Priya Snow

Media Manager, Paid Search at Mindstream Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Athens, Georgia, United States, GE
Languages
  • English -
  • Hindi Limited working proficiency

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Bio

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5.0

/5.0
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Chelsey Moon

While working at PureCars, I had the opportunity to observe Priya contribute amazing support to her team and clients. Through her hard work, she has developed a high degree of skill and knowledge across the digital marketing and advertising ecosystem. Aside from her knowledge and skill, her character qualities are what you look for in a team player. Those who worked closest with her would routinely describe her as eager to lend a hand and tackle difficult projects. Any organization would be lucky to have the opportunity to employ her.

Marissa Bohn

Priya came in on day 1 with a great attitude, quickly learned her role, and became an invaluable asset to our team at PureCars. She is a team player who is not afraid to jump into difficult projects head on and help out when needed. One thing I always admired about Priya was how quickly and efficiently she is able to complete her work. I always trusted Priya's ability to create, run, and optimize high quality Google Ads and Microsoft Advertising search campaigns. She is able to look at an account and quickly make recommendations to improve performance in a measurable way. Her insights were valuable to our team. I would recommend Priya to any employer who is looking for a top-quality candidate to manage their SEM campaigns.

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Credentials

  • Google Adwords: Search, Display, Mobile, Shopping, Analytics, Video
    Google
    Nov, 2019
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Manager, Paid Search
      • Jan 2022 - Present

    • United States
    • Design Services
    • 1 - 100 Employee
    • Paid Media Specialist
      • Mar 2020 - Dec 2021

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Performance Manager Paid Search
      • Oct 2017 - Feb 2020

      ▪ Create and manage paid search campaigns for both Google Ads and Microsoft Advertising accounts for PureCars clients ▪ Optimize for KPIs including increasing conversions & impression share, lowering CPA & CPCs, and achieving optimal pacing rates per client budget ▪ Own the A/B testing, segmented retargeting, traffic campaigns, creative assets and ad copy, and appropriate pixels and tags for each client served ▪ Write custom ad copy based upon client advertising goals and product requirements ▪ Manage daily client ad spend budgets to maximize performance and hit spending goals ▪ Analyze weekly paid search campaign performance reports and provide impactful optimization insights and strategies to sales and customer experience teams to share with clients ▪ Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constant-ly identify new marketing opportunities Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Project Manager
      • May 2015 - Apr 2017

      Verizon Wireless ISO team Created project timelines, according to the scope of the project. Created and executed project plans incorporating management of the Account, Solutions, Business Analysis, User Experience, Design, Development, and Quality Assurance in Atlanta and Costa Rica. Worked in both Waterfall (Verizon) and Agile (Moxie) methodologies. Worked in JIRA to assign tickets and keep track of work done by various departments. Coordinated grooming and planning/ iteration meetings with colleagues across departments, documented minutes and facilitated follow-up conversations when appropriate. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Setup Specialist
      • Jan 2014 - Jan 2015

      Configure project databases. Input data into the databases adhering to design specifications. Support online protocols and amendments. Perform a database configuration review and assist with validation of database specifications. Research problems, gather information, and liaise with lab colleagues to help ensure projects are set-up in line with established procedures and customer requirements. Update and maintain internal databases with generic project information and input project specific information, as directed (e.g., actions/issue log, status sheets and timelines). Maintain project documentation files that provide project status and escalation. Work through protocol questions, issues, escalations and changes with relevant senior coordinators (e.g. study specific) and managers. Keep Project Managers and other relevant staff informed of any issues that may affect the smooth running of the project. Coordinate meetings with relevant colleagues and internal departments (e.g. planning and handover meetings). Develop solutions for routine project related issues and problems, within a limited scope. Participate in local and global improvement projects as defined by the relevant process improvement management team. Participate in internal audits, as required. May have occasional, limited contact with study Sponsor(s) (e.g. exchanging factual information). Show less

    • Clinical Trials Assistant
      • Oct 2012 - Jan 2014

      Assist Clinical Team Lead (CTL) and Clinical Research Associates (CRAs) with accurately updating and maintaining clinical systems that track site compliance and performance within project timelines.Assist the clinical team in the preparation, handling, distribution, filing, and archiving of clinical documentation and reports according to the scope of work and standard operating procedures. Assist with periodic review of study files for accuracy and completeness.Assist CTLs with preparation, handling and distribution of Clinical Trial Supplies and maintenance of tracking information.Assist with the tracking and management of Case Report Forms (CRFs), queries and clinical data flow.Act as a central contact for the clinical team for designated project communications, correspondence and associated documentation. Show less

    • Retail
    • 700 & Above Employee
    • Certified Pharmacy Technician
      • Dec 2004 - Oct 2012

      Input prescription into NextGen. Dispense medication under the supervision of a pharmacist. Customer Service related questions. Ensure prescriptions are filled in a timely manner. Manage inventory and place orders for medications from wholesaler. Input prescription into NextGen. Dispense medication under the supervision of a pharmacist. Customer Service related questions. Ensure prescriptions are filled in a timely manner. Manage inventory and place orders for medications from wholesaler.

Education

  • Kennesaw State University
    Bachelor of Science (B.S.), Biology, General
    2003 - 2008

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