Stefan Michel
Professor of Strategy and Marketing at IMD- Claim this Profile
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Bio
Gerd Kaiser-Kossmayr
I had the pleasure to work together with Stefan on several occasions when doing the Executive MBA at IMD in Lausanne. Stefan was on the one hand the dean of the program, the professor for marketing and strategy and on the other hand he was the leading professor for our case assignment. Stefan impressed me by his deep knowledge of business related topics. But not only his deep knowledge was impressing but as well the ability to bring content to "life" by relating it to real-life situations. The mindset to make theory practical helped a lot to apply the foundations in business. His personality, always ready to help, is outstanding. Thank you very much.
Sally B.
Stefan was the Dean of IMD EMBA when I graduated in December 2022. Stefan has a deep professional network and often brings them into the classroom to connect impactful teaching moments with real business examples. Stefan often elevates the discussion within the classroom tackling latest research and themes being discussed. He is also skilled in addressing topics commonly found within board rooms and c-suite level discussions, as well as operational challenges encountered by organizations. Stefan is an astute and resolute leader. He is a compassionate communicator and gave his full passion to his role. He contributed greatly to my EMBA journey which was both challenging and highly rewarding.
Gerd Kaiser-Kossmayr
I had the pleasure to work together with Stefan on several occasions when doing the Executive MBA at IMD in Lausanne. Stefan was on the one hand the dean of the program, the professor for marketing and strategy and on the other hand he was the leading professor for our case assignment. Stefan impressed me by his deep knowledge of business related topics. But not only his deep knowledge was impressing but as well the ability to bring content to "life" by relating it to real-life situations. The mindset to make theory practical helped a lot to apply the foundations in business. His personality, always ready to help, is outstanding. Thank you very much.
Sally B.
Stefan was the Dean of IMD EMBA when I graduated in December 2022. Stefan has a deep professional network and often brings them into the classroom to connect impactful teaching moments with real business examples. Stefan often elevates the discussion within the classroom tackling latest research and themes being discussed. He is also skilled in addressing topics commonly found within board rooms and c-suite level discussions, as well as operational challenges encountered by organizations. Stefan is an astute and resolute leader. He is a compassionate communicator and gave his full passion to his role. He contributed greatly to my EMBA journey which was both challenging and highly rewarding.
Gerd Kaiser-Kossmayr
I had the pleasure to work together with Stefan on several occasions when doing the Executive MBA at IMD in Lausanne. Stefan was on the one hand the dean of the program, the professor for marketing and strategy and on the other hand he was the leading professor for our case assignment. Stefan impressed me by his deep knowledge of business related topics. But not only his deep knowledge was impressing but as well the ability to bring content to "life" by relating it to real-life situations. The mindset to make theory practical helped a lot to apply the foundations in business. His personality, always ready to help, is outstanding. Thank you very much.
Sally B.
Stefan was the Dean of IMD EMBA when I graduated in December 2022. Stefan has a deep professional network and often brings them into the classroom to connect impactful teaching moments with real business examples. Stefan often elevates the discussion within the classroom tackling latest research and themes being discussed. He is also skilled in addressing topics commonly found within board rooms and c-suite level discussions, as well as operational challenges encountered by organizations. Stefan is an astute and resolute leader. He is a compassionate communicator and gave his full passion to his role. He contributed greatly to my EMBA journey which was both challenging and highly rewarding.
Gerd Kaiser-Kossmayr
I had the pleasure to work together with Stefan on several occasions when doing the Executive MBA at IMD in Lausanne. Stefan was on the one hand the dean of the program, the professor for marketing and strategy and on the other hand he was the leading professor for our case assignment. Stefan impressed me by his deep knowledge of business related topics. But not only his deep knowledge was impressing but as well the ability to bring content to "life" by relating it to real-life situations. The mindset to make theory practical helped a lot to apply the foundations in business. His personality, always ready to help, is outstanding. Thank you very much.
Sally B.
Stefan was the Dean of IMD EMBA when I graduated in December 2022. Stefan has a deep professional network and often brings them into the classroom to connect impactful teaching moments with real business examples. Stefan often elevates the discussion within the classroom tackling latest research and themes being discussed. He is also skilled in addressing topics commonly found within board rooms and c-suite level discussions, as well as operational challenges encountered by organizations. Stefan is an astute and resolute leader. He is a compassionate communicator and gave his full passion to his role. He contributed greatly to my EMBA journey which was both challenging and highly rewarding.
