Member

• Oct 2022 - Apr 2023

An invite-only community specifically designed for the best marketers and marketing leaders to connect and get 1% better each week An invite-only community specifically designed for the best marketers and marketing leaders to connect and get 1% better each week

Performance Marketing Director

• Jul 2021 - Aug 2022

Owned the strategy and execution for Conversion Optimization and Lead acquisition through digital marketing channels of Website, Paid Search, Paid Social, Content Syndication, ABM Advertising, Retargeting and Display for new acquisition and deal acceleration Owned the strategy and execution for Conversion Optimization and Lead acquisition through digital marketing channels of Website, Paid Search, Paid Social, Content Syndication, ABM Advertising, Retargeting and Display for new acquisition and deal acceleration

Senior Manager Digital Marketing

• Aug 2020 - Jul 2021

Owned the Acquisition through Digital Paid Ads - Paid Search, Paid Social, Intent and ABM Content and campaign mapping with buyer persona and journey Managing vendors and agencies for campaign execution Integrating with PMMs, Design team and Marketing Ops for campaign execution Managing Conversational Marketing through Drift Chatbots Platform use of Marketo, Salesforce, Rollworks, Datafox, Drift, Engagio, Google Analytics, Google Ads, LinkedIn, Facebook,Bing Ads, Bombora. Owned the Acquisition through Digital Paid Ads - Paid Search, Paid Social, Intent and ABM Content and campaign mapping with buyer persona and journey Managing vendors and agencies for campaign execution Integrating with PMMs, Design team and Marketing Ops for campaign execution Managing Conversational Marketing through Drift Chatbots Platform use of Marketo, Salesforce, Rollworks, Datafox, Drift, Engagio, Google Analytics, Google Ads, LinkedIn, Facebook,Bing Ads, Bombora.

Acquisition & Growth Marketing Manager

• Aug 2018 - Sep 2019

Owned acquisition and funnel optimization to drive conversions across North America, EMEA & APAC Developed, planed, and executed demand generation programs including Paid Search, contextual targeting, retargeting, Paid social, website optimization, and campaign Landing pages Managed the demand gen budget, ROI analysis, and spend optimization Continuously optimized strategy, and programs by measuring performance, testing new, channel mix and messaging Partnered with Content… Show more Owned acquisition and funnel optimization to drive conversions across North America, EMEA & APAC Developed, planed, and executed demand generation programs including Paid Search, contextual targeting, retargeting, Paid social, website optimization, and campaign Landing pages Managed the demand gen budget, ROI analysis, and spend optimization Continuously optimized strategy, and programs by measuring performance, testing new, channel mix and messaging Partnered with Content, Product Marketing & Marketing automation teams on development and implementation of multi-channel customer acquisition strategy

Paid Search Marketing Manager

• Feb 2018 - Aug 2018

Designing paid search programs for Google & Bing and drove 3X increase in pipeline & 20% CPL reduction Optimized investments across regions & campaigns focusing on different funnel stage of customer acquisition Developed A/B & MVT for performance improvements Worked with Product marketing, Creative & Sales to launch new campaigns Created stand alone Landing pages, specific to the campaigns Constant feedback loop with SDRs on quality of leads etc.

Search Marketing Manager

• Jun 2014 - Oct 2015

B2B Online acquisition through various channels including SEM, Paid Social, Organic (SEO), and Landing Page Optimization Building and Managing Revenue focused Campaigns for consistent MQLs Strategizing MQL scoring (Lead Scoring) for Funnel optimization Conversion Optimization for Search, Display and Remarketing & Paid Social Media campaigns Web tracking and Conversion tracking through Google Analytics Marketo & Salesforce: Revenue tracking & allocation B2B Online acquisition through various channels including SEM, Paid Social, Organic (SEO), and Landing Page Optimization Building and Managing Revenue focused Campaigns for consistent MQLs Strategizing MQL scoring (Lead Scoring) for Funnel optimization Conversion Optimization for Search, Display and Remarketing & Paid Social Media campaigns Web tracking and Conversion tracking through Google Analytics Marketo & Salesforce: Revenue tracking & allocation

Online Marketing Manager

• Apr 2013 - Dec 2013

B2B Online Marketing Strategy formulation & consultation for APAC region (Asia Pacific) SEM (Search Engine Marketing, PPC Advertising) -Optimizing & Controlling Search Engine Campaigns for Asia Pacific region Lead Tracking and Website Analytics (Google Analytics) SEO - Website analysis & SEO metadata Secondary Research (Press Portals & Market study) Online Press Release Competitor Analysis B2B Online Marketing Strategy formulation & consultation for APAC region (Asia Pacific) SEM (Search Engine Marketing, PPC Advertising) -Optimizing & Controlling Search Engine Campaigns for Asia Pacific region Lead Tracking and Website Analytics (Google Analytics) SEO - Website analysis & SEO metadata Secondary Research (Press Portals & Market study) Online Press Release Competitor Analysis

Founder at Traveangle

• May 2012 - Apr 2013

Setting up the Marketing & Product plan for the Financial Services and the Business Consultancy divisions Helped startups with Brand awareness Optimal usage of media - Offline (Print media - Ads, editorials) and Online media (paid searches through Google Adwords, SEO, Google & Yahoo Analytics, Social Media Marketing - Facebook, Twitter, Linkedin, Google Plus, You Tube, PPC marketing, Newsletters, E-mailers) Setting up the Marketing & Product plan for the Financial Services and the Business Consultancy divisions Helped startups with Brand awareness Optimal usage of media - Offline (Print media - Ads, editorials) and Online media (paid searches through Google Adwords, SEO, Google & Yahoo Analytics, Social Media Marketing - Facebook, Twitter, Linkedin, Google Plus, You Tube, PPC marketing, Newsletters, E-mailers)

Manager - Marketing & Brand Mgt.

• Mar 2011 - Jan 2012

Head- Marketing

• Apr 2010 - Feb 2011

Asst. Manager - Marketing

• Dec 2007 - Sep 2009