Priyanka Daryanani
Assistant General Manager at Xanadu- Claim this Profile
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Bio
Llewellyn Fernandez
Very few people have a positive outlook regardless of the situation and Priyanka is one of them. Her innate quality to build different valid scenarios adds customer delight to any marketing campaign thought. She consistently gives her 100% to any project she’s working on. She would make for a perfect team player and will be a valuable asset to any organisation.
Llewellyn Fernandez
Very few people have a positive outlook regardless of the situation and Priyanka is one of them. Her innate quality to build different valid scenarios adds customer delight to any marketing campaign thought. She consistently gives her 100% to any project she’s working on. She would make for a perfect team player and will be a valuable asset to any organisation.
Llewellyn Fernandez
Very few people have a positive outlook regardless of the situation and Priyanka is one of them. Her innate quality to build different valid scenarios adds customer delight to any marketing campaign thought. She consistently gives her 100% to any project she’s working on. She would make for a perfect team player and will be a valuable asset to any organisation.
Llewellyn Fernandez
Very few people have a positive outlook regardless of the situation and Priyanka is one of them. Her innate quality to build different valid scenarios adds customer delight to any marketing campaign thought. She consistently gives her 100% to any project she’s working on. She would make for a perfect team player and will be a valuable asset to any organisation.
Experience
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Xanadu
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India
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Real Estate
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700 & Above Employee
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Assistant General Manager
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Sep 2022 - Present
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Marketing Manager
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Jul 2021 - Dec 2022
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Wickedride Adventure Services Pvt Ltd.
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India
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Railroad Equipment Manufacturing
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1 - 100 Employee
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Assistant Manager-Bounce
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Jan 2020 - Apr 2020
Handling Alliances (Corporate & Other) in barter system. App Testing before Launch Planning and research before Launching the product Data Analysis such as User level data . Handling supply side closures. Analysis of user level revenue share/growth BTL and ATL promotions. Cross Promotions tie-up’s etc Handling Alliances (Corporate & Other) in barter system. App Testing before Launch Planning and research before Launching the product Data Analysis such as User level data . Handling supply side closures. Analysis of user level revenue share/growth BTL and ATL promotions. Cross Promotions tie-up’s etc
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Ola
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India
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Software Development
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700 & Above Employee
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Senior supply marketing
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Aug 2018 - Apr 2019
Handling Alliances in barter system for different states like Maharashtra, Gujarat, Madhya Pradesh Researched the motivation of consumer's to better understand company goods Data Analysis such as User level data,cascades,cohorts Handling supply side closures. Make sure to promote brand during festive seasons. Analysis of user level revenue share/growth BTL and ATL promotions. Cross Promotions tie-up’s etc Planned,executed and led online marketing tactics resulting in wide range company advancement Successfully planned and executed over 30 user level campaigns Show less
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Bundl Technologies Private Limited
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India
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700 & Above Employee
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Senior Marketing Executive
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May 2016 - Aug 2018
BTL activities: Sponsorship's (Radio), events and other branding variants like trade marketing, restaurants,swiggy exclusive campaigns ATL activities: Radio, Corporates, Mall Branding,hoardings Handling various projects (late night, assured , area expansion) Penetrated new segment through use of strategic marketing initiatives Drove marketing initiatives to increase product visibility and market performance Implemented various campaigns resulting 10% increase in sales per quarter BTL activities: Sponsorship's (Radio), events and other branding variants like trade marketing, restaurants,swiggy exclusive campaigns ATL activities: Radio, Corporates, Mall Branding,hoardings Handling various projects (late night, assured , area expansion) Penetrated new segment through use of strategic marketing initiatives Drove marketing initiatives to increase product visibility and market performance Implemented various campaigns resulting 10% increase in sales per quarter
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Education
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2012 - 2014
Savitribai Phule Pune University
Master of Business Administration - MBA, International Business
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