Gerente de Marketing | Produtos | Growth | Gestão Portfólio | Loyalty | Desenvolvimento Negócios

• Feb 2023 - Present

Product Marketing Mananer

• Aug 2021 - Feb 2023

• Portfolio management, benchmarking, product perceived value guardian, monitoring and analysis of the entire journey in order to guarantee the result of the product. Working with multidisciplinary teams (Commercial, IT Products, Partnerships, Growth, Risk, Finance, BI); •Translating business objectives into product features and prioritizing the backlog into relation to the main OKRs (effort vs. result); •Definition of the product's value proposition, pricing, parameters and rules, GTM. Journey review retail - communication and exchange incentive (on and off), facilitate password and registration, new redemption products, pricing strategy. Result: +85% changers (+144% new), +10pp. NPS, +6x ARPU; •Guarantee Dotz solutions growth within key partners (retail, banks, telecom); Show less

Marketing and Performance Sr. Coordinator

• Apr 2018 - Jan 2021

➢ Incentive programs management in the financial and retail market (Caixa, Porto Seguro, Avon), marketing planning focused product life cycle (KPIs); ➢ Performance plan management, real-time results monitoring, route correction, and process automation. Growth of over 87% in the number of orders compared to 2019 during Black Friday, 3x more access in the marketplace and 41% growth in e-commerce; ➢ Top 5 improvements in management and definition in the marketplace based on usability testing and research with customers and prospects on the platform. Average ticket increase by 30%, reducing up to 3 clicks for purchase and searches 10 times faster; ➢ Management and strategic planning of digital marketing, social networks, campaigns, google ads, SEO, inbound, analytics, data studio, demand generation (2x more leads and 7x better ROI); ➢ Market launch of Vertem brand, press office management, internal and external events, endomarketing; ➢ ABEMF (Brazilian association of loyalty companies) marketing committee management. Show less

Associate Director and Partner

• Mar 2017 - Mar 2018

➢ Management consulting services; ➢ SaaS product development, market trends, identification of opportunities, design of business solutions, construction of the product concept and its design from preparation to launch; ➢ CRM applied to the employee's journey using people and data intelligence to promote employee and company engagement; ➢ Mapping and project organization processes using the Agile method. ➢ Management consulting services; ➢ SaaS product development, market trends, identification of opportunities, design of business solutions, construction of the product concept and its design from preparation to launch; ➢ CRM applied to the employee's journey using people and data intelligence to promote employee and company engagement; ➢ Mapping and project organization processes using the Agile method.

Business Consultant | Product Marketing Management

• Nov 2013 - Feb 2017

• Product development with digital rewards, creation of value proposition and frameworks, P&L, persona creation, journey map / UX design, acceptance testing and GTM - agile model with multidisciplinary teams. Main clients: Itaú, Banco do Brasil, Santander, Bradesco. Over 60 million awards delivered to over 10 million consumers; • Communication and action planning to improve product performance, with an impact on revenue, loyalty, envisioning the entire customer life cycle in different channels; • Participation in international market trends events for the mobile industry - Mobile World Congress (MWG) and Mobile Ecosystem Forum (MEF). Show less

Marketing Planner

• Feb 2011 - Nov 2013

➢ Quality improvements and project implementation with innovative approach. Risks identification and measurement of business impact - 30% of process optimization; ➢ Management, development and launch of corporate internet at TVA to over 100 B2B clients (end to end fulfillment); ➢ Performance indicators analysis (sales, churn, retention) and marketing plan implementation to improve results: 70% growth in potential customers and a 35% reduction in product installation. ➢ Quality improvements and project implementation with innovative approach. Risks identification and measurement of business impact - 30% of process optimization; ➢ Management, development and launch of corporate internet at TVA to over 100 B2B clients (end to end fulfillment); ➢ Performance indicators analysis (sales, churn, retention) and marketing plan implementation to improve results: 70% growth in potential customers and a 35% reduction in product installation.

Business Manager

• Oct 2008 - Feb 2011

➢ Family business organizationation and commercial restructure; ➢ Branch office opening and implement of marketing strategies- 30% growth in the customer base and 40% in sales. ➢ Family business organizationation and commercial restructure; ➢ Branch office opening and implement of marketing strategies- 30% growth in the customer base and 40% in sales.

Portfolio classic cards and co-brand - Last position: Senior Marketing Analyst

• Nov 2005 - Jul 2008

• Identification of loyalty and profitability products with BI. Results: 30% conversion in ipgrade and additional action; • Co-brand card portfolio management (Brastemp, Instituto Ayrton Senna, Yahoo), execution of marketing planning, monitoring of key product indicators (sales, unlocking, activation, TM, usage, churn), market research, control wallet budget and partner program rewards. Restructuring of the Brastemp Credicard card, growth of 100% of the base and 30% of the conversion in the endomarketing action; Show less