Data Analyst — Power Outage & Equipment Performance

• May 2023 - Present

President

• Nov 2022 - Present

Leading a team of 5 VP's and 45 Members, the Ivey MSc Pro Bono Analytics Association connects students to local employers, encouraging project management and analytical skills that are necessary to solve real world business problems. Projects focus on leveraging low-cost, scalable tech solutions to create long-term sustainable impact. Leading a team of 5 VP's and 45 Members, the Ivey MSc Pro Bono Analytics Association connects students to local employers, encouraging project management and analytical skills that are necessary to solve real world business problems. Projects focus on leveraging low-cost, scalable tech solutions to create long-term sustainable impact.

Site Performance Analyst

• Feb 2022 - May 2022

Demonstrated strong problem-solving skills by resolving website errors and troubleshooting platform application issues on WordPress, ensuring optimal UI/UX. Utilized Google Analytics, Google Ads, and Google Keyword Planner to integrate site data and prepare performance marketing reports. Using GTMetrix, I successfully improved speed and site efficiency by 14%. Presented SEO solution pitch to the c-suite team addressing existing site inefficiencies, escalating issues to Project Managers and achieving performance improvement from 15 milliseconds to 5 milliseconds. Show less

Data Research Analyst

• Jul 2021 - Sep 2021

Collected and analyzed financial reports spanning two years (FY2019-2021) to estimate the significance of base oil prices, specifically Group II and Group III prices in the UAE. Forecasted the average price range from the lowest to the highest price point, enabling effective future pricing strategies for Crude Oil. Additionally, I conducted a correlation analysis between four product oil grades and commercial oil prices to determine which product categories performed well in the Middle East. Collected and analyzed financial reports spanning two years (FY2019-2021) to estimate the significance of base oil prices, specifically Group II and Group III prices in the UAE. Forecasted the average price range from the lowest to the highest price point, enabling effective future pricing strategies for Crude Oil. Additionally, I conducted a correlation analysis between four product oil grades and commercial oil prices to determine which product categories performed well in the Middle East.

Business Analyst - Strategy Practice

• Jan 2021 - Jun 2021

I have successfully executed personalized marketing campaigns for a global database of 14,572 leads using ActiveCampaign and MailShake. By conducting A/B tests on controlled groups, I accurately determined the best-performing subject lines, header text, ad images, and call to action. Through the utilization of Lusha and LeadIQ, I generated 1,120 Marketing Qualified Leads for public and private sector clients, maintaining an updated client database across 6 distinct customer personas. Leveraging my expertise in CRM and email marketing platforms, I optimized campaign objective KPIs such as Click Through Rate, Engagement Rate, Time Spent, and Session Duration based on customer profiles. Furthermore, by performing monthly competitive analyses on previous campaigns, I curated content that achieved an impressive increase in engagement rate from 13.65% to 31.15% over a 6-month period. Show less

Business Strategist

• Jun 2019 - Feb 2020

Through collaborative efforts with R&D, I translated research papers into business requirements for grant applications for the Advanced Robotic Manufacturing Institute. Contributed to the development of a machine learning-based computer vision tool, automating the detection of decaying strawberries and almonds in the FMCG industry, inspecting 600g of almonds in under a minute. Additionally, I integrated a product e-catalog on company website, surpassing lead generation targets by 27%. Furthermore, I addressed site inefficiencies by creating a sitemap architecture and customer journey maps. Show less

SEE 360 Service Enterprise Engineering — Undergraduate Research Assistant

• Sep 2018 - Feb 2019

In pursuit of research objectives aimed at enhancing service operations and reducing customer wait time, I utilized Tally Counter to record customer inter-arrival times and point of sales data. By analyzing entry/exit time stamps and service rates, I effectively addressed how to maximize operation capacity and minimize customer wait time. Additionally, I surveyed 115 customers during a game day to determine total service rate (36%), abandon rate (14%), and deflecting rate (50%), while employing a probabilistic distribution model to optimize employee count and elevate customer service levels. Show less