Experience

Author, Writer, Speaker

• Writing and Editing
• 1 - 100 Employee

• Author

  • Apr 2019 - Present

  On a sabbatical from corporate On a sabbatical from corporate



foundit

• India
• IT Services and IT Consulting
• 400 - 500 Employee

• Head Communication - APAC & Gulf

  • Jan 2014 - Apr 2019

  Public Relations and Public Affairs - PR, Communication for India, UAE, KSA, Singapore, Malaysia, Philippines, Hong Kong - Public Affairs and Advocacy for India • Strategy and Leadership Communication • Appointment and Management of PR, PA teams across the region • Message House for Markets • Media Impact Measurement • Crisis Management • CSR • Budgeting Thought Leadership • Alliances with Industry Bodies, Govt. Bodies, Academia, Research Organisations, Media • Research, Reports, Indices • Opinion Management • Opinion Blog Architecture & Development Content Marketing • Marketing Strategy for India, Gulf, and Southeast Asia • Social Advocacy • Content, Social & Digital Agencies Appointment, and Management • Measurement of Impact • Online Reputation Management • Budgeting Culture & Internal Communication • Developed Content Marketing for SMM, Internal Communication and business contributor • C-Suite Communication and Stakeholder Management for Internal Communication • Messaging for Employer Branding and development of Employee Engagement Vehicles • Crisis Communication and advisory to C-suite • Internal newsletters – content development, internal marketing and analytics • Quarterly Townhalls and Message Management of Company Intranet Achievements: • Gold Sabre Award 2018 for Best Multi-Market Campaign • PR Award 2018, Southeast Asia for Best Insights driven Campaign by Marketing Magazine, Lighthouse Independent Media, Singapore • PM of India, Narendra Modi quoted the Monster Employment Index (MEI) in his speech at the launch of Make in India • A Gold and a Silver at Fulcrum Award 2018 for channelling PayGap by Best use of Content and in the Best Services Campaign for Monster Salary Index Show less



CPA Global

• Jersey
• IT Services and IT Consulting
• 700 & Above Employee

• Head - Corporate Communication

  • Jul 2008 - Jan 2013

  Communication and PR • Strategizing the annual communication plan for India • Appointment and management of PR and Marketing agencies • Media Relations • Message House and Leadership Communication • Crisis Management • Media measurement Marketing & Branding • Marketing and Brand Strategy • Go-to-market plans for India • Liaison with various fora and bodies • Surveys, Market Insights, and Client Satisfaction Analyses • Digital and Online marketing Internal Communication & Employer Branding • Design and development of communication and engagement plan within the defined corporate vision, values and business objectives • Messaging for employer branding • Development of employee engagement vehicles • Support for business functions achieve their goals through effective & meaningful communication • Internal newsletters – content development, internal marketing and analytics • Monthly Townhalls and Message Management of Company Intranet India Marketing Communication Leader on the Global Marketing Team Achievement: • Nominated to represent India in the five-member cross-functional global core team to develop, communicate and embed Corporate Values for CPA Global Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• National Head - Corporate Communication

  • Jul 2004 - Jul 2008

  External Communication • Strategy, Annual Communication & Marketing plan for TNS India & Sri Lanka • Development of PR maps for various Business Verticals • Co-branded Research Studies with media (Print & TV) • Media relations • Media activation for developments at TNS worldwide & regional studies • Leadership Communication and Message Management for India & regional management • Media Monitoring Internal Communication • Development and Management of Internal Communication Channels • Internal newsletters and other Employee Engagement Programs • CSR and Employee Welfare Initiatives Marketing & Branding for TNS India and Sri Lanka • PR & Communication support for Sectoral Research Units with bespoke marketing and media strategies • Liaison with Industry Forums such as MRSI, ESOMAR, CII & FICCI • Advertising/ Creative Agency Management • Media Planning and Buying for Employer Branding • Youth Activation • Stakeholder Communication and Engagement • Sourcing and Generating Brand Merchandise for TNS • Event Planning & Management • Part of Global and Regional Marketing Team. Audit and Development of Branding and Visual Identity Standards Achievements: • Awarded ‘John Smurthwaite Innovation Award’ (Asia Pacific) for a co-branded study called ‘Women at Work’ conducted with Zee News on Woman’s Day 2005. • Awarded by Global CEO of TNS for imaginative inception, immaculate planning and smooth execution of TNS Voice of the Customer Awards 07. Show less



Indian Express Newspapers (Mumbai) Ltd.

• India
• Real Estate
• 1 - 100 Employee

• Brand Manager

  • Feb 2002 - Mar 2004

  • Brand Building Strategies and their Implementation • Media Planning, Buying/ Barters. • Agency handling – briefing, creative & copy check/ approval and releases • Product check & coordination with the editorial team to churn out the best possible product/ issue. • Keeping close watch on market and launching Market Research for Analysis in terms of evolving Consumer Behaviour. • Daily co-ordination with Circulation as well as Space Marketing for tactical issues • Responsible for generation of Innovative Space Marketing Ideas • Keeping an eye on P&L of the product • Liaison with other media Show less



Spectrum Magazines (A&M)

• New Delhi Area, India

• Brand Manager

  • Nov 1997 - 2002

  • Brand Re-architecture & Re-designing. • Brand Re-launch • Brand and Corporate advertising • Public and Media Relations • Event Management • Market Research and Analysis • Key involvement in A&M subscription schemes in 1999. Achievements: Productive and cost effective media planning for 'A&M - Best of the Millennium Offer'. It led to an increase of 20 - 30% circulation of A&M. • Brand Re-architecture & Re-designing. • Brand Re-launch • Brand and Corporate advertising • Public and Media Relations • Event Management • Market Research and Analysis • Key involvement in A&M subscription schemes in 1999. Achievements: Productive and cost effective media planning for 'A&M - Best of the Millennium Offer'. It led to an increase of 20 - 30% circulation of A&M.