Priyadharshini Seevaratnam
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Topline Score
Bio
Credentials
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Marketing: Conversion Rate Optimization
LinkedInMar, 2023- Nov, 2024 -
Hubspot Inbound Marketing
HubSpotDec, 2016- Nov, 2024 -
Google Adwords
GoogleMar, 2015- Nov, 2024 -
Google Analytics
GoogleMar, 2015- Nov, 2024
Experience
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APAC Marketers Roundtable
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Singapore
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Think Tanks
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1 - 100 Employee
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Member
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Jan 2023 - Present
Member and contributor to APAC Marketeers Roundtable group Member and contributor to APAC Marketeers Roundtable group
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Floik
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India
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Technology, Information and Internet
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1 - 100 Employee
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Strategic Advisor
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Feb 2023 - Present
Fuel your product led growth with Floik! It's a B2B SaaS product which empowers product storytellers and helps them create stellar product showcases for prospects and customers. Fuel your product led growth with Floik! It's a B2B SaaS product which empowers product storytellers and helps them create stellar product showcases for prospects and customers.
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Carousell Group
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Singapore
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Technology, Information and Internet
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400 - 500 Employee
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Regional Marketing Lead
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Jul 2022 - Feb 2023
Categories: Fashion, Mobiles, Luxury bags & wallets | Countries: Singapore, Malaysia, Philippines, Hong Kong - Worked with the co-founders to support the growth of newly acquired companies through Programmatic advertising & other in-app promotional strategies to improve their awareness - Media planned marketing initiatives for running yearlong campaigns globally; saving 20% of marketing budget by optimizing scale & operational efforts across countries - Led the GTM strategy for new… Show more Categories: Fashion, Mobiles, Luxury bags & wallets | Countries: Singapore, Malaysia, Philippines, Hong Kong - Worked with the co-founders to support the growth of newly acquired companies through Programmatic advertising & other in-app promotional strategies to improve their awareness - Media planned marketing initiatives for running yearlong campaigns globally; saving 20% of marketing budget by optimizing scale & operational efforts across countries - Led the GTM strategy for new product features like Buyer Protection, Payment launches which resulted in 8% user adoption growth, 12% supply growth and 3% topline revenue growth - Formulated in-app promotional strategies which drove 2X more on-platform transactions every quarter
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Senior Regional Brand Manager
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Jan 2021 - Jul 2022
- Developed a regional brand strategy for Carousell’s key markets and its high-value verticals (Cars, Property and Home Services) - Managed USD 1Mn to improve awareness & consideration for 3 categories (buying & selling them on Carousell); overall brand metrics grew by 5%-7% and achieved #1 for top-of-mid awareness - Managed media and market research agencies to ensure we successfully run campaigns at scale (across paid media, owned media & offline channels) and unearth consumer insights… Show more - Developed a regional brand strategy for Carousell’s key markets and its high-value verticals (Cars, Property and Home Services) - Managed USD 1Mn to improve awareness & consideration for 3 categories (buying & selling them on Carousell); overall brand metrics grew by 5%-7% and achieved #1 for top-of-mid awareness - Managed media and market research agencies to ensure we successfully run campaigns at scale (across paid media, owned media & offline channels) and unearth consumer insights to translate them into opportunities & learnings - Managed a team of 3; coached and trained them on 360 degree marketing skills, data driven approach & task prioritizations
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Regional Marketing Manager
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Aug 2020 - Dec 2020
Categories (Verticals): Autos, Property, Home Services | Countries: Singapore, Philippines Hong Kong - To grow the Verticals categories from 0 to 1 through scalable marketing campaigns across countries - Drive revenue through digital marketing campaigns by generating more leads for the paid sellers who have listed on Carousell - Liase with country marketing teams to implement regional best practices, share learnings, review blog content and ensure communication was on brand across… Show more Categories (Verticals): Autos, Property, Home Services | Countries: Singapore, Philippines Hong Kong - To grow the Verticals categories from 0 to 1 through scalable marketing campaigns across countries - Drive revenue through digital marketing campaigns by generating more leads for the paid sellers who have listed on Carousell - Liase with country marketing teams to implement regional best practices, share learnings, review blog content and ensure communication was on brand across marketing campaigns
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Katch!
