Priscilla Pesci

Founder / Chief Executive Officer at elumines
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, US
Languages
  • English Native or bilingual proficiency
  • Italian Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Elementary proficiency
  • French Professional working proficiency
  • German Elementary proficiency

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Francesco Ferrazzino

I rarely come across a truly brilliant person who stands out like Priscilla. I have the pleasure of having her on our Advisory Board, as Quake Capital had invested in us. Priscilla’s ability to understand people, market, and data, plus envision strategies across industries and verticals is amazing and unlike any I’ve seen before. Her network connections are formidable and she is well respected and trusted across industries. As a CEO with 10 years of experience working with multiple markets and countries, Priscilla earns my highest recommendation.

Steve Lyons

‘An amazingly creative executive with boundless drive’ is the phrase that comes to mind when I think about Priscilla. I had the pleasure of working with her as one of her selected cohort companies in her 5G Consumer Entertainment Accelerator. She was quick to believe in our start-up and with her guidance and a few tweaks to our pitch, we closed our pre-seed round within 2 months. Yea, she’s all that and an amazing soul with a big heart and who’s fun to work with! Happy to provide this recommendation.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder / Chief Executive Officer
      • Apr 2011 - Present

      With over fifteen years of experience and a world-class roster of clients, elumines innovates turnkey, results-oriented, full-scale media and strategic business plans for global entertainment, technology and consumer brands. At the intersection of tech, venture, and media, elumines specializes in generating new streams of revenue through AR/VR/MR, helping both start-ups to scale and corporations to engage new technologies for increased monetization. elumines mind over media With over fifteen years of experience and a world-class roster of clients, elumines innovates turnkey, results-oriented, full-scale media and strategic business plans for global entertainment, technology and consumer brands. At the intersection of tech, venture, and media, elumines specializes in generating new streams of revenue through AR/VR/MR, helping both start-ups to scale and corporations to engage new technologies for increased monetization. elumines mind over media

    • Food and Beverage Services
    • Chief Executive Officer and Co-Founder
      • Feb 2021 - Present

      Thrival is functional food: a doctor-formulated apex performance fuel, scientifically proven to sustain physical activity, cognitive function, and metabolic resiliency. Originally designed for military field use as combat nutrition, our botanical and organic proprietary formula rapidly delivers a nutritionally dense alternative to sugar-packed bars, energy drinks, and caffeine, all without the crash. Thrival is functional food: a doctor-formulated apex performance fuel, scientifically proven to sustain physical activity, cognitive function, and metabolic resiliency. Originally designed for military field use as combat nutrition, our botanical and organic proprietary formula rapidly delivers a nutritionally dense alternative to sugar-packed bars, energy drinks, and caffeine, all without the crash.

    • Venture Capital and Private Equity Principals
    • Co-Founder & Partner, Craftwerx Capital
      • Aug 2021 - Present

      Craftwerx is a venture and corporate capital growth firm with offices in Austin and Los Angeles. We target late seed stage through Series A startups at scaling inflection points with dual use-case viability across commercial industries and government. Focused innovation verticals include space, defense/deep tech, and global media/5G. Craftwerx is a venture and corporate capital growth firm with offices in Austin and Los Angeles. We target late seed stage through Series A startups at scaling inflection points with dual use-case viability across commercial industries and government. Focused innovation verticals include space, defense/deep tech, and global media/5G.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Global Managing Partner & Co-Founder, Quake Europe - Corporate & Ecosystem Development
      • Jan 2018 - Present

    • Managing Partner
      • Feb 2018 - Apr 2019

      Quake is a top ranked global accelerator focused on making seed level investments in new and early stage ventures across a wide range of industries. Working closely with key advisers, and tapping into exclusive relationships developed over the last 30 years, our team boasts unparalleled access to the top players in finance, development, manufacturing, and distribution. http://www.quakecapital.com

    • Australia
    • Software Development
    • 1 - 100 Employee
    • Member of the Board of Advisors
      • Jul 2022 - Present

      tagSpace is a Mixed Reality (MR) Metaverse provider, enabling; information, exploration and entertainment at any location in the world. tagSpace is a Mixed Reality (MR) Metaverse provider, enabling; information, exploration and entertainment at any location in the world.

