Experience

AmbujaNeotia Group

• India
• Real Estate
• 500 - 600 Employee

• Senior Copywriter in brand and corporate communication department

  • Aug 2014 - Present

  • Liaising with clients and interpreting their briefs. • Developing creative ideas and concepts, often in partnership with the art directors. • Writing clear, persuasive & original copy. • Proof reading copy to check spelling and grammar. • Familiarizing the creative with clients’ products and services and presenting ideas to them. • Amending, revising or redeveloping adverts or campaigns in response to feedback. • Overseeing campaigns through the production stage to completion. • Keeping up to date with popular culture and trends. • Monitoring the effectiveness of advertising campaign. • Updating digital media. Show less



Interpublicity private limited

• Kolkata

• Copy Writer

  • Jun 2012 - Jul 2014

  • Interpretation of Creative briefs. • Developing creative ideas and concepts • Writing clear, persuasive & original copy. • Proof reading copy. • Revising or redeveloping adverts or campaigns in response to feedback. • Supervise campaigns through the production stage to completion. • Working on several campaigns at once, sometimes under pressure and often to tight deadlines. • Liaising with production companies, photographers, typographers, designers and printers. • Interpretation of Creative briefs. • Developing creative ideas and concepts • Writing clear, persuasive & original copy. • Proof reading copy. • Revising or redeveloping adverts or campaigns in response to feedback. • Supervise campaigns through the production stage to completion. • Working on several campaigns at once, sometimes under pressure and often to tight deadlines. • Liaising with production companies, photographers, typographers, designers and printers.



NATIONAL ADVERTISEMENT AGENCY

• KOLKATA

• COPY WRITER

  • Apr 2011 - May 2012

  • Conducting extensive market research to analyze and assess market potential. • Tracking competitor activities and thereby setting up the creative model. • Concept Development, Art-Work Visualization & Content writing for the core branding or advertisements of any product and services along with managing the corporate communication. • Conducting extensive market research to analyze and assess market potential. • Tracking competitor activities and thereby setting up the creative model. • Concept Development, Art-Work Visualization & Content writing for the core branding or advertisements of any product and services along with managing the corporate communication.



Century Plyboards (I) Limited

• India
• Wholesale Building Materials
• 700 & Above Employee

• Communication Manager

  • Mar 2010 - Mar 2011

  • Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts. • Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. • Tapping areas of growth & proposing new projects to the management to capitalize on such opportunities through market intelligence activities. • Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts. • Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. • Tapping areas of growth & proposing new projects to the management to capitalize on such opportunities through market intelligence activities.