Priscilla Sze
Managing Director at N-Dynamic Market Research and Consultancy Ltd.- Claim this Profile
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Justin Coates
I have had the pleasure of partnering with Priscilla and the N-Dynamic team for more than a decade. Over that time, Priscilla and her team have continued to surpass my expectations with their unbeatable work ethic, unsurpassed customer service, and unique ability to localize projects and bring back insights that can transform business strategies. N-Dynamic is one of the few research partners that can help clients better understand the complexities of the ever evolving Chinese consumer. When I had the opportunity to conduct a research project to help the leadership at my current company better understand opportunities for a new product in the Chinese market, it was a no brainer to partner with Priscilla and the team at N-Dynamic.
Prabhakar Sundaram
I partnered with Priscilla and the N-Dynamic team on a full scale consumer insights study to help frame a new market entry strategy, and I can wholeheartedly say that they are one of the best research team I have worked with, and partnering with them was one of the best decisions I have made. The research delivered value due to the N-Dynamic team’s hard work, dedication, and thoroughness in hitting the objectives. They didn’t just focus on answering the objectives, but were able to bring in their POV based on their expertise. The commitment and efforts they put into the research was clearly evident in the quality of their deliverables. They were a pleasure to work with, very responsive, well prepared, and are strategic thinkers. Not just with the research work, they also were great hosts when we traveled to different cities for the qualitative fielding. We got a fantastic round of qualitative research along with a well-guided tour of the Chinese cities we visited. They were selfless with their time, flexible, very easy going, and made our trip memorable. The N-Dynamic team clearly exceeded expectations in all aspects, and I would not hesitate to work with them again. I would strongly recommend N-Dynamic as a professional, competent, and efficient group of researchers who will go above and beyond to add value to your research.
Justin Coates
I have had the pleasure of partnering with Priscilla and the N-Dynamic team for more than a decade. Over that time, Priscilla and her team have continued to surpass my expectations with their unbeatable work ethic, unsurpassed customer service, and unique ability to localize projects and bring back insights that can transform business strategies. N-Dynamic is one of the few research partners that can help clients better understand the complexities of the ever evolving Chinese consumer. When I had the opportunity to conduct a research project to help the leadership at my current company better understand opportunities for a new product in the Chinese market, it was a no brainer to partner with Priscilla and the team at N-Dynamic.
Prabhakar Sundaram
I partnered with Priscilla and the N-Dynamic team on a full scale consumer insights study to help frame a new market entry strategy, and I can wholeheartedly say that they are one of the best research team I have worked with, and partnering with them was one of the best decisions I have made. The research delivered value due to the N-Dynamic team’s hard work, dedication, and thoroughness in hitting the objectives. They didn’t just focus on answering the objectives, but were able to bring in their POV based on their expertise. The commitment and efforts they put into the research was clearly evident in the quality of their deliverables. They were a pleasure to work with, very responsive, well prepared, and are strategic thinkers. Not just with the research work, they also were great hosts when we traveled to different cities for the qualitative fielding. We got a fantastic round of qualitative research along with a well-guided tour of the Chinese cities we visited. They were selfless with their time, flexible, very easy going, and made our trip memorable. The N-Dynamic team clearly exceeded expectations in all aspects, and I would not hesitate to work with them again. I would strongly recommend N-Dynamic as a professional, competent, and efficient group of researchers who will go above and beyond to add value to your research.
Justin Coates
I have had the pleasure of partnering with Priscilla and the N-Dynamic team for more than a decade. Over that time, Priscilla and her team have continued to surpass my expectations with their unbeatable work ethic, unsurpassed customer service, and unique ability to localize projects and bring back insights that can transform business strategies. N-Dynamic is one of the few research partners that can help clients better understand the complexities of the ever evolving Chinese consumer. When I had the opportunity to conduct a research project to help the leadership at my current company better understand opportunities for a new product in the Chinese market, it was a no brainer to partner with Priscilla and the team at N-Dynamic.
Prabhakar Sundaram
I partnered with Priscilla and the N-Dynamic team on a full scale consumer insights study to help frame a new market entry strategy, and I can wholeheartedly say that they are one of the best research team I have worked with, and partnering with them was one of the best decisions I have made. The research delivered value due to the N-Dynamic team’s hard work, dedication, and thoroughness in hitting the objectives. They didn’t just focus on answering the objectives, but were able to bring in their POV based on their expertise. The commitment and efforts they put into the research was clearly evident in the quality of their deliverables. They were a pleasure to work with, very responsive, well prepared, and are strategic thinkers. Not just with the research work, they also were great hosts when we traveled to different cities for the qualitative fielding. We got a fantastic round of qualitative research along with a well-guided tour of the Chinese cities we visited. They were selfless with their time, flexible, very easy going, and made our trip memorable. The N-Dynamic team clearly exceeded expectations in all aspects, and I would not hesitate to work with them again. I would strongly recommend N-Dynamic as a professional, competent, and efficient group of researchers who will go above and beyond to add value to your research.
Justin Coates
I have had the pleasure of partnering with Priscilla and the N-Dynamic team for more than a decade. Over that time, Priscilla and her team have continued to surpass my expectations with their unbeatable work ethic, unsurpassed customer service, and unique ability to localize projects and bring back insights that can transform business strategies. N-Dynamic is one of the few research partners that can help clients better understand the complexities of the ever evolving Chinese consumer. When I had the opportunity to conduct a research project to help the leadership at my current company better understand opportunities for a new product in the Chinese market, it was a no brainer to partner with Priscilla and the team at N-Dynamic.
Prabhakar Sundaram
I partnered with Priscilla and the N-Dynamic team on a full scale consumer insights study to help frame a new market entry strategy, and I can wholeheartedly say that they are one of the best research team I have worked with, and partnering with them was one of the best decisions I have made. The research delivered value due to the N-Dynamic team’s hard work, dedication, and thoroughness in hitting the objectives. They didn’t just focus on answering the objectives, but were able to bring in their POV based on their expertise. The commitment and efforts they put into the research was clearly evident in the quality of their deliverables. They were a pleasure to work with, very responsive, well prepared, and are strategic thinkers. Not just with the research work, they also were great hosts when we traveled to different cities for the qualitative fielding. We got a fantastic round of qualitative research along with a well-guided tour of the Chinese cities we visited. They were selfless with their time, flexible, very easy going, and made our trip memorable. The N-Dynamic team clearly exceeded expectations in all aspects, and I would not hesitate to work with them again. I would strongly recommend N-Dynamic as a professional, competent, and efficient group of researchers who will go above and beyond to add value to your research.
Experience
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N-Dynamic Market Research and Consultancy Ltd.
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China
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Market Research
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1 - 100 Employee
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Managing Director
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Jan 2003 - Present
I help companies with market research and strategy consulting to market their products/services successfully in China. I have helped companies/insitutions like Norwegian Seafood Council, Eastman Chemical, Cotton Incorporated and Energizer Holdings to understand Chinese consumers deeply to market their products successfully in China. I help companies with: - Market entry strategy consultancy - Consumer trends/usage and attitudes studies - New product development research - Communications concept testing - Branding research and consultancy You can message me or email me at: priscillasze@n-dynamic.com Show less
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Education
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University of Leicester
Master, Finance -
University of Strathclyde
Master of Philosophy, Marketing -
The Hong Kong Polytechnic University
Business, Marketing