
-
-
-
-
Creative Director
-
May 2007 - Nov 2009
-
-
-
-
Lecturer
-
Sep 2003 - Jul 2006
-
-
-
-
Brand Specialist & Content Writer
-
Jan 2001 - Jan 2003
-
-
-
-
Creative Copywriter
-
Jan 1998 - Jan 1999
-
-
-
Art Advertising
-
India
-
Consumer Services
-
Creative Copywriter
-
Jan 1997 - Jan 1998
-
-
-
-
Creative Copywriter
-
Jan 1995 - Jan 1997
-
-
Education
-
1994 - 1998
Boğaziçi University
Bachelor's degree, Art of Literature -
2002 - 2006
Marmara University
Doctor of Philosophy - PhD, Communication Sciences -
2003 - 2005
Yeditepe University
Master of Arts - MA, Pazarlama Yönetimi ve Genel İşletme -
2000 - 2002
Marmara University
Master of Arts - MA, Reklamcılık ve Tanıtım
