Sr. Manager- Strategic Communications

• Jun 2023 - Present

Strategic Communications Specialist

• Aug 2021 - Jun 2023

• Creation of end-to-end communication strategy for the Client devised using a data-driven approach to deliver a tactical plan- for Internal & External Communications. Execution of the comms strategy as per the outline proposed. • Support the client in organizing events (virtual & in-person), training programmes, launch events, and drive maximum participation. • Social Media Strategy to enhance the client's digital presence & outreach • Plan and execute behavioral change… Show more • Creation of end-to-end communication strategy for the Client devised using a data-driven approach to deliver a tactical plan- for Internal & External Communications. Execution of the comms strategy as per the outline proposed. • Support the client in organizing events (virtual & in-person), training programmes, launch events, and drive maximum participation. • Social Media Strategy to enhance the client's digital presence & outreach • Plan and execute behavioral change communications for Client beneficiary groups • Customised promotional plans as per requirement for programme launches, special schemes, departmental announcements, etc. • Support client with Content development & designing of collateral, social media content, communication documents, presentations, etc. • Constant engagement and support to stakeholders under various functions to enable them to effectively engage with the target audience for internal/ external communications. Show less • Creation of end-to-end communication strategy for the Client devised using a data-driven approach to deliver a tactical plan- for Internal & External Communications. Execution of the comms strategy as per the outline proposed. • Support the client in organizing events (virtual & in-person), training programmes, launch events, and drive maximum participation. • Social Media Strategy to enhance the client's digital presence & outreach • Plan and execute behavioral change… Show more • Creation of end-to-end communication strategy for the Client devised using a data-driven approach to deliver a tactical plan- for Internal & External Communications. Execution of the comms strategy as per the outline proposed. • Support the client in organizing events (virtual & in-person), training programmes, launch events, and drive maximum participation. • Social Media Strategy to enhance the client's digital presence & outreach • Plan and execute behavioral change communications for Client beneficiary groups • Customised promotional plans as per requirement for programme launches, special schemes, departmental announcements, etc. • Support client with Content development & designing of collateral, social media content, communication documents, presentations, etc. • Constant engagement and support to stakeholders under various functions to enable them to effectively engage with the target audience for internal/ external communications. Show less

Communication Specialist

• Dec 2019 - Jul 2021

• Devising and implementing of Communication & Promotion strategy for flagship investment promotion events of Government Karnataka across sectors like IT, Biotech, Commodities, Investment, etc. • Exposure to various business segments through projects in IT, Biotech, Nanotech, Start-up World across sectors, Coffee Industry and Agriculture, Skill Development, Food Tech, Nutraceuticals, Water Management, etc. • Programme curation, Conference Development and Speaker Acquisition • Market… Show more • Devising and implementing of Communication & Promotion strategy for flagship investment promotion events of Government Karnataka across sectors like IT, Biotech, Commodities, Investment, etc. • Exposure to various business segments through projects in IT, Biotech, Nanotech, Start-up World across sectors, Coffee Industry and Agriculture, Skill Development, Food Tech, Nutraceuticals, Water Management, etc. • Programme curation, Conference Development and Speaker Acquisition • Market Research and Strategic Planning for Sales Proposals • Creative strategy and content development for go-to-market Collateral, Brand Promotion • Strategize, drive and oversee Social Media Promotion – organic & paid • Recent projects: Bengaluru Tech Summit 2020 & 2021, Women in Biotech Conclave & Awards by Biotech Park- Chennai, World Coffee Conference Show less • Devising and implementing of Communication & Promotion strategy for flagship investment promotion events of Government Karnataka across sectors like IT, Biotech, Commodities, Investment, etc. • Exposure to various business segments through projects in IT, Biotech, Nanotech, Start-up World across sectors, Coffee Industry and Agriculture, Skill Development, Food Tech, Nutraceuticals, Water Management, etc. • Programme curation, Conference Development and Speaker Acquisition • Market… Show more • Devising and implementing of Communication & Promotion strategy for flagship investment promotion events of Government Karnataka across sectors like IT, Biotech, Commodities, Investment, etc. • Exposure to various business segments through projects in IT, Biotech, Nanotech, Start-up World across sectors, Coffee Industry and Agriculture, Skill Development, Food Tech, Nutraceuticals, Water Management, etc. • Programme curation, Conference Development and Speaker Acquisition • Market Research and Strategic Planning for Sales Proposals • Creative strategy and content development for go-to-market Collateral, Brand Promotion • Strategize, drive and oversee Social Media Promotion – organic & paid • Recent projects: Bengaluru Tech Summit 2020 & 2021, Women in Biotech Conclave & Awards by Biotech Park- Chennai, World Coffee Conference Show less

Sr. Manager - Marketing & Communication Strategy

• Aug 2018 - Jun 2019

• Corporate Rebranding of Sakthi Finance & Financial Service directly under the leadership team, Internal change communication activities • Development and implementation of external comms strategy for the financial services division to drive awareness about the product portfolio • Development of innovative messaging to attract younger prospects for locker business • Development and distribution of marketing collateral, Online • Media plan and promotion for the annual public… Show more • Corporate Rebranding of Sakthi Finance & Financial Service directly under the leadership team, Internal change communication activities • Development and implementation of external comms strategy for the financial services division to drive awareness about the product portfolio • Development of innovative messaging to attract younger prospects for locker business • Development and distribution of marketing collateral, Online • Media plan and promotion for the annual public offering of NCD by Sakthi Finance • End-to-end event management for Internal Events and Supported HR in Employee Engagement Activities Show less • Corporate Rebranding of Sakthi Finance & Financial Service directly under the leadership team, Internal change communication activities • Development and implementation of external comms strategy for the financial services division to drive awareness about the product portfolio • Development of innovative messaging to attract younger prospects for locker business • Development and distribution of marketing collateral, Online • Media plan and promotion for the annual public… Show more • Corporate Rebranding of Sakthi Finance & Financial Service directly under the leadership team, Internal change communication activities • Development and implementation of external comms strategy for the financial services division to drive awareness about the product portfolio • Development of innovative messaging to attract younger prospects for locker business • Development and distribution of marketing collateral, Online • Media plan and promotion for the annual public offering of NCD by Sakthi Finance • End-to-end event management for Internal Events and Supported HR in Employee Engagement Activities Show less

Marketing Communication

• Sep 2016 - Jun 2017

Responsible for the co-ordination and execution of all marketing and communications (MARCOM) activities, such as media relations/PR, advertising and promotional programs and all efforts required to effectively represent the company and events to customers. Responsible for the co-ordination and execution of all marketing and communications (MARCOM) activities, such as media relations/PR, advertising and promotional programs and all efforts required to effectively represent the company and events to customers.

Producer

• Apr 2008 - Oct 2011

- Producing and formatting of news bulletins - Worked as a Bulletin producer for the news bulletins in the evening band. Responsible for supervising the control room during broadcast to oversee the presentation of news and changes in format - Producer of various feature shows - Worked in Live, Studio and Location programming - Voice-over artist for various shows and news stories - Producing and formatting of news bulletins - Worked as a Bulletin producer for the news bulletins in the evening band. Responsible for supervising the control room during broadcast to oversee the presentation of news and changes in format - Producer of various feature shows - Worked in Live, Studio and Location programming - Voice-over artist for various shows and news stories

Trainee

• Oct 2007 - Nov 2007

Assistant Director for a science show for kids titled, 'F.A.Q', created for POGO channel Assistant Director for a science show for kids titled, 'F.A.Q', created for POGO channel