Experience

Router Protocol

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Chief Marketing & Strategy Officer

  • Apr 2022 - Present

  Driving strategy for Router Protocol, steering it from a bridging protocol to a Layer 1 universal interoperability blockchain. Taking care of growth, marketing, business development and strategy. Grew the community organically to over 60K, with one of the highest engaged followers in category. Moved 375 ranking points on CMC to be a top 400 protocol by market cap. Launched the first-ever gamified testnet in the interoperability space in an 8-pixel theme with avenues to… Show more Driving strategy for Router Protocol, steering it from a bridging protocol to a Layer 1 universal interoperability blockchain. Taking care of growth, marketing, business development and strategy. Grew the community organically to over 60K, with one of the highest engaged followers in category. Moved 375 ranking points on CMC to be a top 400 protocol by market cap. Launched the first-ever gamified testnet in the interoperability space in an 8-pixel theme with avenues to participate for all network actors, developers, users, content creators and validators. Show less



S P Jain School of Global Management

• United Arab Emirates
• Higher Education
• 1 - 100 Employee

• Adjunct Professor

  • Aug 2020 - Present

  Dubai, United Arab Emirates Professor in the marketing area specializing in brand management, marketing strategy and global retail



REEF

• United Kingdom
• Leasing Real Estate
• 1 - 100 Employee

• Chief Growth Officer

  • Feb 2022 - May 2023

  Dubai, United Arab Emirates Leading the growth of Reef Chain - a layer 1 blockchain based on the substrate framework that uses nominated proof of stake consensus algorithm and is built with the future in mind. Today, Reef is most appropriate for DeFi, NFT and gaming projects. If you are a dev, reach out to us to build on the Reef Chain and reap the benefits of speed, zero wasteful mining and efficiency unlike most other blockchains.



PolyTrade

• International Trade and Development
• 1 - 100 Employee

• Chief Growth Officer

  • Jun 2021 - Feb 2022

  Dubai, United Arab Emirates Leading the growth of the hottest Decentralized Finance protocol shaping the future of global trade and laying the foundation for enterprise-to-enterprise transactions in the metaverse. Unmet demand in trade finance is to the tune of $ 1.8 trillion and SMEs are facing a severe working capital shortage as a result. Polytrade will solve this “access to capital “ problems through its stable coin lending pools. As of Jan 2022, $TRADE (our native token), is listed in some top… Show more Leading the growth of the hottest Decentralized Finance protocol shaping the future of global trade and laying the foundation for enterprise-to-enterprise transactions in the metaverse. Unmet demand in trade finance is to the tune of $ 1.8 trillion and SMEs are facing a severe working capital shortage as a result. Polytrade will solve this “access to capital “ problems through its stable coin lending pools. As of Jan 2022, $TRADE (our native token), is listed in some top exchanges globally like Kucoin, CoinDCX, Gate, Uniswap etc. Show less



Sobha Realty

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Head Of Marketing

  • Mar 2018 - Feb 2020

  Dubai, United Arab Emirates The only fully backward integrated international luxury developer, redefining the art of living through sustainable communities. Responsible for setting up multi-disciplinary marketing team ranging from digital, brand comm, PR, BTL, telesales and inspiring the team to achieve disproportionate results through high quality 360 degree marketing campaigns. Transformed the brand awareness, desirability and NPS to rank as one of the most luxurious real estate developers in Dubai.



Tribeca Developers

• India
• Real Estate
• 1 - 100 Employee

• Executive Vice President, Marketing

  • Jun 2017 - Feb 2018

  Gurgaon, India Tribeca is the Exclusive India Representative of The Trump Organization, New York, NY. I set up the launchpad for the upcoming Trump projects in India and achieved ambitious growth plans with 3 projects going live in 6 months (of which, 2 super-luxe projects went live in Fall/Winter 2017), across NCR-Delhi, Kolkata and Mumbai with approximately 4.5 million sq. ft. area under development. Set up a 10+ member marketing team - an eclectic mix of fine pedigree and diverse experience… Show more Tribeca is the Exclusive India Representative of The Trump Organization, New York, NY. I set up the launchpad for the upcoming Trump projects in India and achieved ambitious growth plans with 3 projects going live in 6 months (of which, 2 super-luxe projects went live in Fall/Winter 2017), across NCR-Delhi, Kolkata and Mumbai with approximately 4.5 million sq. ft. area under development. Set up a 10+ member marketing team - an eclectic mix of fine pedigree and diverse experience. Developed the marketing playbook to set the direction and vision for the brand for the next 36 months. www.tribecadevelopers.com Show less



Lodha Group

• Real Estate
• 1 - 100 Employee

• Associate Vice President, Marketing

  • Dec 2010 - Jun 2017

  Mumbai Area, India Creator of some of the finest luxury real estate brands in the world which include The World Towers (the world's tallest residential tower), Trump Tower Mumbai, The Park (a 17-acre urban oasis in the heart of Mumbai - endorsed by Aishwarya Rai Bachchan), Lodha Altamount (arguably, Mumbai's finest address), Lincoln Square (Carrey Street, London), 1 Grosvenor Square (Mayfair, London - arguably amongst the best addresses in the world).



Essar

• India
• Investment Management
• 700 & Above Employee

• Regional Sales Manager

  • 2009 - 2010

  Mumbai, Maharashtra, India - Part of the reputed Business Leadership Program - Certified 6 Sigma Green Belt - Worked in the shipping and steel businesses - Handled west zone sales for processed flat steel category



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Trade marketing and customer business development

  • 2008 - 2009

  Mumbai Area, India Johnson and Johnson Consumer Products Area: Trade marketing and distribution Role: Customer (trade and end-user) understanding of Low Cash Outlays (LCO) and its implication on Johnson’s Baby Soap • Impact of LCO (30 g SKU of Johnson's Baby Soap) on brand coverage • Intra-brand predatory impact of LCO on base SKU. Led to a very insightful discovery that the LCO, while leading to cannibalization in initial quarters, actually increased penetrating both in terms of markets and… Show more Johnson and Johnson Consumer Products Area: Trade marketing and distribution Role: Customer (trade and end-user) understanding of Low Cash Outlays (LCO) and its implication on Johnson’s Baby Soap • Impact of LCO (30 g SKU of Johnson's Baby Soap) on brand coverage • Intra-brand predatory impact of LCO on base SKU. Led to a very insightful discovery that the LCO, while leading to cannibalization in initial quarters, actually increased penetrating both in terms of markets and consumer segments eventually driving revenue growth. • Selling strategies, activation plans, trigs & bars for purchase of LCO in the market amongst retailers and wholesalers. Covered 11 districts across 3 states as a part of pilot deployment. Show less



HP

• Azerbaijan
• Online Media

• Software/Systems Engineer

  • Jun 2005 - May 2007

  Bangalore Part of one of the largest teams handling 19 accounts across Australia and New Zealand. Sectors included consumer goods, telecom, apparels and insurance. Great exposure to working in a multicultural, professional and process driven environment. This stint inspired me to pursue management education.