Priya Kataria
Director Strategic Marketing at ResearchnConsulting- Claim this Profile
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Bio
Alan Wortman
Priyaa was one of the "A" students in my UC Berkeley Extension Intro to Product Management and Marketing class this summer. It was clear from her weekly written assignments, class participation, and group project submissions that Priyaa understood the material and worked to apply it creatively. Priyaa provided strong leadership with a positive attitude to her group and her ideas were clearly articulated in writing and in person. It was a pleasure having Priyaa in the class. I am sure she will provide the same positive contribution wherever she goes next in her career.
Donna Milgram ▪ Recruit More Women to STEM/CTE
Priyaa developed powerful data-driven marketing dashboards for our organization that have enabled us to see more clearly the direction our marketing should take. For example, we switched a campaign’s focus from one target audience to another because of her analysis. We also learned that nearly half our sales come from repeat customers or colleague referrals and Priyaa came up with some excellent recommendations on how we can nurture this group, that we look forward to implementing. Priyaa hones in on the key information needed, develops dashboards to collect it, analyzes the information and recommends actionable strategies. Highly recommend
Alan Wortman
Priyaa was one of the "A" students in my UC Berkeley Extension Intro to Product Management and Marketing class this summer. It was clear from her weekly written assignments, class participation, and group project submissions that Priyaa understood the material and worked to apply it creatively. Priyaa provided strong leadership with a positive attitude to her group and her ideas were clearly articulated in writing and in person. It was a pleasure having Priyaa in the class. I am sure she will provide the same positive contribution wherever she goes next in her career.
Donna Milgram ▪ Recruit More Women to STEM/CTE
Priyaa developed powerful data-driven marketing dashboards for our organization that have enabled us to see more clearly the direction our marketing should take. For example, we switched a campaign’s focus from one target audience to another because of her analysis. We also learned that nearly half our sales come from repeat customers or colleague referrals and Priyaa came up with some excellent recommendations on how we can nurture this group, that we look forward to implementing. Priyaa hones in on the key information needed, develops dashboards to collect it, analyzes the information and recommends actionable strategies. Highly recommend
Alan Wortman
Priyaa was one of the "A" students in my UC Berkeley Extension Intro to Product Management and Marketing class this summer. It was clear from her weekly written assignments, class participation, and group project submissions that Priyaa understood the material and worked to apply it creatively. Priyaa provided strong leadership with a positive attitude to her group and her ideas were clearly articulated in writing and in person. It was a pleasure having Priyaa in the class. I am sure she will provide the same positive contribution wherever she goes next in her career.
Donna Milgram ▪ Recruit More Women to STEM/CTE
Priyaa developed powerful data-driven marketing dashboards for our organization that have enabled us to see more clearly the direction our marketing should take. For example, we switched a campaign’s focus from one target audience to another because of her analysis. We also learned that nearly half our sales come from repeat customers or colleague referrals and Priyaa came up with some excellent recommendations on how we can nurture this group, that we look forward to implementing. Priyaa hones in on the key information needed, develops dashboards to collect it, analyzes the information and recommends actionable strategies. Highly recommend
Alan Wortman
Priyaa was one of the "A" students in my UC Berkeley Extension Intro to Product Management and Marketing class this summer. It was clear from her weekly written assignments, class participation, and group project submissions that Priyaa understood the material and worked to apply it creatively. Priyaa provided strong leadership with a positive attitude to her group and her ideas were clearly articulated in writing and in person. It was a pleasure having Priyaa in the class. I am sure she will provide the same positive contribution wherever she goes next in her career.
Donna Milgram ▪ Recruit More Women to STEM/CTE
Priyaa developed powerful data-driven marketing dashboards for our organization that have enabled us to see more clearly the direction our marketing should take. For example, we switched a campaign’s focus from one target audience to another because of her analysis. We also learned that nearly half our sales come from repeat customers or colleague referrals and Priyaa came up with some excellent recommendations on how we can nurture this group, that we look forward to implementing. Priyaa hones in on the key information needed, develops dashboards to collect it, analyzes the information and recommends actionable strategies. Highly recommend
Experience
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ResearchnConsulting
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India
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Research Services
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1 - 100 Employee
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Director Strategic Marketing
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Sep 2021 - Present
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IKIGAI
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France
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IT Services and IT Consulting
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1 - 100 Employee
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Managing Partner
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Aug 2018 - Aug 2020
MP - Account Management, Marketing & Creatives at IKIGAI, a boutique firm offering below the line marketing, experience planning and management for luxury brands. MP - Account Management, Marketing & Creatives at IKIGAI, a boutique firm offering below the line marketing, experience planning and management for luxury brands.
