Priyansha Mehra
Creative Director at Ampersand India- Claim this Profile
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Bio
Experience
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Ampersand India
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India
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Apparel & Fashion
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1 - 100 Employee
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Creative Director
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Nov 2017 - Present
1. Heading the product development, pricing, and product launches. 2. The setting of brand name, brand logo, style guides, brand guidelines, brand vision and value proposition. 3. Product designing and merchandise planning. 4. Product manufacturing execution. 5. Planning and execution of all communications and media actions on all channels, including online and social media 6. Studying markets and developing strategies for new business development. 7. Onboarding of the brand on all online and offline platforms. 8. Review and analyse the marketing efforts and make necessary changes in future plans. Show less
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Forever New Clothing
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Australia
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Retail
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700 & Above Employee
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Buyer & Merchandiser - MBO
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2008 - 2013
1. Selecting new products and reviewing the old ones on performance. 2. Stock control as per company’s defined levels. 3. Reacting to any changes in customer demand 4. Retail planning 5. Analysing past sales figures/trends to anticipate future product 6. Liaising with the store manager(s) and visual merchandiser(s) to ensure the products are presented to potential customers in the most attractive manner possible 7. Work with the inventory management team to ensure that all the deliveries satisfy the assigned purchase orders and report any back – ordered or missing products 8. Getting feedback from customers Additional Responsibilities 1. Marketing 2. Deciding on sales promotions 3. New store opening 4. Product training to store teams Show less
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Lee Cooper India
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India
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Retail Apparel and Fashion
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1 - 100 Employee
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Merchandiser - Sourcing
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Nov 2007 - 2008
1. Identifying & Developing New Suppliers for the bottom's wear category 2. Costings & negotiations. 3. Coordination with the Design Team for the new season launches. 4. Supervising & ensuring timely delivery of orders 1. Identifying & Developing New Suppliers for the bottom's wear category 2. Costings & negotiations. 3. Coordination with the Design Team for the new season launches. 4. Supervising & ensuring timely delivery of orders
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THE BOMBAY STORE
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India
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Retail
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1 - 100 Employee
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Marketing Intern
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Sep 2007 - Nov 2007
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Landmark Group
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United Arab Emirates
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Retail
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700 & Above Employee
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Marketing Intern
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May 2007 - Jul 2007
Market Research for Kidswear Department Market Research for Kidswear Department
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Education
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
Master's degree, Fashion/Apparel Design -
Jesus and Mary College, University of Delhi
Bachelor of Arts - BA