Experience

JENMAN African Safaris

• South Africa
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2022 - Present

  Cape Town, Western Cape, South Africa I manage the digital marketing team responsible for both the JENMAN African Safaris and Hideaways brands (B2B and B2C). My team consists of a junior digital marketer, copywriters and freelance photographers. • The team consistently strives to improve the UX and optimization (SEO) of all the company websites. • We create and execute relevant content strategies that align with the brand's objectives. • We regularly launch digital campaigns to effectively reach and engage the target… Show more I manage the digital marketing team responsible for both the JENMAN African Safaris and Hideaways brands (B2B and B2C). My team consists of a junior digital marketer, copywriters and freelance photographers. • The team consistently strives to improve the UX and optimization (SEO) of all the company websites. • We create and execute relevant content strategies that align with the brand's objectives. • We regularly launch digital campaigns to effectively reach and engage the target market. • We maintain brand awareness through strategic social media, email campaigns, and advertising. • I am responsible for ensuring a constant flow of quality content. • I closely with a Google representative to effectively manage Google Ads accounts. • I am responsible for annual budget planning, short-term budget planning, spending, finance management and reporting for all marketing initiatives. Show less



Veritas Brands

• South Africa
• Holding Companies
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2021 - Sep 2022

  Pretoria, Gauteng, South Africa As a temporary contract position I secured in order to pursue moving to Cape Town, I led the front-end web development, web hosting, and website maintenance for all companies owned by the RussellStone Group of companies: • Willow Creek Olive Estate • Mont Rouge Olive Estate • Creekside Farm & Rica Meats • Portland Manor (Knysna) • Feather Hill Estate (Potchefstroom) • Pili Pili (Sedgefield) • Grainvest I ensured seamless functionality and user experience by… Show more As a temporary contract position I secured in order to pursue moving to Cape Town, I led the front-end web development, web hosting, and website maintenance for all companies owned by the RussellStone Group of companies: • Willow Creek Olive Estate • Mont Rouge Olive Estate • Creekside Farm & Rica Meats • Portland Manor (Knysna) • Feather Hill Estate (Potchefstroom) • Pili Pili (Sedgefield) • Grainvest I ensured seamless functionality and user experience by implementing modern front-end web development techniques and best practices. I collaborated with cross-functional teams to gather requirements and translate them into visually appealing and responsive website designs. I also managed paid advertising and social media accounts for selected companies, as well as creating social media strategies to enhance brand visibility. Show less



Smit & Van Wyk

• South Africa
• Legal Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2011 - Sep 2022

  Pretoria, Gauteng, South Africa I Managed all aspects of digital marketing, web design, web hosting, graphic design, and copywriting for Smit & Van Wyk Attorneys. I developed and executed comprehensive digital marketing strategies with the primary objective of enhancing SEO and organic traffic. I designed visually appealing and user-friendly websites, ensuring a seamless user experience and adherence to brand guidelines. I also created captivating and visually appealing graphic designs for various digital and print… Show more I Managed all aspects of digital marketing, web design, web hosting, graphic design, and copywriting for Smit & Van Wyk Attorneys. I developed and executed comprehensive digital marketing strategies with the primary objective of enhancing SEO and organic traffic. I designed visually appealing and user-friendly websites, ensuring a seamless user experience and adherence to brand guidelines. I also created captivating and visually appealing graphic designs for various digital and print materials, including brochures, advertisements, and social media posts. I crafted compelling and persuasive copy for marketing collateral, website content, blog posts, and email campaigns. Show less



iLEAD et al

• South Africa
• Advertising Services
• 1 - 100 Employee

• SEO Specialist

  • Aug 2007 - Dec 2010

  Pretoria, South Africa During my time at I Lead, I was responsible for search engine optimization (SEO) for a diverse portfolio of approximately 30 accounts, including bog brands such as: • Mhondoro Game Lodge • Pondoro Safari Lodge • Cousine Island • Karcher • CADAC • Top Carpets I conducted comprehensive keyword research and analysis to identify strategic opportunities for improved organic search visibility and increased website traffic. I implemented on-page SEO techniques including meta… Show more During my time at I Lead, I was responsible for search engine optimization (SEO) for a diverse portfolio of approximately 30 accounts, including bog brands such as: • Mhondoro Game Lodge • Pondoro Safari Lodge • Cousine Island • Karcher • CADAC • Top Carpets I conducted comprehensive keyword research and analysis to identify strategic opportunities for improved organic search visibility and increased website traffic. I implemented on-page SEO techniques including meta tags optimization, keyword placement, and content optimization to enhance search engine rankings. I also developed and executed off-page SEO strategies, such as link building and outreach, to improve domain authority and boost search engine rankings. Monitored and analyzed website performance using SEO tools and analytics platforms to identify areas for improvement and track the effectiveness of SEO campaigns. Provided regular reporting and analysis on key SEO metrics, including organic traffic, keyword rankings, and backlink profile, to clients and internal stakeholders. Show less



Sandon Entertainment

• Graphic Designer

  • Jul 2005 - Jan 2006

  Johannesburg Area, South Africa Incorporated creative and innovative design elements, typography, and imagery to create eye-catching and high-quality DVD artwork. Managed multiple projects simultaneously, adhering to tight deadlines and ensuring timely delivery of finished artwork for production.



Alive Advertising

• South Africa
• Advertising Services
• 1 - 100 Employee

• Animator

  • Jan 2004 - Jan 2005

  Johannesburg Area, South Africa My first position after completing my studies. In this role I was responsible for designing graphics and short 2D animations and clips for electronic billboards.