Manager - Media Marketing Communications

• Dec 2022 - Jul 2023

Public Relations Manager

• Dec 2020 - Dec 2022

Pritha worked actively in the field of Public Relations to help DPSR University establish its brand, leading to building top of the mind brand awareness among various current and prospective stakeholders of the organization. Apart from engaging in media related activities, she creates stories for establishing successful communications (external and internal) strategies for entities directly or indirectly related to the organization. Pritha worked actively in the field of Public Relations to help DPSR University establish its brand, leading to building top of the mind brand awareness among various current and prospective stakeholders of the organization. Apart from engaging in media related activities, she creates stories for establishing successful communications (external and internal) strategies for entities directly or indirectly related to the organization.

Manager

• Jul 2016 - Jul 2019

Pritha, during her stint in ICICI Bank, is fostering healthy, professional, and quality relationship with business clients. In this continuously evolving domain, Pritha has come across, as well as successfully dealt with the nitty gritty of internal and external communication with various stakeholders of the organization. Pritha, during her stint in ICICI Bank, is fostering healthy, professional, and quality relationship with business clients. In this continuously evolving domain, Pritha has come across, as well as successfully dealt with the nitty gritty of internal and external communication with various stakeholders of the organization.

Business Development Executive

• Sep 2014 - Jun 2016

While working at the budding startup still looking to gain ground, Pritha worked to bring alive live eCommerce platform to help brick and mortar sports and fitness retailers sell their goods to online buyers. Along with the given core assignments, she also delved into deeper market research into sports and fitness industry to bring out its usage in her current work assignments. She laid out a project plan that involved resource allocation to carry out supply and distribution of goods to the… Show more While working at the budding startup still looking to gain ground, Pritha worked to bring alive live eCommerce platform to help brick and mortar sports and fitness retailers sell their goods to online buyers. Along with the given core assignments, she also delved into deeper market research into sports and fitness industry to bring out its usage in her current work assignments. She laid out a project plan that involved resource allocation to carry out supply and distribution of goods to the online buyers from the associated dealers, keeping in mind all the stakeholders involved in the process. Show less While working at the budding startup still looking to gain ground, Pritha worked to bring alive live eCommerce platform to help brick and mortar sports and fitness retailers sell their goods to online buyers. Along with the given core assignments, she also delved into deeper market research into sports and fitness industry to bring out its usage in her current work assignments. She laid out a project plan that involved resource allocation to carry out supply and distribution of goods to the… Show more While working at the budding startup still looking to gain ground, Pritha worked to bring alive live eCommerce platform to help brick and mortar sports and fitness retailers sell their goods to online buyers. Along with the given core assignments, she also delved into deeper market research into sports and fitness industry to bring out its usage in her current work assignments. She laid out a project plan that involved resource allocation to carry out supply and distribution of goods to the online buyers from the associated dealers, keeping in mind all the stakeholders involved in the process. Show less

Consultant

• May 2014 - Aug 2014

During her time in Deloitte India, Pritha learned to develop technical proposals for upcoming public private partnership projects in the water and sanitation domain, in collaboration with state governments and world bodies. The bidding and pre-bidding stages of projects were successfully managed with necessary due diligence. Moreover, primary and secondary research were conducted in the water sector, synergizing with renowned international institutions such as World Bank. During her time in Deloitte India, Pritha learned to develop technical proposals for upcoming public private partnership projects in the water and sanitation domain, in collaboration with state governments and world bodies. The bidding and pre-bidding stages of projects were successfully managed with necessary due diligence. Moreover, primary and secondary research were conducted in the water sector, synergizing with renowned international institutions such as World Bank.

MBA Summer Intern

• 2013 - 2013

As a summer trainee in Lenovo, Pritha was responsible for conducting thorough research on the Premium Notebooks segment in Delhi market. In this retail opportunity, she interacted with trade and additionally, explored the tier 2 and tier 3 stores for a competitive analysis with brands such as Sony, HP, and Dell. As a summer trainee in Lenovo, Pritha was responsible for conducting thorough research on the Premium Notebooks segment in Delhi market. In this retail opportunity, she interacted with trade and additionally, explored the tier 2 and tier 3 stores for a competitive analysis with brands such as Sony, HP, and Dell.

Editorial Intern

• 2013 - 2013

During her time at The Alternative, Pritha's job revolved around writing on topics such as lifestyle, business, and society. The content of the articles she wrote included data analysis(bar charts and graphs) conducted after thorough primary and secondary research. Other than that, she handled the back-end editorial and outreach process. She worked as a part of content production, editorial and outreach team wherein she proofread the incoming content, carried out article layout design, image… Show more During her time at The Alternative, Pritha's job revolved around writing on topics such as lifestyle, business, and society. The content of the articles she wrote included data analysis(bar charts and graphs) conducted after thorough primary and secondary research. Other than that, she handled the back-end editorial and outreach process. She worked as a part of content production, editorial and outreach team wherein she proofread the incoming content, carried out article layout design, image and illustration design, slideshows/audio-visual format preparation and prepared content for web-readiness including categorizing, indexing, keyword optimization and tagging. Show less During her time at The Alternative, Pritha's job revolved around writing on topics such as lifestyle, business, and society. The content of the articles she wrote included data analysis(bar charts and graphs) conducted after thorough primary and secondary research. Other than that, she handled the back-end editorial and outreach process. She worked as a part of content production, editorial and outreach team wherein she proofread the incoming content, carried out article layout design, image… Show more During her time at The Alternative, Pritha's job revolved around writing on topics such as lifestyle, business, and society. The content of the articles she wrote included data analysis(bar charts and graphs) conducted after thorough primary and secondary research. Other than that, she handled the back-end editorial and outreach process. She worked as a part of content production, editorial and outreach team wherein she proofread the incoming content, carried out article layout design, image and illustration design, slideshows/audio-visual format preparation and prepared content for web-readiness including categorizing, indexing, keyword optimization and tagging. Show less

Software Engineer

• 2010 - 2012

While at CSC, Pritha worked in the insurance sector for Axa Equitable Life Insurance. In this portfolio, live insurance policies designed for different groups of customers were being implemented in the legacy systems to check for discrepancies in financial calculations such as premium calculation. The policies were run in mainframe computers and okayed if the simulation was successful. While at CSC, Pritha worked in the insurance sector for Axa Equitable Life Insurance. In this portfolio, live insurance policies designed for different groups of customers were being implemented in the legacy systems to check for discrepancies in financial calculations such as premium calculation. The policies were run in mainframe computers and okayed if the simulation was successful.