Experience

AKIPOSSO+

• Brazil
• Civic and Social Organizations
• 1 - 100 Employee

• Co-Founder & Vice President Partnerships & Operations

  • Apr 2020 - Present

  AKIPOSSO+ is a Social App with the purpose of transforming the lives of people living in low-income and underprivileged communities into a life with more dignity. AKIPOSSO+ uses technology and data to give everyone access to information and services previously inaccessible to them through a unique social “one-stop shop” platform. (e.g. health, food, education, housing, entrepreneurship support, financial services, banking, etc.). AKIPOSSO+ is a Social App with the purpose of transforming the lives of people living in low-income and underprivileged communities into a life with more dignity. AKIPOSSO+ uses technology and data to give everyone access to information and services previously inaccessible to them through a unique social “one-stop shop” platform. (e.g. health, food, education, housing, entrepreneurship support, financial services, banking, etc.).



Marketing Consulting

• Hungary
• Marketing Services
• 1 - 100 Employee

• Marketing Consulting

  • Jul 2019 - May 2020

  1) Feb’20 to May’20: Participation on a takeover of 12 low-end Wal-Mart retail chain (Todo Dia) to Rede Mais Brasil. Implementation of all the Bakeries through repositioning of the assortment and product display, development of a new supply strategy and pricing strategy definition. 2) Jul’19 to Jan’20: Responsible for defining the brand positioning of the restaurant SALU, inaugurated in Jan´20 in São Paulo. Consulting project involved positioning, manifesto, clear purpose of the brand and its values definition. Elaboration of the menu and suppliers´ strategy based on the positioning and values. Development of a training program to the team. (Instagram @coma.salu and site comasalu.com.br) Show less



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Feminine & Adult Care Categories Director

  • Feb 2017 - Mar 2018

  K-C Brazil Board member leading teams & Intimus (feminine pads, liners & tampons) and Plenitud (Adult care urinary incontinence line) brands.

• Baby & Child Care Brazil Category Director

  • Jun 2012 - Jan 2017

  K-C Brazil Board member leading teams and Baby & Child Care Category. It involves baby diapers, baby wipes and toiletries under Huggies brand, representing the biggest category in sales for K-C Brazil. Main Challenges: manage a portfolio with clear tiering up objective, build brand equity, work closely with Global and Latin American teams to implement a robust innovation pipeline and brand communication across the most relevant channels, strong interface with Operating Country multi-functional areas and mainly Customer area, leading the category strategy translation into concrete go-to-market executions to deliver results. Accountable for the category Profit&Losses results. Local Consumer Service Area under my leadership.4 Cannes Lions: "Huggies presents Meeting Murilo" 2015 - Wellness (Gold and Silver) + Creative Data (Bronze) and "Huggies - Tweet Pee" 2013 - Advertising Awards (Bronze). Show less

• Personal Care Brazil Category Director

  • Jun 2012 - Apr 2014

  K-C Brazil Board member leading teams and Personal Care Categories, comprehended by Baby & Child Care (Huggies brand), Feminine Care (Intimus brand) and Adult Care (Plenitud brand), totally 70% of K-C Brazil sales. Local Market Research, Consumer Service and Local Product Development under my leadership.

• Family Care Brazil Category Director

  • Nov 2010 - May 2012

  Assumed a Board Member position at K-C Brazil, leading categories under Neve, Scott and Kleenex brands.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Home Care Brazil Category Director

  • Aug 2006 - Oct 2010

• Trainee up to Savoury Category (Knorr) Director

  • Jan 1995 - Jul 2006

  Entered Unilever as Management Trainee in Finance area and moved to Marketing after 1,5 years. Career built in Marketing area working as Brand Manager of several brands: Comfort (fabric conditioner), Ala (laundry powder detergent) and Omo (laundry detergent). Promoted to Skin Cleansing, Oral Care & Skin Care Categories Director (2001-2004), leading teams and Lux, Vinolia, Close Up, Vasenol brands. Assumed Savoury Category Director position, leading Knorr Bouillon, Soups and Tomatoes Sauce categories. Show less



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• Corporate Risk Analyst

  • Jan 1993 - Dec 1994

  Started as Intern and assumed Analyst position in Jan'94. Started as Intern and assumed Analyst position in Jan'94.