Experience

LEAP India

• India
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Marketing Manager

  • Apr 2021 - Present

  - Developing and Implementing Communication Plan: Designing annual and quarterly 360 - Degree communication plan aimed at improved brand visibility (Print, Digital, and On-Ground) and implementing the same as per the brand proposition and tracking its completion targeting the B2C and B2B segment - Management of Digital, BTL and PR Activities: Conceptualized and executed Digital, PR Events, Exhibitions and Print Media. - Visibility Management and Visual Merchandising:… Show more - Developing and Implementing Communication Plan: Designing annual and quarterly 360 - Degree communication plan aimed at improved brand visibility (Print, Digital, and On-Ground) and implementing the same as per the brand proposition and tracking its completion targeting the B2C and B2B segment - Management of Digital, BTL and PR Activities: Conceptualized and executed Digital, PR Events, Exhibitions and Print Media. - Visibility Management and Visual Merchandising: Identifying opportunities implementing effective branding as per guidelines. - Research: Undertaking research to understand brand health, consideration and affinity. - Marketing Collateral Creation and Management: Conceptualized and co-created traditional as well as non-traditional collateral to help sales team achieve the sales targets. - Managing Budgets: Ensuring budget allocation and adherence across marketing initiatives. - Competitive Tracking: Continuous tracking of competitive activity in B2B and B2C segments. - Agency Management: Appointed and managed several agencies for Digital, BTL and PR activities. - Strategic Partnerships: Identifying and developing partnerships with third parties to meet strategic objectives. - Profile building: Profile building of the CEO to position him as the thought leader in the industry. - CSR Activity: Acting as a company’s ‘conscience’, championing and developing the ethical, environmental-friendly, and community-minded side of a business which involves creating links between a business and the community, raising positive awareness of the organisation's commitment to sustainable social responsibility. - PR Activity: Coordinating all public relations activities, developing marketing communications plan including strategy, goals, budget and tactics and developing a media relations strategy, seeking high-level placements in print, broadcast and online media. Show less - Developing and Implementing Communication Plan: Designing annual and quarterly 360 - Degree communication plan aimed at improved brand visibility (Print, Digital, and On-Ground) and implementing the same as per the brand proposition and tracking its completion targeting the B2C and B2B segment - Management of Digital, BTL and PR Activities: Conceptualized and executed Digital, PR Events, Exhibitions and Print Media. - Visibility Management and Visual Merchandising:… Show more - Developing and Implementing Communication Plan: Designing annual and quarterly 360 - Degree communication plan aimed at improved brand visibility (Print, Digital, and On-Ground) and implementing the same as per the brand proposition and tracking its completion targeting the B2C and B2B segment - Management of Digital, BTL and PR Activities: Conceptualized and executed Digital, PR Events, Exhibitions and Print Media. - Visibility Management and Visual Merchandising: Identifying opportunities implementing effective branding as per guidelines. - Research: Undertaking research to understand brand health, consideration and affinity. - Marketing Collateral Creation and Management: Conceptualized and co-created traditional as well as non-traditional collateral to help sales team achieve the sales targets. - Managing Budgets: Ensuring budget allocation and adherence across marketing initiatives. - Competitive Tracking: Continuous tracking of competitive activity in B2B and B2C segments. - Agency Management: Appointed and managed several agencies for Digital, BTL and PR activities. - Strategic Partnerships: Identifying and developing partnerships with third parties to meet strategic objectives. - Profile building: Profile building of the CEO to position him as the thought leader in the industry. - CSR Activity: Acting as a company’s ‘conscience’, championing and developing the ethical, environmental-friendly, and community-minded side of a business which involves creating links between a business and the community, raising positive awareness of the organisation's commitment to sustainable social responsibility. - PR Activity: Coordinating all public relations activities, developing marketing communications plan including strategy, goals, budget and tactics and developing a media relations strategy, seeking high-level placements in print, broadcast and online media. Show less