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Kuwait
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Technology, Information and Internet
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1 - 100 Employee
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Start-up Advisor
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May 2020 - Sep 2020
I was a strategic advisor for a Kuwait based food start-up named KATCH, which is part of AK Tech Engineering. I worked directly with the co-founders of the organization to: - Build a go-to-market strategy for their app (identifying the target audience, product positioning, launch operations, content creation, social media marketing, creative design ideas for their logo, etc.) - Managing 1 Marketing Associate to ensure all the local marketing initiatives were being planned & executed I was a strategic advisor for a Kuwait based food start-up named KATCH, which is part of AK Tech Engineering. I worked directly with the co-founders of the organization to: - Build a go-to-market strategy for their app (identifying the target audience, product positioning, launch operations, content creation, social media marketing, creative design ideas for their logo, etc.) - Managing 1 Marketing Associate to ensure all the local marketing initiatives were being planned & executed
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Hola Health
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Start-up Advisor
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Mar 2020 - May 2020
Hola Health (then pack-a-pill) is a healthcare platform based in Australia. I worked directly with the co-founder to: - Build go-to-market strategy for their app (building target audience personas, product positioning, launch ideas, content creation) - Shortlisting the right marketing tools to manage inbound and outbound leads, i.e Marketing CRM, etc. Hola Health (then pack-a-pill) is a healthcare platform based in Australia. I worked directly with the co-founder to: - Build go-to-market strategy for their app (building target audience personas, product positioning, launch ideas, content creation) - Shortlisting the right marketing tools to manage inbound and outbound leads, i.e Marketing CRM, etc.
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Uber
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United States
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Internet Marketplace Platforms
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700 & Above Employee
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Senior Marketing & Brand Manager, Uber Eats India
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Jan 2019 - Mar 2020
Handled Marketing, Operations & Demand Generation • Devised Launch operations for Tier2 cities to gain Category Position (early mover advantage) • Demand P&L owner - led a team of 8 to increase demand & manage marketing operations at Uber Eats • Worked with India Sales teams to grow Enterprise brands and build market share amongst competitors • Growth Strategy - built visibility for Virtual restaurants & Cloud Kitchens (a new concept @ UberEats) • Improved Marketplace Health by… Show more Handled Marketing, Operations & Demand Generation • Devised Launch operations for Tier2 cities to gain Category Position (early mover advantage) • Demand P&L owner - led a team of 8 to increase demand & manage marketing operations at Uber Eats • Worked with India Sales teams to grow Enterprise brands and build market share amongst competitors • Growth Strategy - built visibility for Virtual restaurants & Cloud Kitchens (a new concept @ UberEats) • Improved Marketplace Health by looking at conversion metrics, defect rate, support contacts, etc. • Strategized in-app promotions to increase demand and designed in-app monetization framework to drive revenue for UberEats • Led large scale events (like MasterChef, Comicon) for Uber Eats India (to build Brand awareness & improve market penetration)
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Senior Brand & Campaign Manager, Uber Rides
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May 2019 - Sep 2019
ICC Cricket World Cup Campaign, Year 2019 • Solely led the ICC campaign to drive engagement amongst Partner Drivers in the UK (end-to-end operations) through online and offline marketing initiatives • Designed, managed & executed a sweepstakes campaign for UK&I region- 22 cities (campaign building & Marketing operations) to increase Partner Driver engagement
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Brand & Campaigns Manager, Uber Eats India
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Apr 2017 - Dec 2018
• Growth Marketing - led business Launch operations for Top 7 cities in India • Built a go-to-market strategy for Uber Eats India; planned & executed growth campaigns • Devised CRM strategy for Communication through Email, SMS & push notifications (Content Marketing; A/B testing) • Designed in-app promotional and advertising strategies based on marketing budgets • Built Marketing Playbooks on launch marketing processes, brand strategy & execution framework for India
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Ramco Systems
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India
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Software Development
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700 & Above Employee
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Global Product Marketing Manager
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Dec 2014 - Jan 2017
