Experience

Convosight

• India
• Software Development
• 100 - 200 Employee

• Senior Director - Sales & Success

  • Mar 2022 - Present

  India

• Director - Sales & Success

  • Jan 2022 - Jun 2022

  New Delhi, Delhi, India

• Director of Brand Strategy

  • Jul 2019 - Jan 2022

  New Delhi Area, India



Crux Creative Solutions Private Limited

• India
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2017 - Jun 2019

  Gurgaon, India



Unicharm

• Japan
• Manufacturing
• 700 & Above Employee

• Branding

  • Apr 2012 - Jul 2017

  Gurgaon, India - Offering over 5 years of experience in formulation and Implementation of brand marketing plans to achieve successful sales, market share, profit and consumer KPI results. - Successfully engaged in ATL/BTL Activities, Product Management, Digital Marketing & Campaigns ,Consumer & Market Research, Package development. - Develop and manage social media pages Facebook, Instagram to increase fan base & to create engagement for current fans, Planning and execution of digital campaigns –… Show more - Offering over 5 years of experience in formulation and Implementation of brand marketing plans to achieve successful sales, market share, profit and consumer KPI results. - Successfully engaged in ATL/BTL Activities, Product Management, Digital Marketing & Campaigns ,Consumer & Market Research, Package development. - Develop and manage social media pages Facebook, Instagram to increase fan base & to create engagement for current fans, Planning and execution of digital campaigns – video campaigns, influencer campaigns, Engagement campaigns, Creation and management of company and brand websites - Developed TV commercials in collaboration with ad agency & various digital videos based on consumer insight -Expertise in Neuro science (TV ad & packaging) which helped in achieving the objectives and KPI’s - Expertise in concept, product development & pricing strategy. Launched all sub brands with unique concepts. - Conducted test market projects for cities having high category sales which helped in increasing trials and market share. - Conducting monthly Analysis of P&L, GP, KPI’s & brand health reporting. - Setting channel strategy fir sub brands and SKU’s with sales estimation. - Team player, multi-tasker, strong execution skills, excellent motivational skills to sustain forward growth momentum. Show less



HCL Infosystems Ltd.

• India
• Information Technology & Services
• 700 & Above Employee

• Management Trainee

  • May 2011 - 2011

  Noida Area, India - Competitive mapping of the competitors of HCL Infosystems ltd. - Primary / secondary research project to know the perception of people before and after buying a Tablet PC.