Leo Burnett

• 1 - 100 Employee

• Brand Services Director

  • Jun 2017 - Nov 2020

  - Serviced and Coordinated with Hindustan Petroleum Corporation Ltd SBUs (Lubes, Retail, Aviation, Gas, and Refinery) to understand their business cycle & create campaigns to enhance brand/product visibility with focus on demand generation marketing activities - Offered end-to-end marketing solutions to address business concerns focusing on core business objectives including P&L Management, Marketing Strategies, Brand Management and campaign management. - Creating excitement… Show more - Serviced and Coordinated with Hindustan Petroleum Corporation Ltd SBUs (Lubes, Retail, Aviation, Gas, and Refinery) to understand their business cycle & create campaigns to enhance brand/product visibility with focus on demand generation marketing activities - Offered end-to-end marketing solutions to address business concerns focusing on core business objectives including P&L Management, Marketing Strategies, Brand Management and campaign management. - Creating excitement around brand through innovative & differentiated activations for customer engagement and association with various agencies for creative development, media, outdoor, print & production, PR, events, and advertisement shoots - Managed content development for internal & external communication material such as newsletter, advertisements, banners, standees, backdrop, posters, briefing documents, invites, mailers, corporate films and so on - Designed comprehensive media strategy using marketing techniques for increasing visibility, membership and traffic; analyzed industry trends and identified suitable offerings. PROJECT HIGHLIGHTS: - HP Lube Rebranding, product rebranding followed by Pan India product launch campaign, Ad campaign and on-ground activation - Retail Marketing and Trade marketing for HP Lube division - Pan India outlet branding, Sales promotion at 5000 outlets - Product launch & on ground promotion in Myanmar and Nepal - Loyalty program for Retailers and Mechanics - Handled Facebook page for HPCL - Myanmar Show less - Serviced and Coordinated with Hindustan Petroleum Corporation Ltd SBUs (Lubes, Retail, Aviation, Gas, and Refinery) to understand their business cycle & create campaigns to enhance brand/product visibility with focus on demand generation marketing activities - Offered end-to-end marketing solutions to address business concerns focusing on core business objectives including P&L Management, Marketing Strategies, Brand Management and campaign management. - Creating excitement… Show more - Serviced and Coordinated with Hindustan Petroleum Corporation Ltd SBUs (Lubes, Retail, Aviation, Gas, and Refinery) to understand their business cycle & create campaigns to enhance brand/product visibility with focus on demand generation marketing activities - Offered end-to-end marketing solutions to address business concerns focusing on core business objectives including P&L Management, Marketing Strategies, Brand Management and campaign management. - Creating excitement around brand through innovative & differentiated activations for customer engagement and association with various agencies for creative development, media, outdoor, print & production, PR, events, and advertisement shoots - Managed content development for internal & external communication material such as newsletter, advertisements, banners, standees, backdrop, posters, briefing documents, invites, mailers, corporate films and so on - Designed comprehensive media strategy using marketing techniques for increasing visibility, membership and traffic; analyzed industry trends and identified suitable offerings. PROJECT HIGHLIGHTS: - HP Lube Rebranding, product rebranding followed by Pan India product launch campaign, Ad campaign and on-ground activation - Retail Marketing and Trade marketing for HP Lube division - Pan India outlet branding, Sales promotion at 5000 outlets - Product launch & on ground promotion in Myanmar and Nepal - Loyalty program for Retailers and Mechanics - Handled Facebook page for HPCL - Myanmar Show less



Hansa Events (India) (RK Swamy BBDO division)

• Sr. Associate - Client Servicing

  • Apr 2015 - May 2017

  Led the rural campaign “Khushiyon Ki Doli” of Hindustan Unilever for 50 districts in Maharashtra - Collaborated for Digital & on-ground campaign for Colors TV for the serial “Nagin” - Gold Drop Oil - Product Launched at Hyderabad, followed by on ground promotion and Digital Campaign - Devised and managed multiple campaign for HPCL in 2017 including conceptualization, planning and execution of all the projects - Understand the target markets, including industry, company, project… Show more Led the rural campaign “Khushiyon Ki Doli” of Hindustan Unilever for 50 districts in Maharashtra - Collaborated for Digital & on-ground campaign for Colors TV for the serial “Nagin” - Gold Drop Oil - Product Launched at Hyderabad, followed by on ground promotion and Digital Campaign - Devised and managed multiple campaign for HPCL in 2017 including conceptualization, planning and execution of all the projects - Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients - Collaborate with Management, design, tech & other teams to ensure that proposals, deliverables requirements are met - Maintain relationships with current clients and identify new prospects within the area you have been assigned - Possess a strong understanding of our products, our competition in the industry and positioning Show less Led the rural campaign “Khushiyon Ki Doli” of Hindustan Unilever for 50 districts in Maharashtra - Collaborated for Digital & on-ground campaign for Colors TV for the serial “Nagin” - Gold Drop Oil - Product Launched at Hyderabad, followed by on ground promotion and Digital Campaign - Devised and managed multiple campaign for HPCL in 2017 including conceptualization, planning and execution of all the projects - Understand the target markets, including industry, company, project… Show more Led the rural campaign “Khushiyon Ki Doli” of Hindustan Unilever for 50 districts in Maharashtra - Collaborated for Digital & on-ground campaign for Colors TV for the serial “Nagin” - Gold Drop Oil - Product Launched at Hyderabad, followed by on ground promotion and Digital Campaign - Devised and managed multiple campaign for HPCL in 2017 including conceptualization, planning and execution of all the projects - Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients - Collaborate with Management, design, tech & other teams to ensure that proposals, deliverables requirements are met - Maintain relationships with current clients and identify new prospects within the area you have been assigned - Possess a strong understanding of our products, our competition in the industry and positioning Show less



