Director of brands

• Jul 2021 - Present

Head of Home Service and Social Media Marketing

• Jul 2019 - Nov 2021

• Founded a new business venture called GKB Home service which gives consumers access to home eye care facilities as well as a store-like experience at their homes.• Guiding the team to build an omni-channel platform targeted to increase digital visibility by building an online user base of 100K+• Strategizing with the social media team on the content and promotional strategy by increasing our social media follower growth by 400% for the promotion of our omni-channel business model.

Digital Marketing Intern

• Jun 2018 - Aug 2018

• Designed content for eight in-store posters for retail outlets based on research for eye vision problems including cataract, glaucoma, and AMD. • Compiled an RFP to be given to contractors regarding the creatives for in stores posters assisting them with plan development in order to make them more consumer friendly. • Actively studied new trends on the digital landscape regarding influencer and social media marketing, devising the best strategy to undertake for the digital marketing campaign for Essilor AMERA region including countries like India, the Philippines, Singapore and Malaysia on eyewear brands like Varilux, Crizal, and Eyezen. Show less

Sales And Marketing Intern

• May 2015 - Jun 2017

• Directed Sales and motivational training on the brand LanceBremmer which was executed in GKB outlets in Mumbai, Bangalore and Chennai that increased sales by forty percent. • Compiled an RFP with suppliers to select twenty SKU’s for new product line based on frame material, quality, style and fitting in the Optical fair trade at Mido 2017. • Proposed a business agreement with Hamamoto in Fukui, Japan and compiled a plan specifically on a new line of titanium frames to be showcased in GKB Opticals retail outlets. Attended Come Eyewear fair in Tokyo. • Participated in Marketing, Merchandising, and Management training at Vision Expo-Las Vegas 2017. Show less