Credentials
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Value-Based Pricing
Lynda.comMay, 2019- Oct, 2024
Experience
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IMD
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Switzerland
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Education Administration Programs
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700 & Above Employee
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Professor of Strategy and Marketing
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2008 - Present
Professor of Marketing and Strategy. I help organizations to use customer centricity for competitive advantages and capture the value they deserve through strategic pricing.
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Author of "Real Impact Marketing. Create Your 1-Page Marketing Plan with Better Customer Insights"
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Feb 2022 - Present
Failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren't enough to create influence or growth.When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insights, value communication, and strategies powered by consumer behavior. Without them, you'll build your marketing efforts on shaky ground.Improve your marketing function with professors Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success. Written in a language you can understand, this is your ultimate guide to evidence-based decision-making in your marketing strategy to deliver better customer insights, solutions, and prices.You'll discover:- Customer-based measurements to help you optimize your marketing return-on-investment (ROI).- The power of value-based pricing to improve your profit and avoid margin erosion.- Key success factors in your defined market to close more sales and put your company ahead of the competition.- How to generate relevant customer insights by linking product attributes to benefits to values.- A simple-yet-comprehensive one-page marketing plan for your firm, your brand, and your product.Master every marketing and strategy challenge with a data-informed focus on impact throughout each process with this step-by-step learning journey for reflective executives and entrepreneurs. Get Real Impact Marketing now to align your customer insights with your marketing goals and drive measurable success for your company. Show less
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IMD Foundation Board Member
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Jan 2017 - Dec 2022
Elected faculty representative at IMD's Foundation Board
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Dean Executive MBA
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Jun 2014 - Dec 2022
Leading the EMBA team helped me to contribute to the personal growth of senior leaders. At IMD, we develop global reflective leaders who challenge what is and inspire what could be.
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Peka System AG
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Switzerland
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Verwaltungsrat Peka Metall AG
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Jun 2021 - Present
Peka Metall AG is a "hidden champion", a family-owned SME that creates great products with subsidiaries in Poland and China. Its award-winning designs are eye-catching https://www.peka-system.ch/en/. Peka Metall AG is a "hidden champion", a family-owned SME that creates great products with subsidiaries in Poland and China. Its award-winning designs are eye-catching https://www.peka-system.ch/en/.
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Bossard Group
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Switzerland
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Wholesale
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400 - 500 Employee
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Board Member
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Apr 2011 - Apr 2023
Board Member and Head of the Compensation Committee Board Member and Head of the Compensation Committee
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Thunderbird School of Global Management
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United States
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Higher Education
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300 - 400 Employee
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Associate Professor of Marketing
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Jul 2003 - Oct 2008
Professor of Marketing. I teach Strategic Services Marketing, CRM, Global Marketing Management, Pricing & Profits and other customized programs. My research is focused on the Service-Dominant Logic, Customer Satisfaction, Service Recovery and Marketing Strategy in an international context. Professor of Marketing. I teach Strategic Services Marketing, CRM, Global Marketing Management, Pricing & Profits and other customized programs. My research is focused on the Service-Dominant Logic, Customer Satisfaction, Service Recovery and Marketing Strategy in an international context.
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Associate Professor
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2003 - 2008
Global Marketing, CRM, Service Marketing, Marketing Strategy Global Marketing, CRM, Service Marketing, Marketing Strategy
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Professor
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1998 - 2003
Professor of Marketing Professor of Marketing
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Bank Leu
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Banking
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1 - 100 Employee
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Consultant
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Jan 1993 - Dec 1996
Project Management for M&A; Market Research, Organization Studies Project Management for M&A; Market Research, Organization Studies
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Credit Suisse
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Switzerland
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Banking
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700 & Above Employee
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Consultant
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Jan 1993 - Dec 1996
CRM CRM
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Education
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University of Zurich
Ph.D., Marketing -
IMD
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Thunderbird School of Global Management
Global Marketing, Professor -
Universität Zürich
lic.oec., Business Administration -
IMD EMBA
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IMD MBA