Priscila Macêdo
Head Of Digital Marketing at Academic Bridge - English School- Claim this Profile
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Bio
Credentials
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Fórum de Marketing Digital 2013 Digitalks
DigitalksNov, 2013- Oct, 2024 -
X Semarketing
UnPMay, 2013- Oct, 2024 -
Marketing Digital e Redes Sociais
ESPMMar, 2013- Oct, 2024 -
Fórum de Marketing Digital 2012
DigitalksDec, 2012- Oct, 2024 -
Seminário de Marketing na Era Digital
INOVENov, 2012- Oct, 2024 -
PE Social Media 2012
OnetworkerJan, 2012- Oct, 2024 -
Encontro de Comunicação e Marketing Digital
Improve - SEBRAEMar, 2011- Oct, 2024 -
Planejamento em Mídias Sociais
Siga ComunicaçãoOct, 2010- Oct, 2024 -
Desafio Sebrae 2009
SEBRAEJan, 2009- Oct, 2024
Experience
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Academic Bridge - English School
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Ireland
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Education Administration Programs
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1 - 100 Employee
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Head Of Digital Marketing
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Apr 2018 - Present
As the Head of Digital Marketing at Academic Bridge - English School, I have embraced an exhilarating journey, driving impactful marketing strategies that resonate across cultures and borders. Embracing Diversity Fostering a culture of collaboration, I lead a multicultural team, nurturing a dynamic brainstorming environment where diverse perspectives fuel innovation and excellence. My prowess lies in crafting a comprehensive content plan, meticulously shared with the social media team through Google Drive spreadsheets, empowering them to execute campaigns with precision. The Heart of Material Delivery Positioned at the core of materials request management, I am the go-to resource for diverse departments within the organization, ensuring the seamless delivery of online assets—ranging from captivating posts and engaging videos to eye-catching banners. By efficiently distributing tasks among team members and closely monitoring progress, I guarantee a seamless workflow, ultimately leading to outstanding outcomes. Delivering Excellence My commitment to excellence fuels my drive to consistently deliver top-tier materials and tangible results that exceed expectations. With an astute focus on Facebook and Instagram, I expertly craft ADS strategies, carefully aligned with predetermined goals and budget, diligently tracking and optimizing performance metrics to enhance brand reach and engagement. Unleashing Creativity As a creative visionary, I am able to use Adobe Photoshop, Canva and Adobe Express to create visually captivating layouts whenever the need arises, ensuring a compelling and consistent brand image. Let's Make an Impact If you seek a results-oriented digital marketing leader adept at creative ideation, team management, process improvement, and social media communications, I am excited to explore how I can elevate your organization's online presence to new heights. Show less
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Ponto Criativo
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Brazil
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2015 - Jun 2017
Talk to the clients and get all the information related to their business;Detect problems, understand theirs necessities and propose solutions;Transform the information in mental maps (X-mind);Organize brainstorms with developers to find solutions;Follow the whole development process of the projects (Site, App, Social Media...);Check the final quality of the project and present it to the client.Follow the the results.
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Content Specialist
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Mar 2012 - Jan 2015
Recieve and analyze the briefing with informations about the client (segment, goals, channels of comunications...);Realize Benchmarking;Suggest ideas;Create fast-growing strategies for business (Promotions, Apps, Digital solutions);Study reports and measure results.
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Social Media
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Jul 2010 - Feb 2012
Write content for social media (Twitter, Facebook, Instagram, websites, app ...)Schedule and publish content (Manually or through automated tools)Tracking mentions and interacting with consumers (answering questions as soon as possible)Think about strategies and act quickly to manage and solve "crisis" between a company and their clients.Produce reports to measure results
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Estácio
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Brazil
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Higher Education
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700 & Above Employee
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Teacher - Postgraduate Program - Digital Mkt Course
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Apr 2015 - Oct 2015
Plan and prepare the content of classes Bring to the students real cases from real clients to be studied Set up slide show presentations (Google Tools) Apply and correct tests Plan and prepare the content of classes Bring to the students real cases from real clients to be studied Set up slide show presentations (Google Tools) Apply and correct tests
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Teacher - Technical Marketing Course
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Mar 2014 - Jul 2014
(Teacher of Technical of Marketing) Plan the content of classes Set up slide show presentations Apply and correct evidence (Teacher of Technical of Marketing) Plan the content of classes Set up slide show presentations Apply and correct evidence
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Top 10 Propaganda
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Brazil
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Advertising Services
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Content Writer
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Mar 2010 - Jul 2010
Write and review content for advertising campaigns (spots, jingles, folder, flyer, video, outdoor, bus door...) Write and review content for advertising campaigns (spots, jingles, folder, flyer, video, outdoor, bus door...)
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Education
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2012 - 2014
Universidade Potiguar
Master of Business Administration - MBA, Digital Communication and Media/Multimedia -
2017 - 2019
Academic Bridge - School of English - Dublin
English Language and Literature, General -
2011 - 2011
Fundação Getulio Vargas
Capacitation Course, Social Responsability -
2007 - 2011
FATERN Gama Filho
Bachelor's degree, Advertising
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