Experience

Belkin

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sr. Marketing Manager

  • Jan 2022 - Present

  United Arab Emirates

• Marketing Manager EMEA

  • Apr 2014 - Feb 2022

  Dubai Integrated Marketing Manager – Middle East, Africa & Turkey • Development for overall marketing strategy for Middle East & Africa given the market challenges • Liase with global teams in US & Europe to ensure all communication as per brand guidelines. • Executing Go-To-Market strategy for every single sku that launches in the market. • Propose and develop promotions based on stock level, estimated ROI • Work in tandem with the sales to ensure visibility among partners & end… Show more Integrated Marketing Manager – Middle East, Africa & Turkey • Development for overall marketing strategy for Middle East & Africa given the market challenges • Liase with global teams in US & Europe to ensure all communication as per brand guidelines. • Executing Go-To-Market strategy for every single sku that launches in the market. • Propose and develop promotions based on stock level, estimated ROI • Work in tandem with the sales to ensure visibility among partners & end users • Organizing important trade shows like -Gitex, IFA, Distree, among others



Lals Group

• Retail
• 700 & Above Employee

• Asst. Manager Marketing

  • Jun 2011 - Mar 2014

  Dubai Managing brand development and working on communication strategy for an effective implementation of campaigns in ATL, BTL, and Online platforms. Responsibilities: • Brand building and brand promotion ideas to boost sales & drive footfall • Liaison with agency partners and maintaining an excellent relationship for smooth functioning of jobs. • Execution of events and promotions such as the Dubai Shopping festival & Summer Surprises among others • Spearheaded promotional efforts… Show more Managing brand development and working on communication strategy for an effective implementation of campaigns in ATL, BTL, and Online platforms. Responsibilities: • Brand building and brand promotion ideas to boost sales & drive footfall • Liaison with agency partners and maintaining an excellent relationship for smooth functioning of jobs. • Execution of events and promotions such as the Dubai Shopping festival & Summer Surprises among others • Spearheaded promotional efforts for launch of the brand onto Social Media (Facebook, Twitter & YouTube) • Coordination with internal departments for smooth functioning of events and activities • Managing marketing budgets for effective allocation towards various functions. • Market monitoring for an understanding on competitive trends to design strategies Show less



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Manager Media Planning/Client Servicing

  • May 2009 - May 2011

  Mumbai Media Planning solutions for various clients including Volkswagen Group Sales India Pvt. Ltd, Mahindra & Mahindra, HUL, and others aligned with the group. Responsibilities: • Partnering clients to all their media requirements. • Strategizing the planning process and providing need based solutions. • Executing Innovations to stay ahead of clutter in a market with multiple brands. • Understanding competition to better our planning processes. • Being proactive to all the needs of… Show more Media Planning solutions for various clients including Volkswagen Group Sales India Pvt. Ltd, Mahindra & Mahindra, HUL, and others aligned with the group. Responsibilities: • Partnering clients to all their media requirements. • Strategizing the planning process and providing need based solutions. • Executing Innovations to stay ahead of clutter in a market with multiple brands. • Understanding competition to better our planning processes. • Being proactive to all the needs of our partners to serve them in the best possible way. • Achieving team targets from existing clients and new clients thus contributing to business development. Show less



OOH Media Corporation

• United States
• Advertising Services
• 1 - 100 Employee

• Asst. Manager Sales & Marketing

  • Mar 2008 - Apr 2009

  Mumbai Area, India Major Clients: HCC, Reliance Industries ltd, Eureka Forbes, Cadbury, Marico, Vodafone, ZOOM, MIRC Electronics, Asian Paints, INX, Sahara, etc. Retail: Mobile store, Vijay Sales, Hypercity, City Walk. Responsibilities: • Awareness building for the newly established medium in the market and hard selling. • Contributing in the revenue earning stream of the company. • Conceptualizing strategies to leverage the needs of the clients by use of this medium. • Client servicing… Show more Major Clients: HCC, Reliance Industries ltd, Eureka Forbes, Cadbury, Marico, Vodafone, ZOOM, MIRC Electronics, Asian Paints, INX, Sahara, etc. Retail: Mobile store, Vijay Sales, Hypercity, City Walk. Responsibilities: • Awareness building for the newly established medium in the market and hard selling. • Contributing in the revenue earning stream of the company. • Conceptualizing strategies to leverage the needs of the clients by use of this medium. • Client servicing, retaining existing clients and introducing new clients to the company Show less



Percept Gulf

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Client Servicing Executive

  • Jul 2006 - Feb 2008

  Dubai, UAE Major Clients: LG Electronics, Central Trading Company, Sudan, Bossini, G2000, Carter’s, Trucco, Emami, etc. Responsibilities: • Creative and strategic presentations to clients • Co-ordination with internal divisions like Events, Media and Promotions to ensure functioning of account • Follow up with clients on estimate approvals & bills receivables. • Contributed to an intense market research project to launch major Indian brands in the vast market of UAE.



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Internship

  • Mar 2005 - Dec 2005

  Client Servicing Department of the Agency. Major Brands Managed: Marico brands such as Parachute Advanced, Parachute Jasmine and Parachute Therapy. Responsibilities: Day to day coordination with the client. Coordination with the various departments of the agency such as the creative, media, production, etc. Hands on experience with production aspects like photography, retouching etc.