Marketing Technology Consultant

• Mar 2022 - Present

Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations standtaller by enabling them to scale their ability to contribute to pipeline and revenue. DS team of RevenueMarketing Strategists, Content Marketers, Marketing Technologists, Advisors, and Digital Marketers helpclients transform their marketing practices, deliver exceptional customer experiences, and drive revenue.➢ Served as consultant in migrating from existing MAP, implementing a Marketo for the first time andintegration with CRM and/or other tools.➢ Implemented Marketo instance including admin set-up, channels and tags for segmentation, masterprogram templates, design studio templates and reporting, communication frequencygovernance, and user roles and permissions.➢ Marketo optimization targeting Funnel Management, Lead life cycle, Lead Scoring, DataManagement, Compliance and Preference Center.➢ Experience in Marketo integration with MuleSoft, Facebook, LinkedIn, Zoom using webhook andlaunch point.➢ Experience in Marketo Instance Audit to improve the performance and troubleshoot known issues, andcreate a roadmap for optimization.➢ Take part in the successful launch of website and email campaigns from start to finish, Nurturestrategy, Lead Scoring and FMB setup with clients.➢ Managed day to day launch of Email campaigns, Nurture Campaign & building Landing page andform start to finish.➢ Applied best practice to templatize, tokenize and build master program template to maintain content,progression status consistency and improve process flow.➢ Utilize programming skills in enhancing the look and feel of Landing pages in addition to functionalitiesof integrations to ensure that your email or landing page template aligns with the brand and looksconsistent on all platforms and devices.➢ Continuous learning and research to document best practices and solutions for over-all better clientexperience and a more effective operation of the team.

Associate Solutions Architect

• Apr 2021 - Feb 2022

PathFactory is a content marketing platform that provide seamless integration using Webhooks + Public API with leading Marketing automation platforms like Marketo, Eloqua, Pardot and HubSpot to accelerate nurture, improve win rates and understand content performance by delivering intelligent content experiences and virtual events across the buyer's journey.➢ Provide guidance and solution for clients' ability in using Marketo, Pardot, HubSpot, and Eloqua in integration with PathFactory.➢ Experience in Marketo integration with MuleSoft, Facebook, LinkedIn using webhook and launch point.➢ Take part of successful launch of website and email campaigns from start to finish, Nurture strategy, Lead Scoring and FMB setup with clients.➢ Implemented LinkedIn, Facebook, GA and 6sense tracking pixel.➢ Take part of successful launch of Website and Email campaigns and Virtual Events from start to finish.➢ Utilize programming skills in enhancing the look and feel of Landing pages in addition to functionalities of integrations.➢ Expert in fulfilling data reporting requests through Looker from internal and external stakeholders while assisting in giving training in using BI tool.➢ Join pre-sales conversations to explore technical concerns and questions potential customers have and bring them confidence with the platform and integration.➢ Continuous learning and research to document best practices and solutions for over-all better client experience and a more effective operation of the team.

Implementation Specialist

• Mar 2020 - Apr 2021

Associate

• Jan 2018 - Mar 2020

Project: MetLifeSetup Adobe Campaign platform creating custom schema, CRM schema, folder structure, operators and groups, named rights, custom form, navigation hierarchy, technical workflow, campaign and campaign workflow, campaign template, delivery, delivery template, personalization block, images, External Account, option variable, typology, typology rules, typology implementation, list creation using multiple data sources, define audience segments, plan and execute multi-step, cross-channel campaigns workflow interface integrating different applications for achieving best in class customer experience across all digital marketing channels.Project: VorwerkCampaign development in Vorwerk to include design of data schema, input forms, Navigation hierarchies, platform integration with different data sources and data model designing including Campaign design and personalization by enriching data to meet different target audience using various segmentation criteria, delivery templates , WebApp (Landing pages), Survey creation, offer management and execution for different European markets to establish brand value.

Marketo Specialist

• Jun 2017 - Jan 2018

Shaw Academy provides online courses, Webinar and deliver them to students through scheduled webinar times decided by the student to suit their own schedule. Designed various campaigns utilizing all capacities of Marketo for real time communication with students.Various campaign – Email campaign, Webinar, nurture campaigns, lead generation, lead scoring, LP etc. Shaw Academy provides online courses, Webinar and deliver them to students through scheduled webinar times decided by the student to suit their own schedule. Designed various campaigns utilizing all capacities of Marketo for real time communication with students.Various campaign – Email campaign, Webinar, nurture campaigns, lead generation, lead scoring, LP etc.

Senior Analyst

• Jun 2013 - May 2017

As part of the Marketing Automation cluster at eClerx, handled Marketing Automation Process for Canada, America and Latam region for our client utilizing Marketo. Launched software product and new subscription plans to increase revenue, and utilized lead scoring and nurture campaign strategy to engage more customer incorporating gated campaigns. As part of the Marketing Automation cluster at eClerx, handled Marketing Automation Process for Canada, America and Latam region for our client utilizing Marketo. Launched software product and new subscription plans to increase revenue, and utilized lead scoring and nurture campaign strategy to engage more customer incorporating gated campaigns.

Web Developer

• Jun 2011 - May 2013

This is a web based system, which supplies an online profile/progress to capture the information of Panchayat related works. It is really helpful for the officer and citizen to find the current status of ongoing government projects. This is a web based system, which supplies an online profile/progress to capture the information of Panchayat related works. It is really helpful for the officer and citizen to find the current status of ongoing government projects.