Global Head of Product Management

• May 2022 - Present

Leading a product team and design team of 6, and driving the strategic direction of Ricult's product portfolio with a focus on the transformative RicultX SaaS platform. RicultX empowers farmers to boost farm productivity and access sustainable lines of credit, while also equipping food processors with data science and prediction models to optimize supply sugarcane, cassava, and rice supply chains. Leading a product team and design team of 6, and driving the strategic direction of Ricult's product portfolio with a focus on the transformative RicultX SaaS platform. RicultX empowers farmers to boost farm productivity and access sustainable lines of credit, while also equipping food processors with data science and prediction models to optimize supply sugarcane, cassava, and rice supply chains.

Senior Project Manager

• Jan 2021 - Dec 2021

Played a pivotal role in enhancing operations and driving results at Central group's multi-brand sport e-commerce platform. Successfully reduced cancellation rates for Supersports by 65% by introducing Real-time Stock and Order Allocation systems. Led the effort to centralize data from various stock management sources, providing the Customer Support Team with a reliable source of information. Streamlined tech delivery to ensure smooth integration across operations, marketing, online, and in-store features. Dedicated to effective project management, improving efficiency, and delivering tangible outcomes. Show less

Product Manager, Team Lead

• Oct 2019 - Dec 2020

Guided the Pomelo's Loyalty program from inception through discovery and delivery, achieving a substantial 25% increase in average order value and a meaningful one-third reduction in customer acquisition cost. Achieved a 3x rise in conversion rate and a 10x revenue surge during double-digit campaigns, thanks to the introduction of automation features for the onsite campaigns platform. Successfully rolled out over a dozen in-app marketing features and seasonal landing pages, including a captivating stories-like feature to promote associated influencers. This strategic move led to a remarkable 90% surge in hyper-targeted app downloads. Show less

Senior CRM Product manager

• Apr 2017 - Sep 2019

Enhanced customer engagement at Norwegian Air as Senior CRM Product Manager. Elevated active engagement by 30% through educational onboarding explaining key concepts of Airline loyalty program to new users. Increased program perks usage by 15% and reduced inactive users by 10% within first year, using personalized communications based on behavioral data. Successfully shipped program features like Family Account, resulting in 140K joint accounts within first month after release, positively impacting account reactivation and revenue. Committed to enhancing customer experiences through strategic CRM initiatives. Show less

CRM Manager

• Nov 2015 - Apr 2017

Content Manager

• May 2014 - Nov 2015

Digital Marketing Manager

• Jun 2013 - May 2014

Marketing Trainee

• Jun 2011 - Sep 2011