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Executive Board Member
      • Oct 2020 - Present

      Proxy42 is an Artificial Intelligence and Augmented Reality platform on a mission to build a bridge between the physical and digital worlds across global gaming and sports. We will change the way people play, entertain, shop and learn, fulfilling the promise of multiplayer AR games and immersive experiences working everywhere and on all devices. Proxy42 is an Artificial Intelligence and Augmented Reality platform on a mission to build a bridge between the physical and digital worlds across global gaming and sports. We will change the way people play, entertain, shop and learn, fulfilling the promise of multiplayer AR games and immersive experiences working everywhere and on all devices.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Corporate Development Board Advisor
      • May 2018 - Present

      SINES is a science-based fusion of music and software technology that elevates mental health, wellness and performance optimization in all sectors of industry and society. SINES is a science-based fusion of music and software technology that elevates mental health, wellness and performance optimization in all sectors of industry and society.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Corporate Development Advisor
      • Feb 2021 - Present

      Founded in 2015, Warrior Rising is a non-profit started by Veterans, for Veterans. The Warrior Rising team has a singular goal: transform Veterans into Vetrepreneurs. We have achieved this through carefully selecting strategic partners in business, and leveraging a vast network of young professionals and successful entrepreneurs from a wide variety of backgrounds. The organization hosts a robust team of professionals, business owners, and experts in their fields. Founded in 2015, Warrior Rising is a non-profit started by Veterans, for Veterans. The Warrior Rising team has a singular goal: transform Veterans into Vetrepreneurs. We have achieved this through carefully selecting strategic partners in business, and leveraging a vast network of young professionals and successful entrepreneurs from a wide variety of backgrounds. The organization hosts a robust team of professionals, business owners, and experts in their fields.

    • Partner in Education
      • Oct 2019 - Present

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • CMO, Worldwide Television Group
      • 2010 - 2011

      Lionsgate—Mad Men, Weeds, Nurse Jackie, Crash, The Ricky Gervais Show Emmy, BAFTA and Golden-Globe Award-winning television division’s chief of marketing, overseeing all facets of consumer and business to business marketing, including creative, advertising, branding, licensing and merchandising, promotions, publicity, public relations, client relations, markets and conventions. • Designed and introduced a first-of-its-kind instantaneous, digital delivery system for video and print… Show more Lionsgate—Mad Men, Weeds, Nurse Jackie, Crash, The Ricky Gervais Show Emmy, BAFTA and Golden-Globe Award-winning television division’s chief of marketing, overseeing all facets of consumer and business to business marketing, including creative, advertising, branding, licensing and merchandising, promotions, publicity, public relations, client relations, markets and conventions. • Designed and introduced a first-of-its-kind instantaneous, digital delivery system for video and print content, including unique global advertising and revenue-generating applications. • Significantly elevated brand profile of Lionsgate on the world stage through successful, integrated marketing and publicity campaigns, including international press tours, screenings, licensing, and special events. Show less Lionsgate—Mad Men, Weeds, Nurse Jackie, Crash, The Ricky Gervais Show Emmy, BAFTA and Golden-Globe Award-winning television division’s chief of marketing, overseeing all facets of consumer and business to business marketing, including creative, advertising, branding, licensing and merchandising, promotions, publicity, public relations, client relations, markets and conventions. • Designed and introduced a first-of-its-kind instantaneous, digital delivery system for video and print… Show more Lionsgate—Mad Men, Weeds, Nurse Jackie, Crash, The Ricky Gervais Show Emmy, BAFTA and Golden-Globe Award-winning television division’s chief of marketing, overseeing all facets of consumer and business to business marketing, including creative, advertising, branding, licensing and merchandising, promotions, publicity, public relations, client relations, markets and conventions. • Designed and introduced a first-of-its-kind instantaneous, digital delivery system for video and print content, including unique global advertising and revenue-generating applications. • Significantly elevated brand profile of Lionsgate on the world stage through successful, integrated marketing and publicity campaigns, including international press tours, screenings, licensing, and special events. Show less

    • Entertainment Providers
    • 700 & Above Employee
    • Sr. Franchise and Digital Media Specialist, MGM Studios
      • 2006 - 2010

      MGM—Legally Blonde, James Bond, Rocky, Pink Panther, Stargate, Woody Allen, Outer Limits, MGM Networks Franchise Marketing and Digital Media Specialist: TV, Film, Music Challenged to reinvigorate and direct marketing efforts in broadcast, consumer, and online advertising, marketing, promotions and publicity for billion-dollar TV and film franchises. Created and packaged strategic, online ad-revenue partnerships amongst major labels, film studios and blue-chip brands with multiple… Show more MGM—Legally Blonde, James Bond, Rocky, Pink Panther, Stargate, Woody Allen, Outer Limits, MGM Networks Franchise Marketing and Digital Media Specialist: TV, Film, Music Challenged to reinvigorate and direct marketing efforts in broadcast, consumer, and online advertising, marketing, promotions and publicity for billion-dollar TV and film franchises. Created and packaged strategic, online ad-revenue partnerships amongst major labels, film studios and blue-chip brands with multiple revenue streams. Pioneered first studio franchise social network community, including video games, movies, merchandising and TV shows; built and branded some of the highest-trafficked fan and social media communities on MySpace, YouTube and Facebook. • Created one of the first branded achievement and integrated e-commerce systems and online street team initiatives, with hundreds of thousands of global fans promoting brands and content online at no cost. • Negotiated and executed successful, multi-platform music and media campaigns with high-profile brands such as EMI, J Records, Korn, Coldplay, F.Y.E., and Dell; generating 500M+ impressions per campaign. • Executed award-winning, viral marketing and digital media initiatives that boosted ratings, sales, and awareness for Stargate Atlantis, and garnering a 2008 People’s Choice Award as “Favorite Sci Fi Show.” • Produced broadcast, online, cross-event, and music promotions for upcoming MMO video game release; increased official site traffic 400%, attracted new audience, and elevated series ratings for Stargate Atlantis 60% in show’s 5th season.