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IWITTS
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Spain
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Consultant - Marketing Manager
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Jan 2016 - May 2017
Designed a specific Marketing campaign for B2B lead generation and conversion. Managing content calendar and day to day social media visual and content deliverables and activities on platforms including Facebook, Twitter, LinkedIn, and Email. Created a Marketing guideline handbook for the trainers. Actively participated in trainings and product development for all events and trainings. Designed a specific Marketing campaign for B2B lead generation and conversion. Managing content calendar and day to day social media visual and content deliverables and activities on platforms including Facebook, Twitter, LinkedIn, and Email. Created a Marketing guideline handbook for the trainers. Actively participated in trainings and product development for all events and trainings.
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Category Manager
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Sep 2013 - Jan 2015
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Manager Buying & Merchandising
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Aug 2011 - Nov 2012
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Arvind Brands
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India
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Retail Apparel and Fashion
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1 - 100 Employee
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Buyer and Planner for Energie
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Sep 2010 - Jul 2011
•Have been a part of Core team for Launch of Energie in India. •Handling all formats, i.e. Retail, LFS and Trade. •Opened 18 Stores in duration of one and half month (Mid Oct – Nov 2010). •Guiding the Product team to tweak the line as per India Market. •Pre- Buying , Buying and post Buying Analysis and deciding the Range for Energie. •Sell thru’s and Inventory control across all Point of sales. •Successfully Introduced the Brand to all major retailers and achieved the booking targets for Autumn Winter 2011 Roadshow. • Have contributed substantially to all Brand building exercises i.e. Lakme Fashion Week , Mumbai – Energie Launch. • Coordinating between the Brand (Energie – Sixty Group) and various other departments in the Organization. •Involved in Brand positioning and strategy. •Store and capacity planning, and ensuring Global VM Standards.
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Madura Garments
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India
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Textile Manufacturing
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1 - 100 Employee
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Buyer for Allen Solly
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Sep 2008 - Sep 2010
•Responsible for NSV budgets and secondary sales. •Streamlined the planning and buying process for LFS (Large format Stores) •Control of Inventory across all chains by controlling the production using a monthwise rolling plan for the inventory. •Co-ordination with the external buyers of different channels. •Setting up a Marketing calendar and selling plan for the season. •To ensure that SIS integrity is maiantained across all counters and Chains. •Studying competition in terms of business as well as product and take necessary action. •To provide product feedback through Buying Pack and Monthly Sell Thru‘s. •To design Option planning, Drop planning, Replenishment models for different channels as per their systems. •Pilot runs for the New Products and liquidation of the slow sellers. •To provide staff training and product brief to all the LFS staff. •To provide Visual Merchandising direction for the counters and set up mock Stores for each Drop. •Analysis of All the stores with respect to sales, stock and availability of product. •Doing a Gap Analysis for LFS and sharing the same with the product team .
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Landmark Group
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United Arab Emirates
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Retail
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700 & Above Employee
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Assistant Buyer
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Jun 2007 - Aug 2008
•Have designed and coordinated all launch events and press releases with the Marketing Department. •Planning and execution of all promotional activities with team support. •Analysis of 1) All stores on a regular basis with respect to sales, stock sell through and action on the same. 2) Range Success and Learnings. •To ensure that VM and store settings are as per the global standards. •To build capacity plan in terms of Options and Stock for each Store. •Costing and recommendations for pricing (To price product in a season so as to maximize the profits). •Market analysis in terms of competition and historical data and its application in the Buying Process. •Building Range plan, option plan and outlet plan for each season for Buying. •Contribute critically to the Product development by monitoring the Brand on Parameters of fit, quality and value addition. •Coordinating between the Brand (Madrid) and various other departments in the Organization.
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Education
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2016 - 2017
University of California, Berkeley
Marketing -
2005 - 2007
National Institute of Fashion Technology
PGPFMS, Apparel ,Fashion and Retail Management
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