Priya Anand
Digital Marketing Supervisor at Key Difference- Claim this Profile
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English -
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Tamil -
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French -
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Bio
Credentials
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SMO
Red Cherry Media HoldingsApr, 2011- Nov, 2024
Experience
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KEY Difference
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United Arab Emirates
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Blockchain Services
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1 - 100 Employee
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Digital Marketing Supervisor
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May 2014 - Present
1.Being in charge of managing and supervising all the marketing, advertising and promotion activities as well as the employees performing the same; 2.Conducting market researches and assigning goals to the research teams; 3.Performing analysis of customer behavior, market condition and competition situation from the collected data; 4.Developing and executing marketing campaigns for new projects, product launches and activities; 5.Evaluating the outcome of marketing plans, projects; 6.Evaluating the performance of marketing staffs; 7.Managing the budget for marketing department; 8.Developing pricing policy and submitting to the board; 9.Providing support in working with public media and advertising firms. Manage marketing campaign strategy and content development and delivery across multiple web sites and other digital channels. 10.Partner with digital intelligence/analytics team to create and measure, analyze and optimize marketing related content performance in the various digital communication channels and provide insights and key learnings to affiliated teams. 11.Partner with the User Experience team on the management and evolution of digital branding elements that are incorporated across all of our digital properties. 12.Contribute to thought leadership for digital communications strategy. 13.Ensure appropriate planning and resources are in place to accomplish goals. 14.Ensure digital communication projects/programs are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels. Show less
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Digital Media Marketer
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Jul 2012 - Apr 2014
*Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns *Design, build and maintain our social media presence *Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) *Identify trends and insights, and optimize spend and performance based on the insights *Brainstorm new and creative growth strategies *Plan, execute, and measure experiments and conversion tests *Collaborate with internal teams to create landing pages and optimize user experience *Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points *Instrument conversion points and optimize user funnels *Collaborate with agencies and other vendor partners *Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less
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SEO Strategist
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Apr 2010 - Jul 2012
The Search Engine Optimization Strategist will work with their clients and an account manager to audit the client’s existing SEO and social activities. Based on this audit, the SEO Strategist will define the program’s goals, strategies and tactics. The SEO Strategist will identify target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. The Strategist will track and report on the success of the engagement, providing monthly optimization recommendations. This role does not include design or development implementation. A successful candidate will have a demonstrated history of conducting SEO optimization recommendations for clients, either in-house, on a consultant basis or as part of an agency. This is a client-facing position. The SEO Strategist is not responsible for new business development activities. They are responsible, along with the Account Manager, for the success of their clients’ campaigns and for achieving top client satisfaction ratings. The client’s SEO results are directly tied to the SEO Strategist’s quarterly and annual reviews. This position requires a candidate that excels in client service, SEO knowledge, data analysis, project management, and balancing established processes with creative thinking. Successful applicants will be proactive, detail-oriented, and enthusiastic. The SEO Strategist is a professional that wants to work in client-success focused, team oriented environment. Show less
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Education
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2008 - 2010
Ethiraj College for Women, Chennai
Master of Business Administration (M.B.A.), Business Administration and Management, General -
2005 - 2008
Dr. MGR Janaki College of Artd and Science for Women
Bachelor of Business Administration (B.B.A.), Business/Commerce, General
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