Priscila Mendes

Head of Creative Content at Image Now
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency

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5.0

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Gabriel "Sukita" Matos

A Priscila é a evolução do Criativo. Poucas pessoas com quem eu trabalhei sabem criar tantas estratégias criativas assertivas, gerar tantos insights embasados em dados, criações desprovidas de ego, soluções alinhadas a visão de negócio da empresa, mas sem esquecer do que faz o conteúdo ser relevante para a audiência, e (como se não bastasse) tudo isso em tempo recorde como faz a Priscila. Não importa no que ela esteja trabalhando, ela sempre vai te passar uma visão apaixonada e multidisciplinar do projeto, deixando você encantado e empolgado com o resultado relevante que ela trará. Engraçada, com uma sensibilidade ímpar e empolgada com o que faz, trabalhar com a Pri, é antes de mais nada, querer ser cada dia um pouco mais parecido com ela. Admiração total define. Foi uma honra ser seu parceiro de trabalho. As pessoas que participarem da sua garantida jornada à grandeza terão muita sorte, como eu tive.

Thaíssa Landucci

Criativa, dedicada, esperta, atenciosa, versátil, confiável... Eu poderia passar muito tempo ressaltando qualidades da Priscila, mas nenhuma delas transcreveria a excelente profissional que ela é e que se torna a cada dia. Com ela é possível criar relações de intensa parceria. Sorte a de quem tem ela na equipe, como eu tive!

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Credentials

  • Novo RD Station
    RD Station
    Sep, 2017
    - Nov, 2024

Experience

    • Ireland
    • Design Services
    • 1 - 100 Employee
    • Head of Creative Content
      • Apr 2023 - Present

      Leading of the creative and planning team for audiovisual production, CRM, media, Branded Content and ooh campaign activation. Leading of the creative and planning team for audiovisual production, CRM, media, Branded Content and ooh campaign activation.

    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Creative Strategist Freelancer
      • Sep 2022 - Dec 2022

      Leading of the creative content team on branded content, Social Media and multichannel (on and Off-line) campaign activation for companies such as Stellantis, JDE and GPA. Leading of the creative content team on branded content, Social Media and multichannel (on and Off-line) campaign activation for companies such as Stellantis, JDE and GPA.

    • Brazil
    • Advertising Services
    • 400 - 500 Employee
    • Consultor freelancer
      • Jun 2022 - Aug 2022

      - Creative Planning for campaigns - Data Driven content developments - Coordinate briefings for the creative team - Creative Planning for campaigns - Data Driven content developments - Coordinate briefings for the creative team

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Creative Lead
      • Jan 2022 - May 2022

      - Creative Planning for campaigns. - Developing Content Journeys, creating storytellings and relevant content - Supervision of the Creative Content Team for brands such as Beats and Meta - Creative Planning for campaigns. - Developing Content Journeys, creating storytellings and relevant content - Supervision of the Creative Content Team for brands such as Beats and Meta

    • Brazil
    • Advertising Services
    • 400 - 500 Employee
    • Creative Strategist
      • Dec 2021 - Jan 2022

      - Data Investigation to build a more relevant talk between Galderma brands and the target. - Insights for the creative team - Setting of Key messages and KPIs - Creative Planning for campaigns. - Data Investigation to build a more relevant talk between Galderma brands and the target. - Insights for the creative team - Setting of Key messages and KPIs - Creative Planning for campaigns.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Creative Strategist
      • Dec 2021 - Dec 2021

      - Creative Planning for campaigns. - Using our audience data to build new ways to make people and branks talk. - Developing Content Journeys, creating storytellings to establish an audience. - Creative Writer for posts - such as the quizzes you already know! - Creative Planning for campaigns. - Using our audience data to build new ways to make people and branks talk. - Developing Content Journeys, creating storytellings to establish an audience. - Creative Writer for posts - such as the quizzes you already know!

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Creative Editor
      • Jul 2021 - Nov 2021

      Creative writing, transforming Marketing Science narratives into storytelling for clients such as Facebook. Creative writing, transforming Marketing Science narratives into storytelling for clients such as Facebook.

