Paid Media Strategist

• Jan 2023 - Present

Digital Media Analyst, Strategic Growth

• Jun 2022 - Dec 2022

• Full campaign setup, optimization on paid digital advertising networks including Facebook, Yahoo, MSN, Nextdoor, and Pocket • Manage client monthly budgets across various networks • Work directly with clients to define KPIs and execute key ad campaign optimizations • Conduct analysis that results in actionable insights and data-driven recommendations • Full campaign setup, optimization on paid digital advertising networks including Facebook, Yahoo, MSN, Nextdoor, and Pocket • Manage client monthly budgets across various networks • Work directly with clients to define KPIs and execute key ad campaign optimizations • Conduct analysis that results in actionable insights and data-driven recommendations

Interim Social Media Manager

• Feb 2022 - May 2022

• Managed all aspects of company Instagram account with following over 50k• Created and planned unique content to be shared each week that appealed to key demographics• Defined KPI’s for each type of content and monitor success of both organic posts and paid advertisements

Marketing and Growth Intern

• May 2021 - May 2022

• Analyzed key marketing data regarding consumer usage, feedback, and possible platform improvements• Curated client content for direct use in app• Full development, launch and management of brand ambassador program, CobbleU

Campus President

• Apr 2021 - May 2022

Co-founder of the Fordham University Chapter seeking to change the conversation around mental health and implement changes on campus Co-founder of the Fordham University Chapter seeking to change the conversation around mental health and implement changes on campus

Server

• Nov 2016 - May 2022

Marketing Analyst and Graphic Designer

• Nov 2020 - Jan 2021

• Created weekly written, static, and video content for multiple projects and planned content distribution across social channels • Defined important social media KPI’s and reported on impact metrics & ROI for every campaign • Drafted various creatives, from logos to pitch decks • Created weekly written, static, and video content for multiple projects and planned content distribution across social channels • Defined important social media KPI’s and reported on impact metrics & ROI for every campaign • Drafted various creatives, from logos to pitch decks

Manager

• Jul 2020 - Jan 2021

• Managed Italian restaurant featured in the New York Times; oversaw restaurant operations including 10+ employees, indoor dining, and takeout and delivery orders across 5 platforms • Closed out checks and ensure all payments and tips are accounted for at the end of each shift • Proposed, created, and implemented a contactless QR code menu to reduce operation costs and increase efficiency • Managed Italian restaurant featured in the New York Times; oversaw restaurant operations including 10+ employees, indoor dining, and takeout and delivery orders across 5 platforms • Closed out checks and ensure all payments and tips are accounted for at the end of each shift • Proposed, created, and implemented a contactless QR code menu to reduce operation costs and increase efficiency

Event Coordinator

• Nov 2019 - Jan 2021

• Acted as a liaison between J&L and clients at various high-end car dealerships and compiled event data after each event • Acted as a liaison between J&L and clients at various high-end car dealerships and compiled event data after each event