    • Chief Marketing Officer, MGM Worldwide Television Group
      • 2001 - 2006

      CMO, MGM Worldwide Television Marketing Hired as Chief Marketing Executive for $5B company’s television division, with oversight for global television marketing budgets and all facets of marketing for the Entertainment, Domestic (basic, pay, and cable), Domestic Syndication, MGM-NBC Media Barter Sales, International Distribution, (including NBC primetime product), MGM Networks, Corporate Advertising, and Communications groups. Reported directly to division President of Entertainment and… Show more CMO, MGM Worldwide Television Marketing Hired as Chief Marketing Executive for $5B company’s television division, with oversight for global television marketing budgets and all facets of marketing for the Entertainment, Domestic (basic, pay, and cable), Domestic Syndication, MGM-NBC Media Barter Sales, International Distribution, (including NBC primetime product), MGM Networks, Corporate Advertising, and Communications groups. Reported directly to division President of Entertainment and President of Worldwide Distribution. Directed all creative, advertising, budgeting, branding, on-air, digital media, direct response, print collateral, station and client relations, publicity, public relations, promotions, markets and conventions in over 120 countries. • Contributed, developed and launched billion-dollar television and film franchises, including James Bond, Rocky, Pink Panther, Legally Blonde, and Stargate. • Restructured division, building a recognized and award-winning team of the “best and brightest,” while markedly improving overall creative, production quality, and broadcaster relations. • Improved ratings for numerous #1 syndicated drama and action hours through strategic partnerships and promotional campaigns with national retailers, cutting-edge musicians and A-list labels; campaigns garnered ~ $5M return on media investments—ranging from $250K to $500K annually. • Supervised 40-50 marketers including staff, unit publicists, show publicists, ad agencies, and various promotional and on-air vendors.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Head of International Marketing
      • 1998 - 2000

      CBS—Survivor, The Oprah Winfrey Show, Big Brother, King Of Queens, Everybody Loves Raymond, CBI Recruited to oversee creative, advertising, branding, promotions, client relations, sales communications, markets and conventions in 120+ countries. Collaborated closely on all international product launches with senior-level network executives in advertising, promotions, production, and corporate communications. • Spearheaded new branding and integrated marketing strategy that… Show more CBS—Survivor, The Oprah Winfrey Show, Big Brother, King Of Queens, Everybody Loves Raymond, CBI Recruited to oversee creative, advertising, branding, promotions, client relations, sales communications, markets and conventions in 120+ countries. Collaborated closely on all international product launches with senior-level network executives in advertising, promotions, production, and corporate communications. • Spearheaded new branding and integrated marketing strategy that repositioned CBI as a more dominant, stronger, and revenue-producing entity. • Created state-of-the-art marketing and distribution materials for top 50 global broadcasters, which elevated after-sales service—at the time a new concept for the international marketplace. Show less CBS—Survivor, The Oprah Winfrey Show, Big Brother, King Of Queens, Everybody Loves Raymond, CBI Recruited to oversee creative, advertising, branding, promotions, client relations, sales communications, markets and conventions in 120+ countries. Collaborated closely on all international product launches with senior-level network executives in advertising, promotions, production, and corporate communications. • Spearheaded new branding and integrated marketing strategy that… Show more CBS—Survivor, The Oprah Winfrey Show, Big Brother, King Of Queens, Everybody Loves Raymond, CBI Recruited to oversee creative, advertising, branding, promotions, client relations, sales communications, markets and conventions in 120+ countries. Collaborated closely on all international product launches with senior-level network executives in advertising, promotions, production, and corporate communications. • Spearheaded new branding and integrated marketing strategy that repositioned CBI as a more dominant, stronger, and revenue-producing entity. • Created state-of-the-art marketing and distribution materials for top 50 global broadcasters, which elevated after-sales service—at the time a new concept for the international marketplace. Show less

Education

  • University of San Francisco
    Bachelor of Arts - BA, Comparative Literature and Foreign Languages with a minor in Philosophy
  • Berlin School of Creative Leadership
    Master of Business Administration (M.B.A.), Leadership in Media
    2014 - 2015
  • Boston College
    Bachelor of Arts - BA, Pre-Law Studies

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