Experience

MedSkin Solutions Dr. Suwelack AG

• Germany
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Manager - Marketing & Communications

  • Oct 2022 - Present

  • Planning and delivery of marketing strategies in alignment to business objectives that include promotion, education, communications, digital, creatives • Prepare, manage and monitor planned execution of marketing budget • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) • Analyze consumer behavior, determine customer personas to identify opportunities to reach new market segment and expand market share • Continuous involvement in in market research and set up of plans for the new product launches • Identify and engage KOLs for furthering the product awareness and education at various National & International forums • Monitor competition (acquisitions, pricing changes and new products launches) • Participate and actively contribute in the quarterly and annual planning of company objectives Show less



3M

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• Head Of Marketing - Medical Solutions Division (MSD)

  • Apr 2021 - Oct 2022

  - Plan & Manage the marketing plan budget, establish goals and objectives for all marketing activity, and track results for effectiveness - Portfolio Management for the division that include focused efforts towards growth through various actions around Pricing, Product Mix - Plan and Drive Digital Marketing Strategy for effective customer engagements - Collaborate with Regional & Cross-Functional Teams on various projects for focused efforts in driving business priorities - Plan & Manage the marketing plan budget, establish goals and objectives for all marketing activity, and track results for effectiveness - Portfolio Management for the division that include focused efforts towards growth through various actions around Pricing, Product Mix - Plan and Drive Digital Marketing Strategy for effective customer engagements - Collaborate with Regional & Cross-Functional Teams on various projects for focused efforts in driving business priorities



Acelity

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Manager

  • May 2017 - Oct 2022

  Leading Marketing function for Acelity India business

• Head Marketing & MedEd, India

  • Jan 2019 - Mar 2021

   Planning and delivery of Marketing and Medical Education Strategy that includes active promotion of our therapies, HCP training through various initiatives both at India and International platforms Work with Global Teams on New Product Expansion Plans that include Business Case Development, presentation to Franchise teams for approvals for local commercialization  Conceptualise new product launches and ensure successful delivery Identify and engage key KOLs at various National & International Platforms Ensuring regular touch points with Key Surgeons directly and through team in order to drive VAC Therapy at Key Accounts Level  Instrumental in developing & publishing local evidence through marketing, sales & clinical team  Developing key positioning and therapy messages in alignment to Franchise and available evidence and further cascading to sales team Involved in Market Research through one on one interactions with Key KOLs, Focus Group Meetings, Survey Questionnaires at various Platforms and employing Market Research Firms where required  Develop curriculum and run Product Trainings & Workshops for internal teams (New Hire Training; Refresher Trainings) Show less



Baxter International Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Product Manager - Renal

  • Jun 2014 - May 2017

  Worked as Product Manager for Renal business wherein I contributed to marketing efforts for Acute as well as Chronic businesses for the organisation. As a background, I had joined Gambro India which subsequently was taken over by Baxter globally in 2013 and my position was amalgamated into the business from June 2014. My major responsibilities included:  Development and implementation of marketing strategy for Renal Business – HD Segment  Develop annual marketing plan, budget and track the spent  Help develop effective brand communication and digital initiatives  KOL Management  Evaluate new product opportunities Show less



Gambro

• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Specialist - Acute, India

  • Jun 2013 - Jun 2014

   Developing, managing and implementing overall Marketing Strategy and Plans for the existing products  Developing the Annual Marketing Budget and Plan detailing all the activities through the year in conjunction with the Sales Department  Actively contribute in finalization of Annual Sales Budgets  Researching & evaluating new product opportunities, demand for potential products, customer needs and insights  Managing Launch Campaigns for the new products  Ensuring effective, brand marketing communications  Analysis of effectiveness of all marketing efforts  Working with cross functional teams on regional level Show less



Fenwal, Inc., a Fresenius Kabi Company

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Key Accounts Manager

  • Apr 2009 - Mar 2013

  A pioneering US Multinational Company in transfusion medicine for more than 50 years, Fenwal is one of the world's largest suppliers of advanced blood technologies. The company researches, develops, manufactures, and markets innovative products to help ensure a safe and plentiful global blood supply.The company now is part of the transfusion division of Fresenius Kabi. I worked with Fenwal India as Key Account Manager, and my responsibilities included Launch of New Products, Product Life Cycle Management, and Marketing at Key Accounts, Develop New Businesses, Propose and Run Regional Projects in collaboration with Regional & Global Teams. Show less



StarTek

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Supervisor

  • Mar 2008 - Dec 2008

  Worked at Decatur, IL office in the capacity of a Supervisor. Worked at Decatur, IL office in the capacity of a Supervisor.



Baxter India Pvt Ltd

• Marketing Executive

  • Mar 2006 - Aug 2007

  Worked as Marketing Executive with Transfusion Therapies Division directly reporting into the National Sales Manager. Worked as Marketing Executive with Transfusion Therapies Division directly reporting into the National Sales Manager.



AgfaPhoto India Pvt Limited

• Manager - Marketing & Sales Support

  • Aug 2003 - Mar 2006

  Marketing Specialist - Acute, India Marketing Specialist - Acute, India


Kodak India Limited
• India
• Appliances, Electrical, and Electronics Manufacturing
• Officer - Administration

  • Nov 1998 - Aug 2003