Hean Tat Keh 郭贤达
Head of Department of Marketing at Monash Business School- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Cantonese Professional working proficiency
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Hokkien Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
I first met Professor Keh when I was taking his summer unit (MKF3301 'Services Marketing') at Monash University. I was deeply impressed by how knowledgeable he was about marketing. Importantly, he helped us to easily understand theoretical concepts and illustrated them using real-life examples. It was very helpful for undergraduate students like me to quickly and easily understand the complex theories. Also, Professor Keh was always very passionate about the things he taught, and always encouraged us to ask him questions (face to face or via email) and to seek help. He was humble, hard-working, confident and always well prepared. It was he who inspired me to work harder and to discover more about marketing. He was not only a great Professor but also a wonderful role model for students.
LinkedIn User
Professor Keh is highly insightful in the field of marketing. No nonsense, and a true professional, he has a genuine interest not only in the academic aspect of his work but is also vested in the well-being of his students. His expertise lies in services marketing, of which he has found an effective way of communicating complex theories in a simplified manner to the classroom. He also adds a personal touch by making a genuine effort to remember the name of every student in his class. I would highly recommend academics and students alike to take full advantage of their time with Professor Keh. Come prepared and be ready for a stimulating conversation. Thank you, Professor Keh, for your invaluable contribution towards Monash University.
LinkedIn User
I first met Professor Keh when I was taking his summer unit (MKF3301 'Services Marketing') at Monash University. I was deeply impressed by how knowledgeable he was about marketing. Importantly, he helped us to easily understand theoretical concepts and illustrated them using real-life examples. It was very helpful for undergraduate students like me to quickly and easily understand the complex theories. Also, Professor Keh was always very passionate about the things he taught, and always encouraged us to ask him questions (face to face or via email) and to seek help. He was humble, hard-working, confident and always well prepared. It was he who inspired me to work harder and to discover more about marketing. He was not only a great Professor but also a wonderful role model for students.
LinkedIn User
Professor Keh is highly insightful in the field of marketing. No nonsense, and a true professional, he has a genuine interest not only in the academic aspect of his work but is also vested in the well-being of his students. His expertise lies in services marketing, of which he has found an effective way of communicating complex theories in a simplified manner to the classroom. He also adds a personal touch by making a genuine effort to remember the name of every student in his class. I would highly recommend academics and students alike to take full advantage of their time with Professor Keh. Come prepared and be ready for a stimulating conversation. Thank you, Professor Keh, for your invaluable contribution towards Monash University.
LinkedIn User
I first met Professor Keh when I was taking his summer unit (MKF3301 'Services Marketing') at Monash University. I was deeply impressed by how knowledgeable he was about marketing. Importantly, he helped us to easily understand theoretical concepts and illustrated them using real-life examples. It was very helpful for undergraduate students like me to quickly and easily understand the complex theories. Also, Professor Keh was always very passionate about the things he taught, and always encouraged us to ask him questions (face to face or via email) and to seek help. He was humble, hard-working, confident and always well prepared. It was he who inspired me to work harder and to discover more about marketing. He was not only a great Professor but also a wonderful role model for students.
LinkedIn User
Professor Keh is highly insightful in the field of marketing. No nonsense, and a true professional, he has a genuine interest not only in the academic aspect of his work but is also vested in the well-being of his students. His expertise lies in services marketing, of which he has found an effective way of communicating complex theories in a simplified manner to the classroom. He also adds a personal touch by making a genuine effort to remember the name of every student in his class. I would highly recommend academics and students alike to take full advantage of their time with Professor Keh. Come prepared and be ready for a stimulating conversation. Thank you, Professor Keh, for your invaluable contribution towards Monash University.
LinkedIn User
I first met Professor Keh when I was taking his summer unit (MKF3301 'Services Marketing') at Monash University. I was deeply impressed by how knowledgeable he was about marketing. Importantly, he helped us to easily understand theoretical concepts and illustrated them using real-life examples. It was very helpful for undergraduate students like me to quickly and easily understand the complex theories. Also, Professor Keh was always very passionate about the things he taught, and always encouraged us to ask him questions (face to face or via email) and to seek help. He was humble, hard-working, confident and always well prepared. It was he who inspired me to work harder and to discover more about marketing. He was not only a great Professor but also a wonderful role model for students.
LinkedIn User
Professor Keh is highly insightful in the field of marketing. No nonsense, and a true professional, he has a genuine interest not only in the academic aspect of his work but is also vested in the well-being of his students. His expertise lies in services marketing, of which he has found an effective way of communicating complex theories in a simplified manner to the classroom. He also adds a personal touch by making a genuine effort to remember the name of every student in his class. I would highly recommend academics and students alike to take full advantage of their time with Professor Keh. Come prepared and be ready for a stimulating conversation. Thank you, Professor Keh, for your invaluable contribution towards Monash University.
Experience
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Monash Business School
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Australia
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Education Administration Programs
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100 - 200 Employee
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Head of Department of Marketing
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Jan 2022 - Present
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Monash University
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Australia
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Higher Education
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700 & Above Employee
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Professor of Marketing
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May 2013 - Present
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The University of Queensland
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Higher Education
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700 & Above Employee
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Professor of Marketing
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Mar 2011 - Apr 2013
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Guanghua School of Management, Peking University
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China
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Higher Education
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1 - 100 Employee
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Professor of Marketing
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Aug 2010 - Mar 2012
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Associate Professor of Marketing
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Jul 2004 - Jul 2010
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National University of Singapore
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Singapore
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Higher Education
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700 & Above Employee
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Assistant Professor of Marketing
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Oct 1998 - Jun 2004
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Wharf (Holdings) Limited
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Real Estate
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1 - 100 Employee
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Leasing Officer
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Mar 1990 - Aug 1991
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Executive Trainee
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Sep 1989 - Feb 1990
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Education
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1993 - 1998
University of Washington
Doctor of Philosophy - PhD, Marketing -
1991 - 1993
The Hong Kong University of Science and Technology
Master of Business Administration - MBA, Business Administration and Management, General -
1986 - 1989
University of East Asia
Bachelor of Business Administration - BBA, Marketing
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