    • Brazil
    • Advertising Services
    • 700 & Above Employee
    • Creative Strategist
      • May 2021 - May 2021

      Social Media Creative strategy for the launching of Elma Chips and Pepsi's 2021 campaigns. Social Media Creative strategy for the launching of Elma Chips and Pepsi's 2021 campaigns.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Transformation Leader
      • Jul 2020 - Apr 2021

      As Digital Transformation Leader and Head of Content at Grey Brasil, I was responsible for introducing digital and innovative focus campaigns, consulting human data for brands like Gillette, Pantene Latam, 99Food, Volvo, and Byte Dance. My main focus was to lead the team into creative and effective ideas, considering formats, storytelling, and the customer journey funnel. We can resume the activities into: - Lead a multidisciplinary team that involves motion designers, creatives, writers, community managers, and social media strategists - Make sure the content developed is always up to date and create conversations on the internet - Is a data-driven and relevant content Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Creative Strategist
      • Oct 2019 - Jul 2020

      I then moved on to a new role at BuzzFeed were I connect people and brands through content as a part of the Creative Team. My main activities being:- Creative Planning for campaigns. - Using our audience data to build new ways to make people and branks talk.- Developing Content Journeys, creating storytellings to establish an audience.- Creative Writer for posts - such as the quizzes you already know!- Creative Writer and Director for BuzzFeed Videos you can Check out an example on the links! Show less

    • Social & Insights Manager
      • Feb 2019 - Oct 2019

      I first came at BuzzFeed as a part of BuzzFeed Connections, a team made to accelerate content for brands like Skol, Trident and Mercedes-Benz, putting them as a part of day to day conversations on the internet using data and creative thinking. My role involved:- Development of Daily Insights on what was going on in Social Media- Coordination of Reports & Insights- Supervision of the Community Management team.- Creative team management for social media content.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Feb 2018 - Oct 2018

      As a coordinator at Sallero I was in charge of the digital media creative team that worked with companies such as Paypal and Monsanto. My main activities included: - Development of Social Media Journeys, creating storytellings to guide content planning. - Development of Keynote Presentations to show the team's outlining to clients. - Creative team management for social media content. - Supervision of the Automation team. - Supervision of the Community Management team. - Development of data-driven strategies. - Presentation of metrics and reports. Show less

    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Inbound Marketing Analyst
      • Aug 2017 - Feb 2018

      I had a hybrid experience at Engine that involved the planning of a big part of digital communication forbrands such as Odebredtch, Plano & Plano and Schapaisman, all of the companies from the real estatebusiness.

    • Social Media Developer
      • Mar 2016 - Aug 2017

      My role involved:- Content writer for Home & Decor blogs and landing pages.- Content writer for social media.- SEO optimization for blog posts.- Content Strategy for Marketing Automation and Social Media channels.- Media Strategy for Social Ads.- Presentation of metrics and reports.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Jr
      • Aug 2014 - Oct 2015

      I first initiated this role as an art director for social media pieces and further developed the job bringing and studying new formats of posts to engage people, such as ways to launch the local and small businesses into the universe of the internet. My tasks involved: - Content Writing for the LifeStyle blogs we took care of for clients such as nutritionists and career coaches. - Creating templates, so we could homogenize the brand communication. - Creating fan pages for new clients. - Monitoring and responding to the costumers at Social Media Channels. - Planning of content strategies and flows that would help the pages to grow in the internet. Show less

  • Agência BOOP
    • Lapa, São Paulo
    • Art Direction Team Intern
      • Jun 2013 - Nov 2013

      At this role, I was responsible for the treatment of fashion pics for catalogs of brands such as Hering and DZarm. At this role, I was responsible for the treatment of fashion pics for catalogs of brands such as Hering and DZarm.

    • Russian Federation
    • Advertising Services
    • 500 - 600 Employee
    • Internal Marketing Campaigns Assistant
      • Oct 2011 - Jun 2012

      I assisted the marketing team in creating incentive strategies for sales of companies such as Microsoft. My tasks included: - Creating e-mail marketing templates - Creating presentations to further engage the sales team with training. - Creating scripts for sellers. I assisted the marketing team in creating incentive strategies for sales of companies such as Microsoft. My tasks included: - Creating e-mail marketing templates - Creating presentations to further engage the sales team with training. - Creating scripts for sellers.

    • Brazil
    • Government Administration
    • 700 & Above Employee
    • Communications Intern
      • Feb 2009 - Jun 2010

      As an intern, my main activity was responding to the most asked questions at the City Hall’s forum channel on the official website. As an intern, my main activity was responding to the most asked questions at the City Hall’s forum channel on the official website.

Education

  • Centro Universitário FIEO
    Bacharelado, Publicidade e propaganda
    2010 - 2014
  • Instituto Técnico de Barueri Professor Munir José
    Técnica, Secretariado
    2007 - 2009

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