Target Markets- India, Asean, Australia & NZ, USA, Middle East & North Africa • Ownership of Product Positioning of HCM, Ramco's flagship product Globally (Brand search rose by 18% in India/APAC within a span of 1 year due to Inbound/Outbound Marketing) • Digital Marketing- through SEO & SEM strategies, geo specific landing pages & content optimization • Partnerships - Forge & Leverage Partnerships to scale business reach across target markets • Social Media campaigns across… Show more Target Markets- India, Asean, Australia & NZ, USA, Middle East & North Africa • Ownership of Product Positioning of HCM, Ramco's flagship product Globally (Brand search rose by 18% in India/APAC within a span of 1 year due to Inbound/Outbound Marketing) • Digital Marketing- through SEO & SEM strategies, geo specific landing pages & content optimization • Partnerships - Forge & Leverage Partnerships to scale business reach across target markets • Social Media campaigns across LinkedIn/ Twitter/ YouTube to improve Brand Salience • Events Marketing - Evaluate, plan and execute events end to end across target geographies • Lead Generation - through Inbound / Outbound Marketing channels • Content Marketing - Case Studies, Whitepaper, Emailers, Product Video, Testimonials, Blogs etc. • Hands on Google Ad-words tool, Hubspot Marketing tool, LinkedIn Campaign manager Show less Target Markets- India, Asean, Australia & NZ, USA, Middle East & North Africa • Ownership of Product Positioning of HCM, Ramco's flagship product Globally (Brand search rose by 18% in India/APAC within a span of 1 year due to Inbound/Outbound Marketing) • Digital Marketing- through SEO & SEM strategies, geo specific landing pages & content optimization • Partnerships - Forge & Leverage Partnerships to scale business reach across target markets • Social Media campaigns across… Show more Target Markets- India, Asean, Australia & NZ, USA, Middle East & North Africa • Ownership of Product Positioning of HCM, Ramco's flagship product Globally (Brand search rose by 18% in India/APAC within a span of 1 year due to Inbound/Outbound Marketing) • Digital Marketing- through SEO & SEM strategies, geo specific landing pages & content optimization • Partnerships - Forge & Leverage Partnerships to scale business reach across target markets • Social Media campaigns across LinkedIn/ Twitter/ YouTube to improve Brand Salience • Events Marketing - Evaluate, plan and execute events end to end across target geographies • Lead Generation - through Inbound / Outbound Marketing channels • Content Marketing - Case Studies, Whitepaper, Emailers, Product Video, Testimonials, Blogs etc. • Hands on Google Ad-words tool, Hubspot Marketing tool, LinkedIn Campaign manager Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Business Consultant
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Jun 2013 - Dec 2014
Industry: Consumer Goods,World's largest CPG player, UK • Identified process gaps through a 2 week assessment in their Greenfield Manufacturing Plant in Johannesburg, South Africa through VSM (Value Stream Mapping) methodology • Strategized Process Transformation to be implemented Globally across landscapes to drive Operational Excellence by eliminating Business Challenges like complexity, cost reduction through waste/re-work management and more visibility to real time… Show more Industry: Consumer Goods,World's largest CPG player, UK • Identified process gaps through a 2 week assessment in their Greenfield Manufacturing Plant in Johannesburg, South Africa through VSM (Value Stream Mapping) methodology • Strategized Process Transformation to be implemented Globally across landscapes to drive Operational Excellence by eliminating Business Challenges like complexity, cost reduction through waste/re-work management and more visibility to real time information • Involved in Process Modeling the recommended solutions through ARIS modeling tool Show less Industry: Consumer Goods,World's largest CPG player, UK • Identified process gaps through a 2 week assessment in their Greenfield Manufacturing Plant in Johannesburg, South Africa through VSM (Value Stream Mapping) methodology • Strategized Process Transformation to be implemented Globally across landscapes to drive Operational Excellence by eliminating Business Challenges like complexity, cost reduction through waste/re-work management and more visibility to real time… Show more Industry: Consumer Goods,World's largest CPG player, UK • Identified process gaps through a 2 week assessment in their Greenfield Manufacturing Plant in Johannesburg, South Africa through VSM (Value Stream Mapping) methodology • Strategized Process Transformation to be implemented Globally across landscapes to drive Operational Excellence by eliminating Business Challenges like complexity, cost reduction through waste/re-work management and more visibility to real time information • Involved in Process Modeling the recommended solutions through ARIS modeling tool Show less
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Rediffusion Y&R
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Advertising Services
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100 - 200 Employee
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EA, Content Strategist
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Apr 2012 - Jun 2012
EA to the Chief Strategy Officer; conceptualized & executed Account Planning and Business pitch strategy EA to the Chief Strategy Officer; conceptualized & executed Account Planning and Business pitch strategy
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Education
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2011 - 2013
IIM Bangalore
PGDM, Marketing & Strategy -
2019 - 2019
Harvard Business School Online
Core: Credential of Readiness, Pass with Honors, Business Administration and Management, General -
2012 - 2012
Cornell Johnson Graduate School of Management
Short Term Exchange Program, Marketing & Strategy -
Madras Institute of Technology Campus
Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering
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