Social Media Manager

• Aug 2023 - Present

Social Media Manager

• Aug 2023 - Present

Social Media Manager/Consultant

• Jul 2022 - Present

- Manage social media accounts across platforms Facebook, Instagram, Twitter and Linkedin and develop social media strategies to increase reach and drive engagement. - Monitor and engage with audience and respond to comments, messages and mentions. - Create content calendar and ensure content is optimised for each platform. Repurpose content to maximise reach and engagement across multiple social media platforms. - Monitor social media conversations and trends related to industry, brands and competition. - Monitor social media channels for potential issues, negative feedback, or crises and develop and implement a crisis management plan. Show less

Marketing Manager

• Jan 2020 - Dec 2022

- Strategized and executed social media initiatives based on marketing briefs and objectives across social media platforms increasing engagement by 25% - Managed, moderated & drove conversations on social platforms reducing response time from 1 day to 4-5 hours - Established cross marketing partnerships with stakeholders - Organized global fundraisers raising $1 million for immediate covid relief response - Created and executed event marketing strategy for global seminars and increased audience participation by 50% - Managed end-to-end marketing for the annual fundraising program increasing the participation by 20% every year - Mentored fundraising teams on digital strategies to drive engagement increasing the annual funds raised by 25% Show less

Director, Social Media and Communications

• Mar 2019 - Jan 2020

Social Media Specialist

• Jan 2018 - Nov 2018

- Setup Google Analytics and Hootsuite to monitor daily content and enable social engagement - Standardized social media pages to maintain consistency in messaging. Revived Twitter page and grew following by 35% by engaging with the community. Setup Instagram page and account on Medium - Conducted hashtag analysis and created a rolling list to optimize hashtag strategy - Created and managed WordPress blog. Brought stakeholder experiences to the audience through stories and posts. - Audited company website and prepared proposal for updates. Designed and published web pages to incorporate SEO keyword increasing website traffic by 18% - Managed listings on VolunteerMatch to staff volunteer positions for marketing projects - Developed and managed the social editorial calendar and performance metrics to ensure consistency with social strategy - Managed a remote digital marketing team of 4 - Entered the Proliteracy Hero Contest and won second place by popular vote Show less

Contributing Writer

• Apr 2016 - Aug 2016

Written over 10, well researched SEO-friendly copy in listicle format on travel and lifestyle related topics. Use Soovle and Moz tools to track keywords and trends to write effective copy. http://contributors.theculturetrip.com/contributors/priyam-goyal Written over 10, well researched SEO-friendly copy in listicle format on travel and lifestyle related topics. Use Soovle and Moz tools to track keywords and trends to write effective copy. http://contributors.theculturetrip.com/contributors/priyam-goyal

Content Specialist

• Jun 2014 - Jan 2015

- Managed holiday packages on the website generating 1M+ weekly hits. Coordinated efficient daily updation of new tour packages with the Operations Team. - Analyzed and did Gap Analysis of the User Interface. Worked with the Development Team to redesign the website’s tour package UI and simplify the UI making it easy to navigate, bringing an increase in package leads by 15% - Streamlined back end process of uploading and updating packages. Ensured automation and usability of back end systems. Standardized format and guidelines for content of packages, facilitating delegation of daily update of packages. - Developed and curated high-quality content for over 100 blog posts in six months, achieving 40% increase in content driven traffic for the website by Search Engine Optimization. Copy edited and managed blog posts on WordPress. - Developed and managed the editorial calendar in support of content requirement and communicated daily and weekly updates to the team. Performed extensive web research using Google Trends, Soovle and Keyword planner to analyze trends and collect pertinent data and insights for potential content topics and made updates in the calendar. Show less

Founder & Marketing Specialist

• Apr 2012 - Mar 2014

- Successfully conceptualized and implemented - 21FashionStreet.com (E-commerce portal) - Optimized delivery processes and logistics and reduced order fulfillment time from 4-5 days to 2-3 days with same day dispatches. Fulfilled over 2,500 orders generating Rs.750000 in revenue by online and offline sales. - Provided descriptions and feature explanation to development team in sprint planning sessions. Facilitated frequent feedback from end-users and validation from analytical tools facilitated continuous improvement. - Procured products keeping up with the changing trends and managed inventory, taking weekly stock and drawing up procurement requirement - Managed active e-groups and communities enabling customer engagement across social platforms. Created active Facebook, Twitter and Pinterest account for the brand and made daily updates using Hootsuite. Achieved 25,000 organic likes on brand’s Facebook page through content. - Designed marketing campaigns around launch and sales events. Created Facebook ads and events, E-mail campaign management with MailChimp and Reachmail increasing registered users on the website by 50%, implemented online contest and events on Facebook and twitter to increase customer engagement that helped build customer database of 5000 emails ids. - Utilized Social Media Platforms, Google Analytics and Facebook Ads to mine customer behavior insights to improve customer experience. - Created and managed content for the website. Drafted brand literature, product descriptions for over 750 products and online and offline promotional material. Photographed and edited images of over 750 product for the website. Show less

Fashion Blogger

• Mar 2012 - Mar 2014

- Created informative and well researched copy on health, makeup and skin care. - Reviewed the latest makeup and beauty products in the market. Create copy and photographs for products from beauty brands. - Created informative and well researched copy on health, makeup and skin care. - Reviewed the latest makeup and beauty products in the market. Create copy and photographs for products from beauty brands.

Scriptwriter

• Apr 2010 - Nov 2010

- Researched and Validated content for entertainment and lifestyle shows including regional and international Entertainment News show, daily dial-in-request show and daily breakfast health talk show. - Formulated Scripts and Narratives for entertainment and lifestyle shows including movie review, internet trends, fashion trends, travelogue and restaurant review. Designed and scripted gap fillers and tickers. - Co-Produced a fashion and trend show - researched content, drawing up shooting schedules, storyboards, recording voice overs and oversee editing reducing the production time per episode by 30% - Drafted literature for the network including brand and show biographies, talent profiles, brochure and press kit for the launch of the network. Oversaw the Content on Network’s Website. Made weekly updates about the show schedules, contest and tickers. - Managed the network’s Facebook and Twitter Profile. Create 5 new daily posts and tweets and make updates about show schedules. Support marketing team with show promo posts. - Designed Copies for in house Advertisements and promos including Ad copy for packaged water, facial tissue and travel portal. Show less

Management Trainee

• May 2009 - Jun 2009

- Understanding of Concepts related to Media Planning and Scheduling - Studying the current trends in Media Planning - Basic understanding of TAM - Design a Media Plan for a TVC for a popular brand of Hair Oil - Interaction with Sales teams of Television Channels and Magazines. - Complied a database of tariff plans of national and regional Newspapers, magazines and TV Channels - Understanding of Concepts related to Media Planning and Scheduling - Studying the current trends in Media Planning - Basic understanding of TAM - Design a Media Plan for a TVC for a popular brand of Hair Oil - Interaction with Sales teams of Television Channels and Magazines. - Complied a database of tariff plans of national and regional Newspapers, magazines and TV Channels

Intern

• May 2006 - Jun 2006

- Understanding of concepts related to advertising - Hands on experience in design software - Adobe Illustrator, Adobe Photoshop and DreamWeaver - Understanding the aesthetics of design - Designing artwork for print ads - Copywriting - Understanding of concepts related to advertising - Hands on experience in design software - Adobe Illustrator, Adobe Photoshop and DreamWeaver - Understanding the aesthetics of design - Designing artwork for print ads - Copywriting