Priya Subramani
Senior Manager Operations - Direct Marketing at STIR- Claim this Profile
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Tamil Native or bilingual proficiency
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Kannada Native or bilingual proficiency
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Hindi Professional working proficiency
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English Full professional proficiency
Topline Score
Bio
Experience
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STIR
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India
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Advertising Services
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1 - 100 Employee
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Senior Manager Operations - Direct Marketing
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Nov 2019 - Present
Responsibilities: • Directly involved in the Client’s brief to understand the scope of work and requirements. • Direct Marketing planning, executing, and reporting. • Monitoring, tracking, optimizing, and reporting of the projects • Coordinating with internal team for content, creative for Mass mailing, database, etc. • Forecasting and Planning the sales periodically • Understanding customer needs & requirements and dynamically provide the best solutions & delight them. • Responsible for establishing strong institutional relations with clients • Responsible to train, Motivate teams and upskill them to deliver and achieve targets • Always had a positive mindset & Confidence towards success. AUDIENCE GENERATION • VMware – Nirmaan exclusively event for Women in IT. 3100+ registration with 850 Attendees with 40% conversion rate. • VMworld – Exclusively event for both Men and Women in IT with 1250+ Registration with 600 Attendees. • Dell EMC – COE meet Exclusive Meet with a very limited focus invitees across Country • VMware – Innovation Matters – targeted IT audience for Asset download. 850+ asset download across. • Tie Mumbai – Exclusively webinar for C level, C-1 and C-2 level audience across SMB and startups. Achieved 195+ registrations with Limited Invitees LEAD GENERATION • Vmware Cloud Health & Galaxy • AWS SMB Digital Suite • Anywhere Workspace & Workspace Security • Vmware Carbon Black • Vmware Kepler Build Trust With The Anywhere Workspace • Vmware - Anywhere Workspace - Email Campaign • Galaxy Phase 2 (Vmware Cloud On Aws) • Wysetek Create A Modern Architecture (Multi - Cloud Environment) • B Channel Galaxy (Sddc/Carbon Black/Euc Solutions) Major tool used for Database & Email Marketing: • Social Media Platform: LinkedIn, Facebook, Instagram, Twitter, Reddit, Google (Display and Search network), YouTube, Quora • Email Platform: Mailchimp, Corefactor and Benchmark • Database platform: Leadhunt and Lusha, LinkedIn tool, Google etc Show less
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Watermark Marketing Private Limited
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India
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Advertising Services
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1 - 100 Employee
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RSVP/Project-Manager
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Jan 2019 - Sep 2019
• Managing Both Data Team & RSVP • Planning events/Lead Gen/Data profiling from start to finish according to requirements, target audience, and objectives. • Coming up with suggestions to enhance the events & project success. • Preparing budgets and ensuring adherence. • Also Manage the P& L for RSVP Projects • Managing Both Data Team & RSVP • Planning events/Lead Gen/Data profiling from start to finish according to requirements, target audience, and objectives. • Coming up with suggestions to enhance the events & project success. • Preparing budgets and ensuring adherence. • Also Manage the P& L for RSVP Projects
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MRM End to End Marketing Solution
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Bengaluru, Karnataka, India
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Assistant Manager - Project Management
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Jun 2010 - Dec 2018
Responsibilities in this assignment: • Coordinate, lead, and project manage all communication activities for the Clients. • Understand Clients requirements and mindset, & align the team with their Objectives. • Conceptualize, implement and execute communication strategies, • Ensure 100% delivery in line with delivery Plans by working closely with the Project heads to develop appropriate strategies and ensure delivery against plans • Motivating the team to perform, training and guiding team to achieve their dreams, Capacity utilization of each resource accordingly, Conduct team building activities within the team. • Overall I own up the responsibility for project delivery ensuring Productivity & Quality. • Forecasting and Planning the sales periodically • Understanding customer needs & requirements and dynamically provide the best solutions & delight them. • Responsible for establishing strong institutional relations with clients • Responsible to train , Motivate teams and up skill them to deliver and achieve targets • Always had a positive mindset & Confident towards success. Key Achievements: • Handling Clients from RSVP Perspective. • Handled & worked on most challenging activities for key clients - SAP, Sas Forum, IBM, HP, Intel, Hitachi, IBM Rationals, Cisco, Telerik, Enterprise It Reach, CNBC, Bloomberg, Microsoft Techade, Msc Software, Autodesk, Etc/ingram, Novel Suse, Locuz, SAP Partner Events, High Bar Technologies, Sierce, Google Cloud Events, Dell Security Events/display/dwen/it Summits • Established a comprehensive Dealer network. • Achieved huge success in all INTEL All India events, successfully led ‘Audience generation & Webinars’ • Successfully achieved ‘DATA profiling’ targets for esteemed clients, Google, GSX, KPMG, Ingram • Creation of ‘Survey Matrix’ for Net app flash campaign and Ingram profiling Show less
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Education
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Bangalore University
Bachelor of Science - BS, Microbiology, General -
Sri Jayachamarajendra College Of Engineering
Diploma in Automobile - IMES -
St Joseph's Convent KGF
SSLC