Priscilla Mitchell, MBA, ACS, FLMI

Associate Director of Product Experience at LIMRA
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Location
Windsor, Connecticut, United States, US

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Ron D.

I’ve had the pleasure of working with Priscilla on a number of ventures and she is one of those rare individuals who not only clearly defines and communicates her vision but is also skilled at joining the people, systems and resources needed to bring it to life. Change is never easy, but Priscilla combines passion, creativity, and a terrific intellect that drives results without sacrificing empathy towards those around her, a combination that sets her apart from many of the managers that I’ve worked with over my career.

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Credentials

  • Change Management Foundations
    LinkedIn
    Sep, 2023
    - Sep, 2024
  • Fellow, Life Management Institute (FLMI)
    LOMA
    Dec, 2022
    - Sep, 2024
  • Associate, Customer Service (ACS)
    LOMA
    Oct, 2021
    - Sep, 2024
  • Associate, Life Management Institute (ALMI)
    LOMA
    Oct, 2021
    - Sep, 2024

Experience

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Associate Director of Product Experience
      • May 2021 - Present

      Overseeing product innovation, experience and adoption processes for the Talent Solutions’ product portfolio. Working closely with all areas of LLG that interact with our members, including directing new product development initiatives. Overseeing product innovation, experience and adoption processes for the Talent Solutions’ product portfolio. Working closely with all areas of LLG that interact with our members, including directing new product development initiatives.

    • United States
    • Banking
    • 1 - 100 Employee
    • Assistant Vice President of Product Development and Technology
      • Jan 2020 - May 2021

      Created product planning methodologies to drive new e-commerce (fintech) product launches and support product lifecycle management; including secured public relations, regulatory schedules, product evaluations. Led technical and operation teams utilizing agile methodologies. Defined and delivered user stories and managed product roadmaps.• Led development of the Finex mobile apps providing customers with the ability to complete fast, secure transactions (e.g., account-to-account withdrawals, credit monitoring, transfers, deposits and payments) as well as balance inquiries via mobile devices.• Ensured products met or exceeded client expectations. Excelled at gathering feedback and requirements; communicating needed changes to development team; and overseeing seamless, high-quality rollouts to on-time and on-budget conclusion.• Led project teams for internal projects, including Azure cloud lift, Office 365 migrations, Interactive Teller Machine upgrades, mortgage application process, etc.• Managed concept-to-launch of all electronic service solutions for credit union, including online banking, mobile app, online solutions, payment solutions (including Paypal) and front-end solution enabling real-time monitoring of online customer transactions. Show less

    • Director Of Ecommerce & Product Implementation
      • Jan 2016 - Jan 2020

      Managed corporate B2C marketing and communications functions, overseeing a generous marketing budget. Direct brand management, SEO Strategies, Web Analytics, PR, media relations, product launches, advertising, sales collateral and tradeshow marketing.• Managed team of executives, staff and vendors to create a new name and brand. This included a new website, new marketing collateral and regulatory filings.• Received Hubspot certification to manage inbound marketing campaigns. Including email marketing, developing personas, using analytical tools, developing reports for senior management.• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.• Partnered with Sales Department to direct and support sales initiatives by defining new opportunities utilizing our MCIF software and core system analytics. • Created organizational marketing plan annually. Including growth tactics, business objectives and sales targets. Show less

    • United States
    • Banking
    • 100 - 200 Employee
    • Project Manager II
      • Jun 2015 - Dec 2015

      Lead Project teams in the initiation, planning, execution, monitoring/controlling, and closeout of AEFCU projects. After project approval, finalizes project requirements, develops project plan and sub plans, schedule, budget, success criteria, deliverables, etc. Monitor and control projects, and adhere to change control procedures. Routinely reports project status to Project Management Office and Project Sponsor. Lead Project teams in the initiation, planning, execution, monitoring/controlling, and closeout of AEFCU projects. After project approval, finalizes project requirements, develops project plan and sub plans, schedule, budget, success criteria, deliverables, etc. Monitor and control projects, and adhere to change control procedures. Routinely reports project status to Project Management Office and Project Sponsor.

    • United States
    • Banking
    • 1 - 100 Employee
    • Marketing and Technology Director
      • May 2005 - May 2015

      A highly experienced Project Manager who has demonstrated the ability to work with diverse teams of professionals as well as independently. Strong technical and business qualifications with hands-on experience in strategic planning, project and product management, and business development. Proven ability to successfully analyze an organization's business needs, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service. RECENT PROJECT ACCOMPLISHMENTS FIRST NEW ENGLAND FEDERAL CREDIT UNION • Acted as Technical Project Manager for expansive Systems “cloud” resolution. Managed several clients simultaneously to a hosted solution; saving the company over $50,000 in the first 2 years of implementation. • Drove creative, technical, offsite technical and product vendors to offer electronic services (i.e. Mobile Banking, Home Banking and Bill Pay) to membership. • Improved reporting and analysis efficiencies by working with core systems provider for file transfers to MCIF Database including the importation of demographic and marketing segment data files. • Collaborated with the Accounting Department to automate required government reports. Show less

    • Financial Services
    • 200 - 300 Employee
    • Sales Assistant
      • 2002 - 2004

      As a Sales Assistant, I: • Created Marketing materials for Sales Team • Provided administrative/creative support to the Regional Vice President of Sales and Marketing. • Aided sales team of 50 employees with product and technical support. • Streamlined expense budgets for sales team and Regional Vice President. • Originated and processed residential mortgages to increase sales volume. • Planned regional sales meetings As a Sales Assistant, I: • Created Marketing materials for Sales Team • Provided administrative/creative support to the Regional Vice President of Sales and Marketing. • Aided sales team of 50 employees with product and technical support. • Streamlined expense budgets for sales team and Regional Vice President. • Originated and processed residential mortgages to increase sales volume. • Planned regional sales meetings

    • United States
    • Financial Services
    • 700 & Above Employee
    • Relocation Manager
      • 2000 - 2002

      As a Relocation Manager I: • Provided single point of contact for services to employees for the relocation policies/procedures as designated by the corporate client • Counseled relocating employees on corporate policy and program review • Administered home sale, expense processing, and marketing assistance and destination benefits. • Negotiated offers with employees and agents. As a Relocation Manager I: • Provided single point of contact for services to employees for the relocation policies/procedures as designated by the corporate client • Counseled relocating employees on corporate policy and program review • Administered home sale, expense processing, and marketing assistance and destination benefits. • Negotiated offers with employees and agents.

    • United States
    • Banking
    • Marketing Associate
      • 1999 - 2000

      As a Marketing Associate, I: • Addressed and solved clients’ day to day questions and issues • Monitored and analyzed penetration reports to maximize account usage • Implemented new client programs and modified existing programs as needed • Participated in client/group move presentations/seminars as needed • Created PowerPoint sales presentation templates for regional sales teams and upper management As a Marketing Associate, I: • Addressed and solved clients’ day to day questions and issues • Monitored and analyzed penetration reports to maximize account usage • Implemented new client programs and modified existing programs as needed • Participated in client/group move presentations/seminars as needed • Created PowerPoint sales presentation templates for regional sales teams and upper management

Education

  • Fairfield University
    Bachelor of Science (BS), Marketing
  • University of New Haven
    Master of Business Administration (MBA), Business Administration and Management, General

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