Vibgyor Brand Services Pvt Ltd

• Sr.Client Servicing Executive

  • Aug 2014 - Apr 2015

  - Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets - Identifying opportunities for new business development through following up on leads and conducting research on target clients - New business generation by meeting potential clients to understand needs and providing relevant solutions - Managing the sales process to close new business… Show more - Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets - Identifying opportunities for new business development through following up on leads and conducting research on target clients - New business generation by meeting potential clients to understand needs and providing relevant solutions - Managing the sales process to close new business opportunities - Building strong relationships with the existing portfolio of clients - Understand the needs of your customers and be able to respond effectively, think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business - Meeting and exceeding weekly and monthly activity and revenue targets. Show less - Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets - Identifying opportunities for new business development through following up on leads and conducting research on target clients - New business generation by meeting potential clients to understand needs and providing relevant solutions - Managing the sales process to close new business… Show more - Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets - Identifying opportunities for new business development through following up on leads and conducting research on target clients - New business generation by meeting potential clients to understand needs and providing relevant solutions - Managing the sales process to close new business opportunities - Building strong relationships with the existing portfolio of clients - Understand the needs of your customers and be able to respond effectively, think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business - Meeting and exceeding weekly and monthly activity and revenue targets. Show less



Six Inches Communication Pvt. Ltd.

• Senior Account Executive

  • Apr 2013 - Jul 2014

  - Responsible to develop formats, policies and procedures to improve the quality of assignments and reports. - Responsible for the overall management of accounts, audit and back office operations of GITPAC. - To train, guide, and develop the team to handle the assignments in a highly professional manner and provide value addition to all our clients. - Strong support to senior management to accomplish the organizational objectives, short as well as long term. - Monitor the team… Show more - Responsible to develop formats, policies and procedures to improve the quality of assignments and reports. - Responsible for the overall management of accounts, audit and back office operations of GITPAC. - To train, guide, and develop the team to handle the assignments in a highly professional manner and provide value addition to all our clients. - Strong support to senior management to accomplish the organizational objectives, short as well as long term. - Monitor the team effectively and create opportunities for them to grow professionally. Show less - Responsible to develop formats, policies and procedures to improve the quality of assignments and reports. - Responsible for the overall management of accounts, audit and back office operations of GITPAC. - To train, guide, and develop the team to handle the assignments in a highly professional manner and provide value addition to all our clients. - Strong support to senior management to accomplish the organizational objectives, short as well as long term. - Monitor the team… Show more - Responsible to develop formats, policies and procedures to improve the quality of assignments and reports. - Responsible for the overall management of accounts, audit and back office operations of GITPAC. - To train, guide, and develop the team to handle the assignments in a highly professional manner and provide value addition to all our clients. - Strong support to senior management to accomplish the organizational objectives, short as well as long term. - Monitor the team effectively and create opportunities for them to grow professionally. Show less



The Edge Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Client Servicing Executive

