Experience

美国纽约大学
• E-Learning Providers
• Graduate Student

  • Sep 2019 - Present


爱德曼

• China
• Business Consulting and Services

• 实习生

  • Mar 2018 - Jun 2018

  • Involved in some core projects, including the digital marketing project for Singapore Marina Bay Sands, the network marketing projects for Adidas's Climacool and Singapore's Scoot Airways. • Responsible for social media promotion and publicity. Implemented quantitative analysis, summarized the rules and proposed creative ideas to increase the attention of our client in social media. • Involved in some core projects, including the digital marketing project for Singapore Marina Bay Sands, the network marketing projects for Adidas's Climacool and Singapore's Scoot Airways. • Responsible for social media promotion and publicity. Implemented quantitative analysis, summarized the rules and proposed creative ideas to increase the attention of our client in social media.



天联广告公司

• 实习生

  • Aug 2017 - Nov 2017

  • Joined in the Mars Chocolate Group, mainly responsible for making advertisements for Dove, M&M Bean, Snickers and other products, communicating with customers and modifying the plan. • Assisted with translation, competitive product analysis, editing videos, brainstorming, recommending the advertising spokespersons, and so on. Conducted competition analysis for the bidding, among the brands such as Adidas neo, Columbia, Sprite, and Hershey's Kiss. • Joined in the Mars Chocolate Group, mainly responsible for making advertisements for Dove, M&M Bean, Snickers and other products, communicating with customers and modifying the plan. • Assisted with translation, competitive product analysis, editing videos, brainstorming, recommending the advertising spokespersons, and so on. Conducted competition analysis for the bidding, among the brands such as Adidas neo, Columbia, Sprite, and Hershey's Kiss.