  • Apr 2012 - Apr 2013

  - Work in a fast-paced environment and effectively process all pertinent data in CRM portals - Reply to clients promptly and professionally - Operate under pressure while maintaining the highest level of quality - Follow up with customer requests and ensure that a high-quality service is provided - Accountable for all assigned tasks and working with the team to fulfil daily targets and deadlines - Understand client deliverables procedures and guidelines - Should be able to… Show more - Work in a fast-paced environment and effectively process all pertinent data in CRM portals - Reply to clients promptly and professionally - Operate under pressure while maintaining the highest level of quality - Follow up with customer requests and ensure that a high-quality service is provided - Accountable for all assigned tasks and working with the team to fulfil daily targets and deadlines - Understand client deliverables procedures and guidelines - Should be able to learn new processes as needed and have the ability to influence team members to deliver results - Flexible to work in shift requirements (Australian Time Zone Show less - Work in a fast-paced environment and effectively process all pertinent data in CRM portals - Reply to clients promptly and professionally - Operate under pressure while maintaining the highest level of quality - Follow up with customer requests and ensure that a high-quality service is provided - Accountable for all assigned tasks and working with the team to fulfil daily targets and deadlines - Understand client deliverables procedures and guidelines - Should be able to… Show more - Work in a fast-paced environment and effectively process all pertinent data in CRM portals - Reply to clients promptly and professionally - Operate under pressure while maintaining the highest level of quality - Follow up with customer requests and ensure that a high-quality service is provided - Accountable for all assigned tasks and working with the team to fulfil daily targets and deadlines - Understand client deliverables procedures and guidelines - Should be able to learn new processes as needed and have the ability to influence team members to deliver results - Flexible to work in shift requirements (Australian Time Zone Show less



Procam International Limited

• India
• Spectator Sports
• 1 - 100 Employee

• PR Intern

  • Dec 2011 - Feb 2012

  - Monitoring news and media platforms for mentions of the organization, its clients, or relevant industry trends. This includes tracking media coverage and compiling reports. - Assisting in the creation of press releases, media pitches, blog posts, social media content, and other written materials. This may involve conducting research, drafting content, and proofreading. - Supporting the PR team in building and maintaining relationships with journalists, reporters, and media outlets. This… Show more - Monitoring news and media platforms for mentions of the organization, its clients, or relevant industry trends. This includes tracking media coverage and compiling reports. - Assisting in the creation of press releases, media pitches, blog posts, social media content, and other written materials. This may involve conducting research, drafting content, and proofreading. - Supporting the PR team in building and maintaining relationships with journalists, reporters, and media outlets. This can include researching and updating media contact lists, distributing press releases, and responding to media inquiries. - Assisting in the planning, coordination, and execution of PR events, such as press conferences, product launches, and media briefings. This may involve logistical tasks, such as venue coordination, invitation management, and on-site event support. - Assisting in managing and monitoring social media accounts, including creating and scheduling posts, engaging with followers, and analyzing social media metrics. - Conducting research on industry trends, competitors, and target audiences to support PR campaigns and strategies. This may involve analyzing data, compiling reports, and providing insights to the PR team. - Assisting with administrative tasks, such as organizing files, maintaining databases, managing calendars, and scheduling meetings or appointments. - Collaborating with team members and providing support as needed across various PR projects and initiatives. This may include assisting with media outreach, coordinating interviews, or preparing media kits. - Actively seeking opportunities to learn and grow within the PR field, staying updated on industry trends, and gaining familiarity with PR tools and software. Show less - Monitoring news and media platforms for mentions of the organization, its clients, or relevant industry trends. This includes tracking media coverage and compiling reports. - Assisting in the creation of press releases, media pitches, blog posts, social media content, and other written materials. This may involve conducting research, drafting content, and proofreading. - Supporting the PR team in building and maintaining relationships with journalists, reporters, and media outlets. This… Show more - Monitoring news and media platforms for mentions of the organization, its clients, or relevant industry trends. This includes tracking media coverage and compiling reports. - Assisting in the creation of press releases, media pitches, blog posts, social media content, and other written materials. This may involve conducting research, drafting content, and proofreading. - Supporting the PR team in building and maintaining relationships with journalists, reporters, and media outlets. This can include researching and updating media contact lists, distributing press releases, and responding to media inquiries. - Assisting in the planning, coordination, and execution of PR events, such as press conferences, product launches, and media briefings. This may involve logistical tasks, such as venue coordination, invitation management, and on-site event support. - Assisting in managing and monitoring social media accounts, including creating and scheduling posts, engaging with followers, and analyzing social media metrics. - Conducting research on industry trends, competitors, and target audiences to support PR campaigns and strategies. This may involve analyzing data, compiling reports, and providing insights to the PR team. - Assisting with administrative tasks, such as organizing files, maintaining databases, managing calendars, and scheduling meetings or appointments. - Collaborating with team members and providing support as needed across various PR projects and initiatives. This may include assisting with media outreach, coordinating interviews, or preparing media kits. - Actively seeking opportunities to learn and grow within the PR field, staying updated on industry trends, and gaining familiarity with PR tools and software. Show less